|By Matthew Lobas||
|May 8, 2014 08:00 PM EDT||
The most creative, innovative and commercially successful work from the UK sport industry over the last year was rewarded at the BT Sport Industry Awards on Thursday evening, as those responsible for the greatest campaigns and brand performances of the year were presented with the coveted trophies in front of 1,750 industry peers, media and celebrities.
Although the full house included some of the biggest names from British and world sport, the sporting stars relinquished the limelight to recognise the contribution of those working behind the scenes in the world's most dynamic sports marketplace.
Campaigns and brands from across eight sports were rewarded, with the inclusion of winners from basketball and American football alongside the more traditional British sports of tennis, rugby, netball, football, sailing and cycling perhaps underlining the continuing internationalisation of the UK's sport industry.
But it was one of British sport's most traditional events that captured arguably the evening's biggest prize. Following Andy Murray's win, record viewing figures across the board and some of the most innovative digital work in the country, The Championships, Wimbledon, secured the coveted BT Sport Industry Award for Brand of the Year, Sponsored by Pinsent Masons.
It was not the only prize for tennis on the night, with adidas' sponsorship of Andy Murray named Best Sponsorship of a Team or Individual, Sponsored by Kantar Media. And adidas repeated its feat from the previous year of capturing a double, adding the Award for Best Use of PR, Sponsored by Action Images, for its colourful Chelsea FC kit launch campaign - 'It's Blue. What Else Matters?'
Liverpool and QPR joined Chelsea on the honours board by respectively winning Best International Marketing Campaign, Sponsored by London & Partners, and Best Use of Social Media, Sponsored by Sportlobster. Rugby matched football in terms of numbers, with Aviva's sponsorship of the Aviva Premiership, Essentially's management of Wales and Lions star Leigh Halfpenny, and HSBC's backing of the Lions all amongst the winners.
In the individual Awards, two men who have given decades of their lives to sport were rewarded and earned standing ovations from the room. Alan Pascoe, who recently retired as President of CSM and is one of the founding fathers of British sports marketing, received the Barclays Lifetime Achievement Award, while former NBA Commissioner David Stern received the inaugural International Impact Award. Meanwhile, Sir Ben Ainslie also added a BT Sport Industry Award to his long and illustrious honour roll, securing the Leadership in Sport Award, Sponsored by The Inzito Partnership, for his incredible feats with Team Oracle USA in the 2013 America's Cup.
The evening was a culmination of more than 60 hours of intensive judging, with the intricate judging process involving more than 50 key figures from across the industry - fully overseen by Deloitte, the Official Independent Scrutineer of the BT Sport Industry Awards.
Nick Keller, Chairman of the Sport Industry Group, commented: "The winners of the BT Sport Industry Awards 2014 reflect the international nature of this fantastic sector, and are testament to the unique place the British sport industry occupies on a global scale. From London to Australia, Dunblane to New York and Liverpool to South-East Asia, the work rewarded tonight has been selected from an absolutely stellar shortlist in which the quality has been higher than ever."
Simon Green, head of BT Sport, commented: "BT is proud to be part of such a dynamic, creative and exciting industry. With BT Sport approaching its first birthday, we have been thrilled to work with so many of the winners, shortlisters and attendees tonight over the past 12 months. Congratulations to all the winners and good luck for the year ahead."
Alan Pascoe, who won the Barclays Lifetime Achievement Award, summed up the mood in the room when he said: "I'm jealous of the young people starting in this business, because I wish I was starting again. You've got a great industry - most people would give their right arm to be in this business."
BT is the Headline Partner of the BT Sport Industry Award. Official Partners include Barclays, Deloitte and Eurosport. For more information on the event and the winners, go to www.sportindustry.biz
The full list of award winners is detailed below:
Best Sponsorship of a Team or Individual, sponsored by Kantar Media
adidas - Andy Murray - Hit The Winner
Best Management of a Sportsperson
Essentially - Leigh Halfpenny
Governing Body of the Year, sponsored by the Daily Telegraph
Best Live Experience, sponsored by Eurosport
NFL on Regent Street
Participation Event of the Year, sponsored by Robertson Taylor W&P Longreach
Community Programme of the Year
Join In Trust - The Join In Summer
Digital Platform of the Year, sponsored by Loughborough University in London
Sky Sports Digital Media
Best Use of Social Media, sponsored by Sportlobster
QPR - In A League of Their Own
Best Use of PR, sponsored by Action Images
adidas - 'It's Blue. What Else Matters?'
