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Agile Computing Authors: Pat Romanski, JP Morgenthal, Mano Marks, Elizabeth White, Yeshim Deniz

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Typesafe's "Reactive Programming" Platform Grows in Popularity as Retail Giants Gilt, Tomax and Walmart Face Huge Web Traffic

Demand Surges for Play and Akka Across e-Commerce, POS and In-Store Use Cases to Meet Extreme Web Traffic Volatility and Scale

SAN FRANCISCO, CA -- (Marketwired) -- 05/07/14 -- Typesafe, provider of the world's leading Reactive platform and the company behind Play Framework, Akka, and Scala, today announced additional traction in the retail industry with customers Gilt, Tomax and Walmart.

The retail industry is experiencing a renaissance in application infrastructure as developers support new e-commerce, point of sales and in-store business initiatives. Play and Akka, respectively, are a web application framework and run-time that are optimized for the extreme traffic requirements of popular retail applications that must handle many concurrent users and unpredictable traffic surges.

"With today's degree of consumer choice and real-time bargain hunting, sluggish sites send shoppers to competitors," said Mark Brewer, CEO of Typesafe. "The need for scale, resilience and the other attributes of truly 'Reactive' applications is particularly urgent in retail."

At Gilt Groupe, the Typesafe Reactive Platform was key to the company's migration from Ruby to Scala, its strategy for distributing peak computational requirements across multicore, and message brokering in its real-time member interaction product, Gilt Live. Read more about The Typesafe Platform at Gilt Groupe.

At Tomax, the Typesafe platform was central to the application infrastructure for Retail.net a solution suite spanning retail activities and servicing more than 100 retail chains with more than 25,000 storefronts and millions of customers and store associates each month.

At Walmart Canada, Typesafe enabled a full modernization to an event-driven architecture designed to handle more concurrent processes and users, and a deployment that had zero downtime for the giant's e-commerce store. As a result, Walmart Canada saw a 36% reduction in visitor page load times during a Black Friday that had a corresponding 98% increase in mobile orders and 20% boost in overall web traffic.

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About Typesafe
Typesafe (Twitter: @Typesafe) is dedicated to helping developers build Reactive applications on the JVM. With the Typesafe Reactive Platform, you can create modern, event-driven applications that scale on multicore and cloud computing architectures. Typesafe Activator, a browser-based tool with reusable templates, makes it easy to get started with Play Framework, Akka and Scala. Backed by Greylock Partners, Shasta Ventures, Bain Capital Ventures and Juniper Networks, Typesafe is headquartered in San Francisco with offices in Switzerland and Sweden. To start building Reactive applications today, download Typesafe Activator!

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