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Agile Computing Authors: Eric Aarrestad, Liz McMillan, Pat Romanski, Dana Gardner, Qamar Qrsh

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MobiWire – une nouvelle marque de mobile en France

Arrivé sur le marché de la téléphonie mobile en juillet 2011, MobiWire a réussi à s’installer en tant qu’ODM (Original Design Manufacturer) en proposant des terminaux sous la marque des opérateurs en seulement 2 ans. Avec plus d’un million de mobiles vendus en France en 2013, le constructeur français s’attribue ainsi 5% de part de marché.

MobiWire se lance aujourd’hui dans le marché du mobile non subventionné, avec sa première participation au MedPi – Hall Apollinaire - Stand V62 – à Monaco. Quatre Smartphones seront présentés lors de l’évènement, dont un 4.0” entrée de gamme, le Cygnus mini – le téléphone Smart de la gamme – qui sera exposé avec ses nombreuses couleurs. Parmi eux, le produit phare de l’année, qui sera disponible à la rentrée prochaine, le Pegasus, synonyme d’Iconic, est un produit quad core haut de gamme, LTE avec un écran 5.0” HD.

L’entreprise française joue sa différenciation sur deux axes : d’une part, la crédibilité liée à la qualité de ses produits issue de son héritage Sagem avec une usine et une R&D en propre, et l’approbation des opérateurs. D’autre part, la volonté de répondre à l’attente du consommateur en quête de liberté en lui proposant d’acheter seulement ce dont il a besoin. La responsable Marketing et Communication, Elizabeth Heib revient sur cet axe : “Le Smart Purchase est la clé de notre différenciation. Nous ne cherchons pas à nous démarquer avec une marque à tout prix, mais de marquer les esprits avec un produit performant, de qualité au bon prix. L’utilisateur est l’expert de son acte d’achat et opte pour l’achat le plus malin.”

Dans l’optique de sélectionner un partenaire qualifié s’inscrivant dans la durée, MobiWire a choisi de confier à Extenso Telecom le lancement de sa marque en France. Filiale du groupe Innov8, le grossiste est un incontournable du marché des télécom spécialisés dans les smartphones, accessoires et objets connectés en assurant une distribution globale auprès de le GSA, GSS, Spécialistes Telecom, e-commerce,…; il a été séduit par l’expertise et la fiabilité de MobiWire et de ses équipes.

A propos du MedPi

Forum Grimaldi
Du 13 au 16 mai
10 Avenue Princesse Grace
98000 Monaco
http://www.medpi.com

A propos d’ Extenso Telecom

Extenso Telecom, filiale du groupe Innov8, est le 1er distributeur télécom intégré de nouvelle génération en France, spécialisé dans la distribution de téléphones mobiles, tablettes, accessoires et objets connectés. Présent dans plus de 2700 points de vente en France, Extenso Telecom a été élu meilleur grossiste en 2013 pour la 6ème année consécutive.
http://www.extenso-telecom.com

A propos de MobiWire

MobiWire est un industriel français qui design et fabrique des terminaux connectés qu’il commercialise auprès d’opérateurs et de distributeurs dans le monde. Avec deux activités, MobiWire s’adresse d’une part au marché de la téléphonie mobile avec une large gamme de produits allant du Feature phone au Smartphone iconique. D’autre part, MobiWire est un expert en terminaux de paiement dédiés aux transactions électroniques et par cash.

MobiWire valorise la qualité de ses produits et le bien-être de l’utilisateur afin de le rassurer et de répondre à ses désirs quotidiens et sociaux.

Pour plus d’informations veuillez-vous rendre sur le site :
www.MobiWire.com
Facebook.com/MobiWire

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