Welcome!

Agile Computing Authors: Elizabeth White, Jnan Dash, AppDynamics Blog, Liz McMillan, John Basso

Blog Feed Post

Best Of The Best Rewarded At BT Sport Industry Awards 2014

Friday 9 May, 2014
The most creative, innovative and commercially successful work from the UK sport industry over the last year was rewarded at the BT Sport Industry Awards on Thursday evening, as those responsible for the greatest campaigns and brand performances of the year were presented with the coveted trophies in front of 1,750 industry peers, media and celebrities.

Although the full house included some of the biggest names from British and world sport, the sporting stars relinquished the limelight to recognise the contribution of those working behind the scenes in the world's most dynamic sports marketplace.

Campaigns and brands from across eight sports were rewarded, with the inclusion of winners from basketball and American football alongside the more traditional British sports of tennis, rugby, netball, football, sailing and cycling perhaps underlining the continuing internationalisation of the UK's sport industry.

But it was one of British sport's most traditional events that captured arguably the evening's biggest prize. Following Andy Murray's win, record viewing figures across the board and some of the most innovative digital work in the country, The Championships, Wimbledon, secured the coveted BT Sport Industry Award for Brand of the Year, Sponsored by Pinsent Masons.

It was not the only prize for tennis on the night, with adidas' sponsorship of Andy Murray named Best Sponsorship of a Team or Individual, Sponsored by Kantar Media. And adidas repeated its feat from the previous year of capturing a double, adding the Award for Best Use of PR, Sponsored by Action Images, for its colourful Chelsea FC kit launch campaign - 'It's Blue. What Else Matters?'

Liverpool and QPR joined Chelsea on the honours board by respectively winning Best International Marketing Campaign, Sponsored by London & Partners, and Best Use of Social Media, Sponsored by Sportlobster. Rugby matched football in terms of numbers, with Aviva's sponsorship of the Aviva Premiership, Essentially's management of Wales and Lions star Leigh Halfpenny, and HSBC's backing of the Lions all amongst the winners.
In the individual Awards, two men who have given decades of their lives to sport were rewarded and earned standing ovations from the room. Alan Pascoe, who recently retired as President of CSM and is one of the founding fathers of British sports marketing, received the Barclays Lifetime Achievement Award, while former NBA Commissioner David Stern received the inaugural International Impact Award. Meanwhile, Sir Ben Ainslie also added a BT Sport Industry Award to his long and illustrious honour roll, securing the Leadership in Sport Award, Sponsored by The Inzito Partnership, for his incredible feats with Team Oracle USA in the 2013 America's Cup.

The evening was a culmination of more than 60 hours of intensive judging, with the intricate judging process involving more than 50 key figures from across the industry - fully overseen by Deloitte, the Official Independent Scrutineer of the BT Sport Industry Awards.

Nick Keller, Chairman of the Sport Industry Group, commented: "The winners of the BT Sport Industry Awards 2014 reflect the international nature of this fantastic sector, and are testament to the unique place the British sport industry occupies on a global scale. From London to Australia, Dunblane to New York and Liverpool to South-East Asia, the work rewarded tonight has been selected from an absolutely stellar shortlist in which the quality has been higher than ever."

Simon Green, head of BT Sport, commented: "BT is proud to be part of such a dynamic, creative and exciting industry. With BT Sport approaching its first birthday, we have been thrilled to work with so many of the winners, shortlisters and attendees tonight over the past 12 months. Congratulations to all the winners and good luck for the year ahead."

Alan Pascoe, who won the Barclays Lifetime Achievement Award, summed up the mood in the room when he said: "I'm jealous of the young people starting in this business, because I wish I was starting again. You've got a great industry - most people would give their right arm to be in this business."

BT is the Headline Partner of the BT Sport Industry Award. Official Partners include Barclays, Deloitte and Eurosport. For more information on the event and the winners, go to www.sportindustry.biz
The full list of award winners is detailed below:

Best Sponsorship of a Team or Individual, sponsored by Kantar Media
adidas - Andy Murray - Hit The Winner

Best Management of a Sportsperson
Essentially - Leigh Halfpenny

Governing Body of the Year, sponsored by the Daily Telegraph
England Netball

Best Live Experience, sponsored by Eurosport
NFL on Regent Street

Participation Event of the Year, sponsored by Robertson Taylor W&P Longreach
Prudential RideLondon

Community Programme of the Year
Join In Trust - The Join In Summer

Digital Platform of the Year, sponsored by Loughborough University in London
Sky Sports Digital Media

Best Use of Social Media, sponsored by Sportlobster
QPR - In A League of Their Own

Best Use of PR, sponsored by Action Images
adidas - 'It's Blue. What Else Matters?'

Best Sponsorship of an Event or Competition, sponsored by ICON
Aviva - Aviva Premiership Rugby

Best International Marketing Campaign, sponsored by London & Partners
Standard Chartered Bank - Road to Anfield 2013

Best Integrated Marketing Campaign, sponsored by Battersea Evolution
HSBC - British and Irish Lions - A Legendary Journey

Brand of the Year, sponsored by Pinsent Masons
The Championships, Wimbledon

Agency of the Year, sponsored by Colouration
Two Circles

The International Impact Award
David Stern

The Barclays Lifetime Achievement Award
Alan Pascoe MBE

The Leadership in Sport Award, sponsored by The Inzito Partnership
Sir Ben Ainslie
Outstanding Contribution to Sport, sponsored by Singha Beer
Brian O'Driscoll

For more information, please contact:
Adam Fraser
Sport Industry Group
Email: [email protected]
0207 240 7700

NOTES TO EDITORS:

BT Sport Industry Awards

The BT Sport Industry Awards recognise and reward the best the sport business has to offer in marketing, PR, sponsorship, new media, publishing, advertising and design. The flagship event is Europe's largest and most prestigious commercial sport awards. To the attendees it is also the most important networking occasion in the sport business calendar where the highest profile sporting celebrities mix with the key decision-makers from governing bodies, brands, media companies and agencies.

Pictures are available at:

www.actionimages.com
Login Name: BTSIA14
Password: BTSIA1

Once logged in, tick the click box in the My Collections section down the left hand side of the screen, and press the red search button for the images to appear. You will have view and download access to the imagery.
http://benchmarksport.isebox.net/btsportindustryawards2014/


Distributed by http://www.pressat.co.uk/

Read the original blog entry...

@ThingsExpo Stories
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, will discuss how research has demonstrated the value of Machine Learning in delivering next generation analytics to im...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
IoT device adoption is growing at staggering rates, and with it comes opportunity for developers to meet consumer demand for an ever more connected world. Wireless communication is the key part of the encompassing components of any IoT device. Wireless connectivity enhances the device utility at the expense of ease of use and deployment challenges. Since connectivity is fundamental for IoT device development, engineers must understand how to overcome the hurdles inherent in incorporating multipl...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified – now it's a component-based well-performing framework. This immersive one-day workshop at 18th Cloud Expo, led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay, will provide you with everything you wanted to know about Angular 2.
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...