Best Sponsorship of an Event or Competition, sponsored by ICON
Aviva - Aviva Premiership Rugby
Best International Marketing Campaign, sponsored by London & Partners
Standard Chartered Bank - Road to Anfield 2013
Best Integrated Marketing Campaign, sponsored by Battersea Evolution
HSBC - British and Irish Lions - A Legendary Journey
Brand of the Year, sponsored by Pinsent Masons
The Championships, Wimbledon
Agency of the Year, sponsored by Colouration
The International Impact Award
The Barclays Lifetime Achievement Award
Alan Pascoe MBE
The Leadership in Sport Award, sponsored by The Inzito Partnership
Sir Ben Ainslie
Outstanding Contribution to Sport, sponsored by Singha Beer
For more information, please contact:
Sport Industry Group
Email: [email protected]
0207 240 7700
NOTES TO EDITORS:
BT Sport Industry Awards
The BT Sport Industry Awards recognise and reward the best the sport business has to offer in marketing, PR, sponsorship, new media, publishing, advertising and design. The flagship event is Europe's largest and most prestigious commercial sport awards. To the attendees it is also the most important networking occasion in the sport business calendar where the highest profile sporting celebrities mix with the key decision-makers from governing bodies, brands, media companies and agencies.
Pictures are available at:
Login Name: BTSIA14
Once logged in, tick the click box in the My Collections section down the left hand side of the screen, and press the red search button for the images to appear. You will have view and download access to the imagery.
Distributed by http://www.pressat.co.uk/
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics...
Oct. 30, 2014 08:00 AM EDT Reads: 1,467
Internet of @ThingsExpo Silicon Valley announced on Thursday its first 12 all-star speakers and sessions for its upcoming event, which will take place November 4-6, 2014, at the Santa Clara Convention Center in California. @ThingsExpo, the first and largest IoT event in the world, debuted at the Javits Center in New York City in June 10-12, 2014 with over 6,000 delegates attending the conference. Among the first 12 announced world class speakers, IBM will present two highly popular IoT sessions, which will take place November 4-6, 2014 at the Santa Clara Convention Center in Santa Clara, Calif...
Oct. 30, 2014 07:30 AM EDT Reads: 2,131
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at Internet of @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., will show what is needed to leverage the IoT to transform your business. He will discuss opportunities and challenges ahead for the IoT from a market and tec...
Oct. 29, 2014 11:00 PM EDT Reads: 1,380
SYS-CON Events announced today that TeleStax, the main sponsor of Mobicents, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. TeleStax provides Open Source Communications software and services that facilitate the shift from legacy SS7 based IN networks to IP based LTE and IMS networks hosted on private (on-premise), hybrid or public clouds. TeleStax products include Restcomm, JSLEE, SMSC Gateway, USSD Gateway, SS7 Resource Adaptors, SIP Servlets, Rich Multimedia Services, Presence Services/RCS, Diame...
Oct. 29, 2014 05:00 PM EDT Reads: 1,541
From a software development perspective IoT is about programming "things," about connecting them with each other or integrating them with existing applications. In his session at @ThingsExpo, Yakov Fain, co-founder of Farata Systems and SuranceBay, will show you how small IoT-enabled devices from multiple manufacturers can be integrated into the workflow of an enterprise application. This is a practical demo of building a framework and components in HTML/Java/Mobile technologies to serve as a platform that can integrate new devices as they become available on the market.
Oct. 29, 2014 02:15 PM EDT Reads: 2,006
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An...
Oct. 29, 2014 01:00 PM EDT Reads: 1,486
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers.
