|By RealWire News Distribution||
|May 6, 2014 03:00 AM EDT||
Two thirds of Europeans believe cash is dirty - but struggle to break the bad habit with only one in five washing their hands after holding it
To tweet this news, copy and paste http://mstr.cd/1rOkYic to your Twitter handle with the hashtag #DirtyCash #MasterCard
WATERLOO, Belgium - 6th May - Research released today by MasterCard has shown that despite believing handling cash, bank notes or coins to be unhygienic and dirty, only one in five wash their hands after holding it. The European wide study of over 9,000 consumers from 12 countries highlighted how despite being ranked as more unhygienic than hand rails on public transport or communal food, such as nuts in a bar, Europeans are struggling to break the bad habit of spending dirty cash.
Three quarters of all Europeans surveyed as part of the study, agreed they should be cautious when it comes to handling cash, due to the germs it may contain. However, findings showed that we are more likely to wash our hands after completing other tasks such as touching an animal (46%) or travelling on public transport (36%).
Initial research carried out by MasterCard and Oxford University in 2013 highlighted that the average European bank note contained 26,000 bacteria which could be potentially harmful to our health. Whilst respondents in the recent 2014 survey recognised the potential health hazards associated with handling cash, there was a significant "say-do" gap across Europe of people believing cash is dirty and actually doing something about it. Those in Hungary and France had the highest 'Say-Do' gap indicating the difference between their belief that cash is dirty and the likelihood of washing their hands after dealing with it.
Commenting on our reluctance to break the habit of spending cash, psychologist Donna Dawson highlighted; "Money" in the form of tangible banknotes and coins is the biggest form of visible economic power and of individual success that we have; it is therefore hard for people to make and keep any negative associations with money. The reason for the often large gap in the survey between what we say and what we do is a lack of "connection": we may recognise that money collects germs, but we do not connect disease or illness to the handling of money.
"It is similar to worrying about the germs in the air we breathe, we can't see them and therefore we have no control over them. The idea of being able to exercise control in life is a hugely motivating factor for human beings. However, a sense of control is often an illusion - there is much we can't control, such as the germs we cannot see. 40% of those polled recognised they had no control over who handled their money beforehand and as a consequence, many of us try not to think about the things we can't control, with 38% claiming to never thinking about it. The facts about dirty money will worry us for a while, but this worry will quickly sink down the list of 'worry priorities' to a much lower point - it really is a case of out of sight, out of mind."
Additional findings from the MasterCard research highlighted how almost four in ten (37%) Europeans claim they would be willing to make at least one small change in their everyday life in order to be more hygienic, with the majority stating they would prefer to use a card or contactless payment over cash in order to be more hygienic.
Dr Jim O'Mahony, lecturer in Biological Sciences at The Cork Institute of Technology, Ireland commented; "The association of money and hygiene has long been established. From a historical perspective there have even been reports that villagers believed money was somehow responsible for plague epidemics in England, with villagers leaving money in water troughs filled with vinegar in order to decontaminate it. Scientifically, there have been many studies in recent years which have proven beyond doubt that bank notes and coins carry bacteria and other microbes. The majority of people acknowledge that handling cash could be perceived as being hazardous yet on a practical basis people are disinclined to adopt basic hygiene practices.
"As previous studies have shown the average European banknote contains 26,000 bacterial colonies. With this in mind there should be an increased awareness that handling cash could be seen as a potentially hazardous practice in line with other precarious activities such as touching toilet door handles, handling communal food and holding escalator rails. Whilst there are no firmly adopted international guidelines on the use of handling cash during seasonal flu and winter vomiting outbreaks, it would be advisable to become more hygiene aware, especially during these times, by switching to cashless transactions."
Chris Kangas, Head of Contactless Payments for MasterCard Europe added; "What is most evident from the findings of this year's study is that despite being aware of the hygienic pitfalls of cash, Europeans are struggling to break the bad habit of spending it. Utilizing contactless payment methods are not only an innovative way to pay but also help to eliminate some of the bacteria and germs we know are transmitted when handling and spending notes or coins."
Research conducted by Toluna on behalf of MasterCard, March - April 2014
Scientific research conducted by Oxford University on behalf of MasterCard, March 2013
Gabriel EM, Coffey A, O'Mahony JM. Investigation into the prevalence, persistence and antibiotic resistance profiles of staphylococci isolated from euro currency. J Appl Microbiol. 2013 Aug;115(2):565-71
Notes to editors:
Research conducted by Toluna on behalf of MasterCard, March-April 2014
9,923 Europeans over the age of 18 polled across Europe (UK, Germany, France, Spain, Denmark, Poland, Turkey, Greece, Hungary, Romania, Czech Republic, Croatia).
MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world's fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard's products and solutions make everyday commerce activities - such as shopping, traveling, running a business and managing finances - easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardEU, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the Engagement Bureau.
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
Feb. 8, 2016 08:00 PM EST Reads: 129
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
Feb. 8, 2016 03:00 PM EST
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
Feb. 8, 2016 03:00 PM EST Reads: 573
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Feb. 8, 2016 02:00 PM EST Reads: 375
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Feb. 8, 2016 12:45 PM EST Reads: 356
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
Feb. 8, 2016 12:30 PM EST Reads: 142
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Feb. 8, 2016 10:45 AM EST Reads: 383
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Feb. 8, 2016 09:30 AM EST Reads: 157
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Feb. 7, 2016 12:00 PM EST Reads: 354
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
Feb. 6, 2016 03:30 PM EST Reads: 739
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...
Feb. 5, 2016 09:00 PM EST Reads: 796
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
Feb. 2, 2016 02:00 PM EST Reads: 417
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Feb. 2, 2016 04:30 AM EST Reads: 860
Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless...
Feb. 1, 2016 05:00 AM EST Reads: 951
The IoT's basic concept of collecting data from as many sources possible to drive better decision making, create process innovation and realize additional revenue has been in use at large enterprises with deep pockets for decades. So what has changed? In his session at @ThingsExpo, Prasanna Sivaramakrishnan, Solutions Architect at Red Hat, discussed the impact commodity hardware, ubiquitous connectivity, and innovations in open source software are having on the connected universe of people, thi...
Jan. 31, 2016 09:00 PM EST Reads: 737
WebRTC: together these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at WebRTC Summit, Cary Bran, VP of Innovation and New Ventures at Plantronics and PLT Labs, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it may enable, complement or entirely transform.
Jan. 31, 2016 07:15 PM EST Reads: 1,157
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, showed how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants received the download information, scripts, and complete end-t...
Jan. 31, 2016 10:00 AM EST Reads: 1,231
For manufacturers, the Internet of Things (IoT) represents a jumping-off point for innovation, jobs, and revenue creation. But to adequately seize the opportunity, manufacturers must design devices that are interconnected, can continually sense their environment and process huge amounts of data. As a first step, manufacturers must embrace a new product development ecosystem in order to support these products.
Jan. 31, 2016 10:00 AM EST Reads: 821
Manufacturing connected IoT versions of traditional products requires more than multiple deep technology skills. It also requires a shift in mindset, to realize that connected, sensor-enabled “things” act more like services than what we usually think of as products. In his session at @ThingsExpo, David Friedman, CEO and co-founder of Ayla Networks, discussed how when sensors start generating detailed real-world data about products and how they’re being used, smart manufacturers can use the dat...
Jan. 30, 2016 07:45 PM EST Reads: 798
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
Jan. 30, 2016 03:45 PM EST Reads: 1,282