|By Business Wire||
|May 14, 2014 06:00 AM EDT||
Webs, a subsidiary of Vistaprint N.V. (Nasdaq: VPRT) and provider of the world’s premier marketing platform for the small business, today announced the results of the “Webs Small Business Digital Usage Survey,” which highlights the role of digital in the marketing strategies of small businesses. The national survey of 2,292 small business owners revealed that 63 percent are actively using digital products to market their businesses. Of those with websites, 59 percent created their websites independently using DIY tools, and 80 percent of website owners are their own webmasters.
The survey also showed that 88 percent of small business owners with social business profiles list Facebook as their top social media channel for marketing purposes, making it by far the most widely adopted social network for connecting and nurturing customer relationships.
“Small business owners are rapidly embracing digital DIY tools to build their online and social media presence,” said Scott Bowen, vice president and general manager of Webs. “The adoption rate of social media platforms among small businesses is accelerating as they look to create brand awareness and engagement with their customers quickly and cost effectively.”
The Small Business Goes Digital
The survey shows that most small businesses have some digital component to their marketing strategy. Whether it’s a website or solely a Facebook page, small business owners perceive that an online presence is critical to connecting with customers and marketing effectively. Some of the survey findings that underscore this fact are:
- 63 percent of small business owners use digital products as part or all of their marketing strategy, most combining digital and print.
- 61 percent use, or plan to use, a website, online store, or mobile website.
- 59 percent of those with a website created it with DIY tools.
- 80 percent of website owners are their own webmasters.
- 43 percent of website owners picked a website domain name at or before the time they launched their businesses.
The Social Small Business Is Now Standard
The role of social media is increasing as small business owners look to easily create brand awareness and expand their reach in an effective, but low-cost manner:
- 46 percent of small business owners have, or plan to create, a social profile for their business.
- 88 percent of those with social profiles list Facebook as a top social media channel for marketing their businesses, followed by LinkedIn (39 percent), Twitter (31 percent), Google+ (22 percent), Pinterest (20 percent), and YouTube (17 percent).
- 65 percent of those with Facebook business profiles use or are considering using Facebook advertising.
Customer Acquisition Is the Main Motivator for Digital Investment
Most small business owners understand having an online presence is an important element for attracting new customers:
- 63 percent agree the top motivator for getting a website is to generate new customer leads. Showcasing products and services is second (44 percent) and providing basic company information third (42 percent).
- The top three reasons Facebook users reported for creating a business page were customer acquisition (62 percent), building a network of followers (50 percent), and increasing brand awareness (45 percent).
A full version of a companion infographic – Webs Small Business Digital
Trends 2014 Survey – is available for download at:
Webs Small Business Digital Usage Survey is based on a nationally representative sample of 2,292 small business owners of companies with fewer than 10 employees. The anonymous survey was conducted online by Insight By Design between March 10-March 15, 2014 as part of Vistaprint’s 2014 Digital Usage Study. The poll has a margin of error of approximately +/- 2-7 percent depending on the question.
Webs provides an easy-to-use, reliable and cost-effective marketing platform specifically designed for the small business. The Webs platform today powers the online marketing of millions of small businesses around the globe with its complete suite of products: Webs, Pagemodo™, and ContactMe™. Webs customers tap the power of individual marketing products that enable small businesses to launch online, get noticed, engage customers and grow. With website building, support for ecommerce, social marketing tools, contact management and mobile applications, Webs makes small business simple. Webs product brands for the small business include Webs, the world’s most popular website builder; Pagemodo™, the award-winning social marketing suite; and ContactMe™, the segment’s first online customer relationship management tool. Founded in 2001, Webs is a wholly owned subsidiary of Vistaprint N.V. (Nasdaq: VPRT), a leading online provider of professional marketing products and services to small business owners. For more information, please visit www.webs.com, www.pagemodo.com, and www.contactme.com.
Pagemodo and ContactMe are trademarks of Vistaprint N.V. or its subsidiaries. All other brand and product names appearing on this announcement may be trademarks or registered trademarks of their respective holders.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
Dec. 22, 2014 11:00 AM EST Reads: 2,343
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Dec. 21, 2014 02:00 PM EST Reads: 2,419
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Dec. 21, 2014 01:00 PM EST Reads: 2,027
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
Dec. 21, 2014 11:30 AM EST Reads: 2,443
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Dec. 21, 2014 10:00 AM EST Reads: 2,179
ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...
Dec. 21, 2014 06:15 AM EST Reads: 2,149
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Dec. 20, 2014 08:00 AM EST Reads: 1,433
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Dec. 18, 2014 09:45 PM EST Reads: 1,285
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Dec. 18, 2014 09:00 AM EST Reads: 1,402
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Dec. 18, 2014 06:00 AM EST Reads: 961
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
Dec. 17, 2014 11:15 PM EST Reads: 1,455
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Dec. 17, 2014 11:00 PM EST Reads: 1,507
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Dec. 17, 2014 08:00 PM EST Reads: 1,470
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Dec. 17, 2014 06:30 PM EST Reads: 1,421
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Dec. 17, 2014 11:45 AM EST Reads: 1,582
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Dec. 16, 2014 11:45 PM EST Reads: 1,430
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Dec. 15, 2014 11:45 PM EST Reads: 1,788
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Dec. 15, 2014 10:30 AM EST Reads: 6,940
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Dec. 15, 2014 10:00 AM EST Reads: 2,000