Welcome!

Agile Computing Authors: James Carlini, Ferhat Hatay, Charlotte Spencer-Smith, Elizabeth White, Pat Romanski

News Feed Item

WIRED & Cisco Enlist Industry Heavyweights for Tablet Publication, The Connective 2.0: The Internet of Everything

With Contributions From Don Tapscott, Anthony D. Williams, and Padmasree Warrior, Along With Michael Copeland of Andreessen Horowitz

NEW YORK, NY and SAN JOSE, CA -- (Marketwired) -- 05/15/14 -- WIRED Advertising and Cisco (NASDAQ: CSCO) today released the second edition of The Connective, a digital experience focused on the Internet of Everything (IoE). Readers can download The Connective 2.0 through the Kindle Fire, Android tablets, iPad tablets, Nexus 7, and the Barnes & Noble Nook as a complimentary special issue at WIRED.com/The Connective.

In its second year, The Connective raises the bar by collecting insights from best-selling authors Don Tapscott and Anthony D. Williams, Cisco's Padmasree Warrior, and industry heavyweights like Michael Copeland and Marc Andreessen of Andreessen Horowitz, on what's new and innovative when it comes to the IoE. This contributed content as well as four interactive articles on topics ranging from connected stadiums to international ocean shipping showcase how the IoE will be layered into our everyday lives and provide a snapshot of the future.

"WIRED is the first word on how innovation is transforming the world around us," said Howard Mittman, WIRED vice president and publisher. "And The Connective 2.0, which examines the Internet of Everything, is an extension of that. We brought in top thought leaders in the industry to create informative and interactive content on how the IoE is shaping our future."

"We are thrilled to partner once again with WIRED on The Connective and to bring the Internet of Everything to life in a compelling way for readers," said Cisco Senior Vice President and Chief Marketing Officer Blair Christie. "With a first-of-its-kind dynamic ad, Cisco will be demonstrating what is possible with the next wave of the Internet and showing the story of a connected city -- giving WIRED readers a unique experience and illustrating the value created when you connect the unconnected."

Developed for Cisco by Goodby Silverstein & Partners, the interactive ad focuses on a real event taking place that day in the user's selected city. After the user selects their city from a list of hundreds of options, the ad uses several live API feeds to deliver real-time information related to the selected location and event.

The animation in the ad shows an airplane landing at a connected airport, which shows the local airport name and local weather data on a dynamic screen. The user then sees a rental car driving to a local cafe as well as the cafe's online rating. As the car continues on, local traffic data shows that it needs to reroute to avoid traffic. It eventually parks, and the user arrives at the event venue to display a sporting or music event that is happening that night in the selected city. All of these activities are made possible through live API data feeds to deliver the real-time information that gives the user a personalized experience.

Throughout the experience, users will have the opportunity to tap clickable hotspots that will pause the animation and tell them a deeper story about connected airports or connected parking, for example, and how Cisco technology is making those smarter. Each experience will be slightly different from the next, and even the same user will get a different experience if they try it again on another day or in another city.

"Because we're driving this experience with personalized real-time data, it will be different for every person," said Justin Moore, creative director of Goodby Silverstein & Partners. "Our brand campaign is working like a lab for the Internet of Everything, demonstrating how the world of advertising is changing as we connect the previously unconnected."

Download your free version of The Connective 2.0 here.

About Cisco
Cisco (NASDAQ: CSCO) is the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. For ongoing news, please go to http://thenetwork.cisco.com.

About Goodby Silverstein & Partners
Goodby Silverstein & Partners is one of the world's most respected and most awarded advertising agencies. Founded in 1983, GS&P is headquartered in San Francisco, with an office in New York City. More than 300 employees serve a broad array of accounts, including Comcast/XFINITY, Frito-Lay, the California Milk Processor Board ("got milk?"), Adobe, Cisco, SONIC Drive-In, the NBA and many others. GS&P is part of the Omnicom Group.

About WIRED
WIRED is the essential source of information and ideas that make sense of a world in constant transformation. We tell an ongoing adventure story -- the invention of the future. The WIRED conversation illuminates how technology is changing every aspect of our lives -- from culture to business, science to design. The breakthroughs and innovations that we cover lead to new ways of thinking, new connections, and new industries. We introduce you to the people, companies, and ideas that matter. WIRED reaches more than 30 million people each month through WIRED.com, our tablet edition, the magazine, social media, and live events.

RSS Feed for Cisco: http://newsroom.cisco.com/rss-feeds

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Silver Spring Networks, Inc. (NYSE: SSNI) extended its Internet of Things technology platform with performance enhancements to Gen5 – its fifth generation critical infrastructure networking platform. Already delivering nearly 23 million devices on five continents as one of the leading networking providers in the market, Silver Spring announced it is doubling the maximum speed of its Gen5 network to up to 2.4 Mbps, increasing computational performance by 10x, supporting simultaneous mesh communic...
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Avere delivers a more modern architectural approach to storage that doesn’t require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers ...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
SYS-CON Events announced today that iDevices®, the preeminent brand in the connected home industry, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. iDevices, the preeminent brand in the connected home industry, has a growing line of HomeKit-enabled products available at the largest retailers worldwide. Through the “Designed with iDevices” co-development program and its custom-built IoT Cloud Infrastruc...
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, will discuss how the ability to access and analyze the massive volume of streaming data from mil...
WebSocket is effectively a persistent and fat pipe that is compatible with a standard web infrastructure; a "TCP for the Web." If you think of WebSocket in this light, there are other more hugely interesting applications of WebSocket than just simply sending data to a browser. In his session at 18th Cloud Expo, Frank Greco, Director of Technology for Kaazing Corporation, will compare other modern web connectivity methods such as HTTP/2, HTTP Streaming, Server-Sent Events and new W3C event APIs ...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...