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Sociomantic Labs Ramps Up Leadership for European Growth

Programmatic Display Advertising Leader Restructures Management Team to Focus on New Business Opportunities in Europe

BERLIN, GERMANY -- (Marketwired) -- 05/09/14 -- Sociomantic Labs recently restructured its global management team with an aim to accelerate its growth in Europe, the company's founding region identified as a key opportunity market for 2014. Robert Bosch, who joined Sociomantic as Chief Sales Officer EMEA in August of 2013, has been appointed as Chief Sales Officer of the global organization and will be spearheading Sociomantic's sales worldwide. Gavin Wilson, previously Managing Director UK, has been promoted to Managing Director Northern and Southern Europe and will be responsible for overseeing sales in the region. The newest addition to Sociomantic's management team will be Karsten Müller, currently Deputy Chief Operating Officer at Axel Springer Media Impact, a German media marketing and sales organization. He will serve as Managing Director for the DACH region (Germany, Switzerland and Austria), based in Sociomantic's Berlin office.

"Our international clients expect us to work and collaborate across country borders. To meet these expectations, we pool our European sales activities to deliver customer-centric services for our pan-European partners," said Robert Bosch of Wilson's appointment. "Gavin's new role is a key leadership position and I am pleased to appoint one of our most esteemed experts to this new challenge. In the past years, Gavin built not only a strong operational business, but also set the right course for our strategic growth within the UK. His experience will help Sociomantic to expand our growth to new European industries and regions."

For Sociomantic, the new management structure marks another milestone in its international growth strategy. Since the start of 2014, the Berlin-founded advertising technology company opened two new offices, in Turkey and Indonesia, and in April was acquired by dunnhumby, a Tesco company focused on customer science. Together, Sociomantic and dunnhumby aim to help their clients across the retail, travel, telecommunication and finance verticals to engage consumers and help earn their loyalty wherever they shop, in-store and online, with personalized communications that are valuable and meaningful.

"Myself and the European teams are looking forward to bringing the new opportunities of the combined Sociomantic and dunnhumby offering to clients across new markets and verticals in region," said Wilson of his new role. "Together we can deliver the cutting-edge in customer-centric media and shopping solutions for both offline and online properties, enabling us to drive our business forward and further diversify our operations."

About Sociomantic Labs

Sociomantic Labs drives incremental sales at scale for e-commerce marketers with programmatic display advertising solutions for online, mobile and social. Sociomantic's proprietary Streaming CRM™ technology enables marketers in more than 60 countries worldwide to harness the value of CRM and other first-party data assets to deliver individually personalized dynamic ads for retargeting, prospecting and loyalty campaigns -- helping marketers turn real-time data into real-time ROI. Sociomantic has been profitable since its founding in Berlin in 2009, and has grown organically to more than 200 employees in 17 offices today.

About dunnhumby

dunnhumby is the world's leading customer science company, helping companies fully understand their best customers and how to keep them coming back. dunnhumby employs more than 2,700 people throughout Europe, Asia, and the Americas. Based in London, the company was founded in 1989 and is led by Chief Executive Simon Hay. The company is a privately held, wholly owned subsidiary of Tesco PLC., the world's third largest retailer. dunnhumby has joint venture partnerships with retailers across the globe, including The Kroger Co. in the U.S., Metro in Canada, Gruppo Pam in Italy and Co-op in Norway. dunnhumby also includes social marketing and advocacy experts BzzAgent and merchandising analytics software company KSS Retail.


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