|By Vishal Brown||
|May 13, 2014 09:45 AM EDT||
We've been tracking the progress of WebRTC (real-time communication) since the API standard was first announced by Google two years ago, and in that time we've seen lots of predictions and promises about how this standard is going to disrupt the UC world. To make sense of these myriad views, it's important to understand two other business trends, namely BYOD (bring your own device) and the growing remote workforce. BYOD may conjure up images of employees bringing their devices to work, but it's important to recognize that more and more work is happening outside the four walls of the business office. Although business owners want to accommodate employees' needs to work remotely and their desires to use their own smartphones and tablets to access email and other business applications, the need for secure and reliable voice and video communications remains imperative. Now more than ever, businesses need to collaborate with remote workers to achieve their business objectives. With these trends and business needs in mind, we can begin to see where WebRTC will have its greatest impact.
Following are two distinguishing characteristics about WebRTC that make it appealing to businesses that rely on remote voice and video communication with their employees and/or clients:
- It's inherently secure. Unlike traditional security applications that often require users to "accept" and install updates manually, many of the leading browsers automate that step. So, the next time you launch your favorite browser, you're opening the latest version of the browser - including all the latest bug fixes - without any extra steps on your part. As such, WebRTC being browser based supports only SRTP (secure real-time transport protocol) by default, which uses encryption and authentication to minimize the risk of denial of service attacks. The main premise for this decision is the fact that a call is private at all times, not an option that someone should have to select.
- It promotes stronger session authentication. Traditional video communications environments rely on third-party relay media servers to manage sessions in order to traverse firewalls. WebRTC establishes a peer-to-peer reliable session even through NAT's (Network Address Translation), therefore eliminating the need for third-party communications servers. This has traditionally been a problem for SIP-based VoIP systems.
While businesses are able to adopt traditional proprietary UC technologies that enable secure and reliable communications from within their video conferencing rooms, extending these capabilities to remote workers is where traditional business technologies fall short. Through its use of open standards, WebRTC has the potential to extend the features and benefits of traditional (i.e., proprietary) voice and video communication solutions to a much wider audience.
I was encouraged from the feedback I heard recently at the Enterprise Connect trade show, which included a well-attended WebRTC "Conference Within a Conference." Discussions around WebRTC did not focus on its cost, video quality, or speed, but rather on the transformative impact WebRTC could have on customer service, remote worker support, and B2B and B2C applications. Although this standard is still a little ways away from being ready for primetime, I'm encouraged by the fact that those most interested in adopting it are focusing on what WebRTC is going to be most helpful for, which is driving the traditional UC experience beyond the four walls of the enterprise. For more information and insights on WebRTC, be sure to check out our free white paper titled, "3 Things You Need to Know About WebRTC."
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PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.
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Nov. 24, 2015 08:00 PM EST Reads: 337
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Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
Nov. 24, 2015 06:00 PM EST Reads: 368
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
Nov. 24, 2015 05:30 PM EST Reads: 141
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Nov. 24, 2015 04:30 PM EST Reads: 285
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
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Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at Built.io, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
Nov. 24, 2015 03:00 PM EST Reads: 285
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Nov. 24, 2015 02:00 PM EST Reads: 416
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Nov. 24, 2015 01:45 PM EST Reads: 408
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
Nov. 24, 2015 01:45 PM EST Reads: 338
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We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Nov. 24, 2015 01:30 PM EST
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Nov. 24, 2015 01:30 PM EST Reads: 480
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Nov. 24, 2015 01:15 PM EST Reads: 478
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
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Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical to maintaining positive ROI. Raxak Protect is an automated security compliance SaaS platform and ma...
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SYS-CON Events announced today that Kintone has been named "Bronze Sponsor" of SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. kintone promotes cloud-based workgroup productivity, transparency and profitability with a seamless collaboration space, build your own business application (BYOA) platform, and workflow automation system.
Nov. 24, 2015 12:00 PM EST Reads: 565