Welcome!

Agile Computing Authors: Liz McMillan, Pat Romanski, Elizabeth White, Dana Gardner, Andy Thurai

Blog Feed Post

Purple WiFi and Wavelink join forces to offer social WiFi

Purple WiFi has signed a distribution agreement with enterprise mobility and UC Solutions distributor, Wavelink. The agreement will see the addition of Purple WiFi's cloud-based, social WiFi solution, which includes presence analytics and location based services, to Wavelink's portfolio of products.

By entering into a distribution relationship with Wavelink, Purple WiFi will be able to seriously expand its reach across Australia and New Zealand, benefiting from the brand recognition and customer base already in place through Wavelink's wide network of resellers in those countries.

Purple WiFi provides businesses with enterprise guest WiFi that meets legal best practice. The guests log into the secure hotspot system using social media authentication, via networks such as Facebook or Twitter. The venue providing the connection gains valuable demographic and engagement information from users through its Purple Portal, which allows the business to understand who is visiting and using their hotspot, how long they are online, as well as their age, gender and any other relevant information that they offer in their social networking profile. The portal also provides a powerful engagement tool to promote relevant offers, essentially rewarding guests for visiting the venue.

Wavelink specialises in the supply, marketing and support of a range of leading edge Enterprise Mobility and UC Solutions throughout Australia and New Zealand, partnering with specialist vendors who deliver a range of best of breed technologies that are complementary to each other. With over 15 years' experience as a value added distributor, their focus has been on a number of key industry verticals, including retail, hospitality, healthcare and education. These sectors mirror those that Purple WiFi is currently targeting, hence the benefit of the two organisations working together.

Gavin Wheeldon, CEO at Purple WiFi, commented on the agreement: "Wavelink is a well established distributor with a large network of vendors, which enables Purple WiFi to increase its sales reach in key geographic markets. Our strategy is focused around working with trusted names to ensure WiFi users can access reliable and free WiFi while the business customers get something back in return and Wavelink fits perfectly with our growth model.

Ilan Rubin, Wavelink managing director, adds: "We're extremely excited by the opportunity that our relationship with Purple WiFi represents to Wavelink. Their solutions not only complement our existing technology offerings, but also creates opportunities to talk to users in some of our traditional industry verticals from a completely different angle. The explosion of wireless smart devices, combined with the expectation of anywhere-access means that social WiFi and high quality analytics are the next big things in capturing user information, understanding their behaviour and delivering tailored marketing to the millions of users of these devices."

ENDS

Press contacts:
Purple WiFi
[email protected] / +44(0)7931 375 533
[email protected] / +44 (0)7919 353484
[email protected] / +44 (0)7808 608416

Wavelink
[email protected] / +61 2 9252 2266

Notes to Editors:

About Purple WiFi http://purplewifi.net
Purple WiFi provides a fast, secure, Social WiFi solution to businesses wishing to offer free WiFi to visitors. The business is provided with valuable analytical data to enable more effective marketing.

Purple WiFi is cloud-based and fully integrates with a range of existing WiFi equipment, including AirTight Networks, TrendNet, Cisco, Cisco Meraki, TP-Link and Ruckus Wireless.

The company is now available in more than 50 worldwide.

Purple WiFi is also a member of the Internet Watch Foundation (IWF), highlighting its commitment to content filtering and minimising access to abusive online content.

About Wavelink
Wavelink specialises in the supply, marketing and support of a range of leading edge Enterprise Mobility and UC Solutions. In addition to Purple WiFi, Wavelink distributes a range of products from Spectralink, Meru Networks, Digium and Polycom. For more information please contact Wavelink on 1300 147 000.

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...