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SOASTA Survey: E-Commerce Catches Up with In-Person Shopping for Mother’s Day

SOASTA, the leader in cloud and mobile testing, today announced the results of its first annual Mother’s Day Online Shopping Survey. The survey found that 29 percent of Americans plan to buy a Mother’s Day present online on websites, mobile sites, and apps, compared to the 30 percent that plan to shop at brick and mortar stores.

As the industry leaders in cloud testing for mobile apps and websites, SOASTA commissioned the study to find out how popular online shopping, including m-commerce, is compared to in-person shopping ahead of one of the busiest retail holidays of the year.

The survey was conducted online within the United States by Harris Poll on behalf of SOASTA from April 15-17, 2014 among 2,051 adults ages 18 and older.

Research shows that a majority (64 percent) of Americans shopping online for a Mother’s Day gift worry about a problem arising from using a website, mobile site, or app. The top anticipated problems included:

  • Safety/security of the site/app – 42 percent
  • Site/app runs very slowly – 24 percent
  • Site/app stops responding to any clicks/taps/commands (i.e. freezes) – 22 percent
  • Site/app crashing while I’m shopping (i.e. closing showing error screen) – 22 percent
  • Site/app has glitches – 20 percent
  • Not being able to tell if my order was completed – 20 percent
  • Other problem with websites/mobile sites/apps – 8 percent

If consumers do experience a problem while shopping online for a Mother’s Day gift, a full 83 percent said they would take action against the website, mobile, site or app responsible. Top responses included:

  • Go to a competitor’s website/mobile site/app – 49 percent
  • Never visit the site/use the app again – 33 percent
  • Post/share about that issue with that particular site/app on social media (e.g. Facebook, Twitter) – 18 percent
  • Tell my mom that I was going to buy her something – but the app wouldn’t let me – 10 percent

A majority of Americans (67 percent) also felt that mobile apps make it easier to be a mother. For parents with a child under age 18 living in their household, the number was even higher at 80 percent. The key benefits include:

  • Monitoring school performance (e.g. ability to receive emails/messages from teachers/administrators, apps specifically for child’s school) – 46 percent
  • Keeping track of children’s whereabouts – 41 percent
  • Scheduling children’s social activities – 37 percent
  • Staying in touch with work or friends while at children’s events – 36 percent
  • Allowing opportunities for shopping on the go – 29 percent

“The results of our Mother’s Day survey reinforce the high stakes that online retailers face when it comes to online and mobile shopping,” said Tom Lounibos, CEO of SOASTA. “Traditionally, retailers have invested heavily in the brick and mortar shopping experience of stores, but now the emphasis is shifting towards an impeccable online user experience. With so many options available today, retailers run the risk of consumers jumping ship to a competitor if the shopping experience isn’t seamless right through to checkout.”

Survey Methodology

This survey was conducted online within the United States by Harris Poll on behalf of SOASTA from April 15-17, 2014 among 2,051 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Trafton Kenney at (415) 442-4027 or [email protected].

About SOASTA

SOASTA is the leader in cloud testing. Its web and mobile test automation and monitoring solutions, CloudTest, TouchTest and mPulse, enable developers, QA professionals and IT operations teams to test and monitor users with unprecedented speed, scale, precision and visibility. The innovative product set streamlines test creation, automates provisioning and execution, and analyzes real user behavior in real-time to deliver actionable intelligence, faster. With SOASTA, companies have confidence that their applications will perform as designed, delivering quality user experiences every time. SOASTA’s customers are many of today’s most successful brands including Avaya, American Girl, Bonobos, Backcountry.com, Chegg, Experian, Gilt Groupe, Hallmark, Intuit, Microsoft and Netflix. SOASTA is privately held and headquartered in Mountain View, Calif. For more information about SOASTA, please visit http://www.soasta.com.

SOASTA is a registered trademark of SOASTA, Inc. All other trademarks are property of their respective owners. Other product or company names mentioned may be trademarks or trade names of their respective companies.

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