Click here to close now.




















Welcome!

Agile Computing Authors: Carmen Gonzalez, Pat Romanski, Elizabeth White, Gregor Petri, Georgiana Comsa

News Feed Item

Rainbow Light Nutritional Systems Partners with 5 Gyres to Research Plastic Pollution in the Northeastern Atlantic

Sponsorship Aligns with Rainbow Light's Fifth Year of Using EcoGuard 100 Percent Upcycled Packaging Technology for Best Practices in Sustainability

SANTA CRUZ, Calif., April 22, 2014 /PRNewswire/ -- Rainbow Light Nutritional Systems, the number-one most trusted natural vitamin brand, extends its commitment to corporate social responsibility (CSR) that began with the introduction of the first natural, food-based vitamins more than 30 years ago. In honor of Earth Day, today Rainbow Light highlighted five milestones toward its long-term mission to promote personal and planetary health:

  1. Rainbow Light has welcomed key natural trade partners into its Circle of Care, CSR program. The partnerships will be instrumental in helping fight global under-nutrition, and promote best practices in environmental stewardship.
  2. Through its Circle of Care program, Rainbow Light is helping fund the 5 Gyres, http://5gyres.org/, a non-profit with a mission to end plastic pollution.
  3. Rainbow Light nears its fifth year of using EcoGuard 100 percent upcycled packaging technology that now keeps approximately 10 million plastic bottles from entering the waste-stream every year.
  4. Rainbow Light is a top sponsor of the Beneath the Waves Film Festival in Santa Cruz, http://www.beneaththewavesfilmfest.org/, bringing together global film makers to help build awareness for marine conservation.
  5. Rainbow Light nears the move-in date to its new corporate headquarters, the anchor building in the Delaware Addition, a LEED (leadership in energy and environmental design) neighborhood pilot project certified by the United States Green Building Council. The Santa Cruz Delaware Addition has helped set the new international standard for sustainable communities.

A World Free of Plastic Pollution
Rainbow Light commissioned the industry's first environmental impact study to establish best practices for reducing its packaging footprint almost 25 years ago. By repurposing existing plastic, Rainbow Light learned it could reduce carbon emissions seven-fold over other alternatives. The study ultimately led to the development of EcoGuard bottles, which are made from 100-percent post-consumer recycled and infinitely recyclable plastic. With this technology, Rainbow Light now keeps approximately 10 million bottles from entering the waste-stream every year. 

"From the early days at Rainbow Light, we've always known that promoting health in people would go hand-in-hand with promoting the health of the planet," said Linda Kahler, president and CEO of Rainbow Light. "We believe corporate social responsibility is both an honor and obligation of business leadership and with a solutions focus we can address some of the most critical problems of our day. EcoGuard plastic upcycling, and sponsoring 5 Gyres research are two prime examples."

Rainbow Light's Circle of Care - Supporting Healthy Oceans
This year Rainbow Light became a supporter of 5 Gyres, an organization with the mission to end plastic pollution.  June of this year, the 5 Gyres crew will set sail on a research expedition to explore pollution in the Northeastern Atlantic Gyre, as well as the Viking Gyre, areas of the Atlantic that have yet to be studied.

"There is no one solution to plastic pollution," says Anna Cummins, co-founder of 5 Gyres. "One step we can take is to employ the cradle-to-cradle philosophy to improve recovery and reuse of plastic. This means that a product is designed with an afterlife, a plan for recovery, or ease of dismantling and recycling."

5 Sad Facts about Plastic

  1. Americans throw away over 2.5 million plastic bottles, every hour, that's 35 billion plastic bottles a year, or enough to circle the Earth four times.
  2. Much of the plastic we don't reclaim ends up as trash that flows into our oceans through storm drains and watersheds.
  3. Over 100,000 marine mammals, one million seabirds and countless fish die each year from eating or becoming entangled in plastic.
  4. Ninety percent of ocean debris is plastic.
  5. Only about 25 percent of the plastic produced in the U.S. is recycled.

5 Happy Facts about Plastic

  1. If we recycled the other 75 percent of the wasted plastic, we could save one billion gallons of oil a year—and plastic is virtually infinitely recyclable.
  2. By converting to EcoGuard plastic bottles, Rainbow Light has reduced its carbon footprint by 92 percent.
  3. Recycling plastic generally takes 88 percent less energy than making plastic from raw materials.
  4. By creating a demand for recycled plastics, companies like Rainbow Light can turn plastic waste into a useful commodity.
  5. Everyone has it in their power to be part of the solution.

5 Ways to Make a Difference: Amended from 5gyres.org

  1. Bring our own water bottle, mug, utensils and reusable bag. (underwater, plastic bags look like jellyfish to whales and other sea life that feed on jellyfish).
  2. Say 'No Plastic Straw Please" when we dine out.
  3. Buy what's in the least amount of plastic packaging.
  4. Pick up five pieces of plastic pollution if we see litter when we're out.
  5. Help our family, friends and co-workers understand that when we work together little things make a big difference.

To learn more, visit 5gyres.org, and join Rainbow Light at the Beneath the Waves Film Festival in celebration of World Ocean's Day. Admission to the festival is free and takes place on June 7 from 11:00 a.m. to 5:00 p.m. at the Monterey Bay National Marine Sanctuary Exploration Center in Santa Cruz, located at 35 Pacific Avenue across from the Municipal Wharf.

About Rainbow Light®
Rainbow Light is the number-one most trusted natural vitamin brand. All Rainbow Light formulations are research-backed to deliver optimal health benefits with a blend of superfood concentrates, organic spirulina and herbal extracts. Plant enzymes, probiotics and botanicals are added to enhance digestion and nutrient absorption for the Rainbow Light difference, a difference you can feel. To learn more about Rainbow Light's wellness formulas and the Circle of Care, CSR program visit: www.rainbowlight.com and facebook.com/RainbowLightNS.

CONTACT:
Stephanie Proos
Formula
(619) 234-0345
[email protected]

Sharon Dressen
Rainbow Light
(330) 472-3768
[email protected]

Rainbow Light logo.

Photo - http://photos.prnewswire.com/prnh/20140306/LA78887LOGO

SOURCE Rainbow Light Nutritional Systems

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so they don't have to be replaced and are instantly converted to become smart, connected devices.
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device access to health records while reducing operating costs and complying with government regulations.
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing these ideas and some early experiments performed in the Kurento open source software community in areas ...
The 3rd International WebRTC Summit, to be held Nov. 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 15th International Cloud Expo, 6th International Big Data Expo, 3rd International DevOps Summit and 2nd Internet of @ThingsExpo. WebRTC (Web-based Real-Time Communication) is an open source project supported by Google, Mozilla and Opera that aims to enable bro...
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on demos and comprehensive walkthroughs.
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and analyzed? As an area of investment, how might a retail company move towards an innovation methodolo...
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.
Contrary to mainstream media attention, the multiple possibilities of how consumer IoT will transform our everyday lives aren’t the only angle of this headline-gaining trend. There’s a huge opportunity for “industrial IoT” and “Smart Cities” to impact the world in the same capacity – especially during critical situations. For example, a community water dam that needs to release water can leverage embedded critical communications logic to alert the appropriate individuals, on the right device, as soon as they are needed to take action.
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevOps to advance innovation and increase agility. Specializing in designing, imple...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes about through a Communications Platform as a Service which allows for messaging, screen sharing, video...
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface