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Agile Computing Authors: Liz McMillan, Ian Khan, Pat Romanski, Elizabeth White, Chris Fleck

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Customer Spotlight: How Keeping Digital Drives Real Estate


As a real estate agent, I help clients complement their lives with the ideal property. Often, I imagine the emotional jolt when confirming that the dream home is theirs.  A successful transaction is far more than legalities and signatures: it guarantees that our clients fulfill milestones in their lives.

I practice what I preach and only use the tools that enable success in today’s warp speed market. Today, customers want the real estate experience to match their elation. Naturally, closing a property deal should never be a painful stress due to mountains of paperwork and hours in cold offices. Fortunately, today’s technology includes DocuSign. Now, I wield multiple transactions with ease and finesse. My clients – regardless of age – are increasingly thrilled with the reassurance that they will zip through their real estate transaction with DocuSign without having to physically camp out in my office.


The Modern – Mobile -- Real Estate Client

I have a young client for whom I have handled four separate transactions. With the gift of mobile communications and Digital Transaction Management (DTM), my clients never have to interrupt their busy schedules to sign off on a transaction. As they know, I’m armed with DocuSign, which instills trust that we’ll close the deal without hassle.

Our clients are increasingly tech savvy and want a process that screams modern leveraging the tools they already use in their daily lives – namely their mobile devices. DocuSign eliminates the hassles of printing, faxing, scanning, overnighting and driving around town to close real estate deals.

In fact, I’ve measured that about 80% of clients prefer a digital workflow; in all that they master in their jobs and lives, they need mobile flexibility to approve and sign deals. After all, if they can select a home digitally and peacefully, shouldn’t they be accorded the same benefits when closing the deal?


How We Work Now Circa 2014

Now that I’ve shown you what the modern client demands, I’ll share how to wield key tools to drive your ROI to the clouds.


Adapt to Digital Now…You’ll Smile Later – Admittedly daunting, a massive overhaul is needed to keep real estate agents current with the latest mobile technologies and tools such as smartphone and tablets. A study from pointed out that “real estate broker related searches on tablets grew 300% year-over-year.”


Knowledge is King – I whole-heartedly encourage you to refresh your industry newsfeed. Follow prolific news sources such as Inman and Mashable for the latest updates so you are well ahead of the curve. Not only will this benefit your awareness of the field, you will draw in clients who look to you as an invaluable real estate information and best practice resource.


It is my goal to ensure that you’re tackling the real estate market with aplomb. We are guardians of the American dream – a perfect home. With tools like DocuSign Digital Transaction Management, we can be our clients’ super heroes.


Connect with Lawrence on TwitterFacebook and LinkedIn 








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More Stories By An Bui

Social Media Professional with substantial experience identifying, characterizing and connecting online communities and authors. Strong orientation on actionable recommendations that provide mutually beneficial value for communities and organizations for stakeholders.

Currently, I serve as the social media manager for DocuSign, Inc., the market leader and global standard for electronic signature. DocuSign provides the world’s largest and fastest growing electronic signature platform, empowering businesses to complete transactions online quickly and securely while improving compliance and dramatically reducing costs.

DocuSign is the only cloud computing-based electronic signature platform that entirely replaces slow, expensive paper transactions with a fast, efficient and completely digital solution. Accessible from any Internet-connected device, DocuSign supports virtually any document and form type in simple and complex workflows, and provides broad user authentication options, data collection, secure document/data storage and retrieval, as well as real-time negotiation and collaboration tools.

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