Click here to close now.



Welcome!

Agile Computing Authors: Liz McMillan, Elizabeth White, Xenia von Wedel, Sanjay Zalavadia, Dana Gardner

Blog Feed Post

Europeans struggle to break the Dirty Cash habit

Two thirds of Europeans believe cash is dirty - but struggle to break the bad habit with only one in five washing their hands after holding it

To tweet this news, copy and paste http://mstr.cd/1rOkYic to your Twitter handle with the hashtag #DirtyCash #MasterCard

WATERLOO, Belgium - 6th May - Research[1] released today by MasterCard has shown that despite believing handling cash, bank notes or coins to be unhygienic and dirty, only one in five wash their hands after holding it. The European wide study of over 9,000 consumers from 12 countries highlighted how despite being ranked as more unhygienic than hand rails on public transport or communal food, such as nuts in a bar, Europeans are struggling to break the bad habit of spending dirty cash.

Three quarters of all Europeans surveyed as part of the study, agreed they should be cautious when it comes to handling cash, due to the germs it may contain. However, findings showed that we are more likely to wash our hands after completing other tasks such as touching an animal (46%) or travelling on public transport (36%).

Initial research carried out by MasterCard and Oxford University in 2013[2] highlighted that the average European bank note contained 26,000 bacteria which could be potentially harmful to our health. Whilst respondents in the recent 2014 survey recognised the potential health hazards associated with handling cash, there was a significant "say-do" gap across Europe of people believing cash is dirty and actually doing something about it. Those in Hungary and France had the highest 'Say-Do' gap indicating the difference between their belief that cash is dirty and the likelihood of washing their hands after dealing with it.

Commenting on our reluctance to break the habit of spending cash, psychologist Donna Dawson highlighted; "Money" in the form of tangible banknotes and coins is the biggest form of visible economic power and of individual success that we have; it is therefore hard for people to make and keep any negative associations with money. The reason for the often large gap in the survey between what we say and what we do is a lack of "connection": we may recognise that money collects germs, but we do not connect disease or illness to the handling of money.

"It is similar to worrying about the germs in the air we breathe, we can't see them and therefore we have no control over them. The idea of being able to exercise control in life is a hugely motivating factor for human beings. However, a sense of control is often an illusion - there is much we can't control, such as the germs we cannot see. 40% of those polled recognised they had no control over who handled their money beforehand and as a consequence, many of us try not to think about the things we can't control, with 38% claiming to never thinking about it. The facts about dirty money will worry us for a while, but this worry will quickly sink down the list of 'worry priorities' to a much lower point - it really is a case of out of sight, out of mind."

Additional findings from the MasterCard research highlighted how almost four in ten (37%) Europeans claim they would be willing to make at least one small change in their everyday life in order to be more hygienic, with the majority stating they would prefer to use a card or contactless payment over cash in order to be more hygienic.

Dr Jim O'Mahony, lecturer in Biological Sciences at The Cork Institute of Technology, Ireland commented; "The association of money and hygiene has long been established. From a historical perspective there have even been reports that villagers believed money was somehow responsible for plague epidemics in England, with villagers leaving money in water troughs filled with vinegar in order to decontaminate it[3]. Scientifically, there have been many studies in recent years which have proven beyond doubt that bank notes and coins carry bacteria and other microbes. The majority of people acknowledge that handling cash could be perceived as being hazardous yet on a practical basis people are disinclined to adopt basic hygiene practices.

"As previous studies have shown the average European banknote contains 26,000 bacterial colonies. With this in mind there should be an increased awareness that handling cash could be seen as a potentially hazardous practice in line with other precarious activities such as touching toilet door handles, handling communal food and holding escalator rails. Whilst there are no firmly adopted international guidelines on the use of handling cash during seasonal flu and winter vomiting outbreaks, it would be advisable to become more hygiene aware, especially during these times, by switching to cashless transactions."

Chris Kangas, Head of Contactless Payments for MasterCard Europe added; "What is most evident from the findings of this year's study is that despite being aware of the hygienic pitfalls of cash, Europeans are struggling to break the bad habit of spending it. Utilizing contactless payment methods are not only an innovative way to pay but also help to eliminate some of the bacteria and germs we know are transmitted when handling and spending notes or coins."

[1]Research conducted by Toluna on behalf of MasterCard, March - April 2014
[2]Scientific research conducted by Oxford University on behalf of MasterCard, March 2013
[3]Gabriel EM, Coffey A, O'Mahony JM. Investigation into the prevalence, persistence and antibiotic resistance profiles of staphylococci isolated from euro currency. J Appl Microbiol. 2013 Aug;115(2):565-71

-ENDS-

Notes to editors:
Research conducted by Toluna on behalf of MasterCard, March-April 2014
9,923 Europeans over the age of 18 polled across Europe (UK, Germany, France, Spain, Denmark, Poland, Turkey, Greece, Hungary, Romania, Czech Republic, Croatia).

About MasterCard
MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world's fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard's products and solutions make everyday commerce activities - such as shopping, traveling, running a business and managing finances - easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardEU, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the Engagement Bureau.

Contacts:
Corinne Raes [email protected] +32 498 58 5237
Bénédicte Stievenart [email protected] +32 498 58 5019

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@ThingsExpo Stories
The idea of comparing data in motion (at the sensor level) to data at rest (in a Big Data server warehouse) with predictive analytics in the cloud is very appealing to the industrial IoT sector. The problem Big Data vendors have, however, is access to that data in motion at the sensor location. In his session at @ThingsExpo, Scott Allen, CMO of FreeWave, discussed how as IoT is increasingly adopted by industrial markets, there is going to be an increased demand for sensor data from the outermos...
UAS, drones or unmanned aircraft, no matter what you call them — this was their week. Our news stream was flooded with updates on the newly announced rules and regulations for commercial UAS from the FAA. So, naturally we have dedicated this week’s top news round up to highlight some of our favorite UAS stories.
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
"We work in the area of Big Data analytics and Big Data analytics is a very crowded space - you have Hadoop, ETL, warehousing, visualization and there's a lot of effort trying to get these tools to talk to each other," explained Mukund Deshpande, head of the Analytics practice at Accelerite, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Apixio Inc. has raised $19.3 million in Series D venture capital funding led by SSM Partners with participation from First Analysis, Bain Capital Ventures and Apixio’s largest angel investor. Apixio will dedicate the proceeds toward advancing and scaling products powered by its cognitive computing platform, further enabling insights for optimal patient care. The Series D funding comes as Apixio experiences strong momentum and increasing demand for its HCC Profiler solution, which mines unstruc...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
Presidio has received the 2015 EMC Partner Services Quality Award from EMC Corporation for achieving outstanding service excellence and customer satisfaction as measured by the EMC Partner Services Quality (PSQ) program. Presidio was also honored as the 2015 EMC Americas Marketing Excellence Partner of the Year and 2015 Mid-Market East Partner of the Year. The EMC PSQ program is a project-specific survey program designed for partners with Service Partner designations to solicit customer feedbac...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...