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Eptica Positioned in Gartner Magic Quadrant for the CRM Customer Engagement Center

Sole European vendor included in global 2014 report

Reading, Paris, Singapore - 15th May 2014: Eptica announced today that it has been named in Gartner Inc's "Magic Quadrant for the CRM Customer Engagement Center" by Michael Maoz, April 24, 2014. Eptica was one of only two vendors to transition with the same product from the retired Magic Quadrant for CRM Web Customer Service (WCS) Applications. This marks the fourth consecutive year the company has appeared in a Gartner Magic Quadrant.

According to Gartner, the customer engagement center (CEC) extends CRM to reflect new multichannel and increasingly digital forms of customer engagement. "The CRM customer engagement center refers to a logical set of business applications and technologies that are engineered to provide customer service and support, regardless of the interaction (or engagement) channel. The goal of the CEC is not only to provide reactive service to customers as they move among communications channels - including social media - while retaining the customers' context, but also to deliver the appropriate business rule to determine the next best action, information or process with which to engage the customers."

"We believe our move into the new CRM Customer Engagement Center Magic Quadrant demonstrates how we are successfully evolving our software to meet the business needs of our clients," said Olivier Njamfa, President, CEO and Co-founder of Eptica. "The combination of our strengths in linguistics, Voice of the Customer, email and self-learning knowledge management, and open API set provide the engagement platform for a growing number of companies around the world, as demonstrated by our recent record quarterly results. Engaging with customers, whatever channel they choose, is at the heart of success in today's markets, and we are proud to be one of the few vendors to transition from the previous Web Customer Service (WCS) Magic Quadrant to the CRM Customer Engagement Center report."

Eptica's multilingual Customer Engagement Suite transforms customer service by applying linguistics and natural language processing across all text based digital channels. Combined with powerful workflow, this ensures every incoming request is handled efficiently and consistently, whether managed through a self-service channel or the contact centre. Eptica integrates customer service with the overall business to support wider objectives, underpinning initiatives such as Voice of the Customer programmes by studying the words and phrases used by customers, both individually and at an aggregate level. This delivers a 360 degree view across the customer journey that is vital to ensuring companies best meet consumer needs.

Eptica's inclusion in the report follows record quarterly revenues. In April 2014 it announced its highest ever Q1 revenue of $3.1 million (£1.85m), up 21% on the same period in 2013.

-Ends-

About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose

About Eptica
Eptica is the European leader in multichannel and multilingual customer interaction management software, covering the email, web, social media, web chat and agent channels. Available on premise or as a Software as a Service (SaaS) solution, the Eptica Customer Engagement suite enables organisations to improve engagement with customers, increase efficiency and drive sales by delivering fast, consistent and personalised responses to their queries, through their channel of choice.

The Eptica customer engagement platform is designed around a central knowledgebase, powerful workflow and Eptica Linguistic Services™, advanced linguistic capabilities that enable organisations to quickly understand the tone, sentiment and context of digital interactions and automatically deliver personalised service.

Today, more than 400 organisations across all industries and in 15 countries rely on the power of Eptica's platform. They include Axa, Dixons, Domestic & General, AirAsia, Hastings Direct, L'Occitane, TUI, Debenhams, Capita and Ageas Insurance Solutions.

For more information visit www.eptica.com, connect with us on LinkedIn, follow us on Twitter, Facebook or read our blog.

For further information, please contact:
Measures Consulting
Chris Measures +44 (0) 7976 [email protected]

Source: RealWire

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