Welcome!

Agile Computing Authors: Liz McMillan, Elizabeth White, Yeshim Deniz, Pat Romanski, Larry Alton

News Feed Item

Photo-Analytics Leader, Ditto Labs, Secures More than $2 Million in New Funding

Ditto Labs – the pioneer in photo-analytics announces an additional investment of $2.2 million from leaders in media, technology and advertising. Ditto is the only company scouring the daily torrent of publicly shared photos for brands and products. This is a game-changer for marketers who have never been able to identify and engage directly with consumers who are sharing more than 5 billion photos on social media each week. Ditto automatically identifies who cheers for the Red Sox, who eats at Burger King, who drives a Jeep and who wears Prada.

Built by a team of MIT-trained computer scientists, Ditto’s proprietary visual search engine adds structure to this unstructured data stream enabling enterprises to make better decisions about product use and audience targeting. Ditto helps digital marketers:

  • Target ads based on products, brands and categories consumers actually use
  • Identify customer affinities and analyze seasonal, geographic and competitive trends
  • Find, engage and grow audiences based on the content of public photos

“Our focus is to read the firehose of all public photos to discover how people use and interact with products and brands most important in them.” said David Rose, CEO at Ditto Labs. “Marketers at every consumer brand can benefit from this meta data. Marketers only relying on text, follows and likes are literally missing the pictures--which everyone knows are thousand times more valuable.”

Given the rapid growth in photo sharing across Tumblr, Twitter and Instagram, image-based marketing and analytics is becoming critical to consumer products, consumer packaged goods, restaurants, sports, travel and fashion.

Ditto was recently recognized by packaged goods giant Kraft Foods at Ad Tech San Francisco. Kraft’s Macaroni and Cheese brand selected Ditto as the company with the most potential for industry disruption and turnkey ability to help the brand become more relevant to its target consumers.

Investor Viewpoints

Ken Barnett, CEO The Mars Agency
“Previously, marketers could only discover brand-loyalists by searching social media for their use of key words, like the brand-name itself. Since photos tell authentic stories without the use of text, a meaningful signal of who is interested in what, was largely unavailable. Ditto identifies communities based on what appears in public photos, so marketers can now understand and target any audience as easily as they do with Google AdWords.”

Anthony Tjan, Managing Partner, Cue Ball Group
“We are thrilled to be working alongside David and his team of outstanding engineers and serial entrepreneurs at Ditto. The company is bringing an entirely new dimension to marketing and brand analytics by uncovering new insights in the big data of images. We are very excited by the potential of Ditto’s platform because of its proprietary technology, its strong out–of–the gate traction, together, with all the application potential yet to be uncovered.”

Other investors include seasoned advertising executives, technology luminaries and investors – additional information on each can be found below:
John Battelle, Executive Chairman Sovrn Holdings
David William Baum, Partner, Stage 1 Strategies
David DeMuth, Co-CEO, Doner Advertising
Professor, Nicholas Negroponte, co-founder MIT Media Lab
Brad Oleshansky, Entrepreneur and marketing industry veteran
Mike Sheehan, former CEO Hill Holliday, now CEO The Boston Globe

About Ditto Labs, Inc.

Ditto is the only company adding structure to social media’s unstructured visual content. Using proprietary computer vision technology, Ditto mines the daily torrent of photos to help brands understand and target audiences. The Company’s real-time firehose and API access informs decision-making across the entire marketing organization. Ditto’s name stems from the observation that people mimic each other’s behavior and that this influence is communicated through photos.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
SYS-CON Events announced today that TidalScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale is the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly to fit any data set or workload. TidalScale’s award-winning inverse hypervisor technology combines multiple commodity servers (including their ass...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they b...
Amazon is pursuing new markets and disrupting industries at an incredible pace. Almost every industry seems to be in its crosshairs. Companies and industries that once thought they were safe are now worried about being “Amazoned.”. The new watch word should be “Be afraid. Be very afraid.” In his session 21st Cloud Expo, Chris Kocher, a co-founder of Grey Heron, will address questions such as: What new areas is Amazon disrupting? How are they doing this? Where are they likely to go? What are th...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbui...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, will discuss how given the magnitude of today's applicati...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant th...