Oct. 29, 2014 10:00 AM EDT Reads: 2,064
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Oct. 29, 2014 10:00 AM EDT Reads: 2,001
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
Oct. 29, 2014 09:00 AM EDT Reads: 2,030
As a disruptive technology, Web Real-Time Communication (WebRTC), which is an emerging standard of web communications, is redefining how brands and consumers communicate in real time. The on-going narrative around WebRTC has largely been around incorporating video, audio and chat functions to apps. In his session at Internet of @ThingsExpo, Alex Gouaillard, Founder and CTO of Temasys Communications, will look at a fourth element – data channels – and talk about its potential to move WebRTC beyond browsers and into the Internet of Things.
Oct. 29, 2014 08:00 AM EDT Reads: 1,568
SYS-CON Events announced today that Gigaom Research has been named "Media Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Ashar Baig, Research Director, Cloud, at Gigaom Research, will also lead a Power Panel on the topic "Choosing the Right Cloud Option." Gigaom Research provides timely, in-depth analysis of emerging technologies for individual and corporate subscribers. Gigaom Research's network of 200+ independent analysts provides new content daily that bridges the gap between break...
Oct. 28, 2014 11:45 PM EDT Reads: 1,576
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Oct. 28, 2014 03:00 PM EDT Reads: 1,549
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
Oct. 28, 2014 12:00 PM EDT Reads: 1,915
Swiss innovators dizmo Inc. launches its ground-breaking software, which turns any digital surface into an immersive platform. The dizmo platform seamlessly connects digital and physical objects in the home and at the workplace. Dizmo breaks down traditional boundaries between device, operating systems, apps and software, transforming the way users work, play and live. It supports orchestration and collaboration in an unparalleled way enabling any data to instantaneously be accessed on any surface, anywhere and made interactive. Dizmo brings fantasies as seen in Sci-fi movies such as Iro...
Oct. 28, 2014 10:00 AM EDT Reads: 2,112
Software AG helps organizations transform into Digital Enterprises, so they can differentiate from competitors and better engage customers, partners and employees. Using the Software AG Suite, companies can close the gap between business and IT to create digital systems of differentiation that drive front-line agility. We offer four on-ramps to the Digital Enterprise: alignment through collaborative process analysis; transformation through portfolio management; agility through process automation and integration; and visibility through intelligent business operations and big data.
Oct. 28, 2014 10:00 AM EDT Reads: 2,033
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, will describe an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device experiences grounded in people’s real needs and desires.
Oct. 27, 2014 09:15 PM EDT Reads: 1,697
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: Esmeralda Swartz, CMO of MetraTech, has spent 16 years as a marketing, product management, and busin...
Oct. 27, 2014 08:00 PM EDT Reads: 2,221
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at Internet of @ThingsExpo, Andrew Bolwell, Director of Innovation for HP’s Printing and Personal Systems Group, will discuss how key attributes of mobile technology – touch input, senso...
Oct. 27, 2014 07:30 PM EDT Reads: 1,609
Connected devices are changing the way we go about our everyday life, from wearables to driverless cars, to smart grids and entire industries revolutionizing business opportunities through smart objects, capable of two-way communication. But what happens when objects are given an IP-address, and we rely on that connection, sometimes with our lives? How do we secure those vast data infrastructures and safe-keep the privacy of sensitive information? This session will outline how each and every connected device can uphold a core root of trust via a unique cryptographic signature – a “bir...
Oct. 27, 2014 03:00 PM EDT Reads: 1,831
Predicted by Gartner to add $1.9 trillion to the global economy by 2020, the Internet of Everything (IoE) is based on the idea that devices, systems and services will connect in simple, transparent ways, enabling seamless interactions among devices across brands and sectors. As this vision unfolds, it is clear that no single company can accomplish the level of interoperability required to support the horizontal aspects of the IoE. The AllSeen Alliance, announced in December 2013, was formed with the goal to advance IoE adoption and innovation in the connected home, healthcare, education, aut...
Oct. 27, 2014 01:15 PM EDT Reads: 2,118