LOS ANGELES, April 22, 2014 /PRNewswire/ -- From the class clown mind of Simon Ayer comes "It's Simply Simon," a new illustrated coffee table book that offers a hilarious and perceptive look at life. An accomplished television casting director and writer, Ayer put all his talents to use in creating Simon, who has a unique, delightfully warped and laugh-out-loud funny attitude that has been described as "Gary Larson meets Larry David."

"Simon blurts out what many are thinking but don't know how to express," Ayer says. "He specializes in epic rants and wicked observations, and always dances around the boundaries of appropriateness."

"This is not a Kindle book," says Ayer. "You need to have it in your hands and share it with those who haven't lost their sense of humor."

"It's Simply Simon" is the first of a series of books that will follow Simon as he meanders through life and its annoyances. This is fortunate, for once they are introduced to this character's unique and refreshing viewpoint, readers will be craving repeated Simon fixes. Ayer has been doing a series of book signings in Los Angeles, Solvang, and more to come in Santa Barbara, Palm Springs, and other markets.

Show business runs in Simon Ayer's family. His father Harold Ayer was a film and television actor, while his grandfather Nat D. Ayer was a popular composer ("Oh You Beautiful Doll," "If You Were the Only Girl in the World," etc.).

A former Vice President of the Casting Society of America, Ayer won the prestigious Artios Award for the casting of "Hill Street Blues." He was Vice President of Talent of Stephen J. Cannell Productions for seven years, where he either cast or supervised the casting of "Hunter," "A Team," "21 Jump Street," "Wiseguy," and others.  He and his wife Beth Hymson-Ayer formed Hymson-Ayer Casting in 1993, working on "Xena," "Hercules," "L.A. Law," "Resurrection Blvd," "Profiler," and countless Movies of the Week.

He is a member of the Writer's Guild of America, with writing credits for "21 Jump Street" and "Silk Stalkings."  He also wrote material for Betty White when she did the holiday opening for "Monday Night Football."

www.itssimplysimon.com
Twitter: SimonAyer@itssimplysimon

Contact:
Jane Ayer Public Relations
[email protected]

SOURCE Simon Ayer