Welcome!

Agile Computing Authors: Elizabeth White, Liz McMillan, Stackify Blog, ManageEngine IT Matters, Carmen Gonzalez

News Feed Item

Rainbow Light Nutritional Systems Partners with 5 Gyres to Research Plastic Pollution in the Northeastern Atlantic

Sponsorship Aligns with Rainbow Light's Fifth Year of Using EcoGuard 100 Percent Upcycled Packaging Technology for Best Practices in Sustainability

SANTA CRUZ, Calif., April 22, 2014 /PRNewswire/ -- Rainbow Light Nutritional Systems, the number-one most trusted natural vitamin brand, extends its commitment to corporate social responsibility (CSR) that began with the introduction of the first natural, food-based vitamins more than 30 years ago. In honor of Earth Day, today Rainbow Light highlighted five milestones toward its long-term mission to promote personal and planetary health:

  1. Rainbow Light has welcomed key natural trade partners into its Circle of Care, CSR program. The partnerships will be instrumental in helping fight global under-nutrition, and promote best practices in environmental stewardship.
  2. Through its Circle of Care program, Rainbow Light is helping fund the 5 Gyres, http://5gyres.org/, a non-profit with a mission to end plastic pollution.
  3. Rainbow Light nears its fifth year of using EcoGuard 100 percent upcycled packaging technology that now keeps approximately 10 million plastic bottles from entering the waste-stream every year.
  4. Rainbow Light is a top sponsor of the Beneath the Waves Film Festival in Santa Cruz, http://www.beneaththewavesfilmfest.org/, bringing together global film makers to help build awareness for marine conservation.
  5. Rainbow Light nears the move-in date to its new corporate headquarters, the anchor building in the Delaware Addition, a LEED (leadership in energy and environmental design) neighborhood pilot project certified by the United States Green Building Council. The Santa Cruz Delaware Addition has helped set the new international standard for sustainable communities.

A World Free of Plastic Pollution
Rainbow Light commissioned the industry's first environmental impact study to establish best practices for reducing its packaging footprint almost 25 years ago. By repurposing existing plastic, Rainbow Light learned it could reduce carbon emissions seven-fold over other alternatives. The study ultimately led to the development of EcoGuard bottles, which are made from 100-percent post-consumer recycled and infinitely recyclable plastic. With this technology, Rainbow Light now keeps approximately 10 million bottles from entering the waste-stream every year. 

"From the early days at Rainbow Light, we've always known that promoting health in people would go hand-in-hand with promoting the health of the planet," said Linda Kahler, president and CEO of Rainbow Light. "We believe corporate social responsibility is both an honor and obligation of business leadership and with a solutions focus we can address some of the most critical problems of our day. EcoGuard plastic upcycling, and sponsoring 5 Gyres research are two prime examples."

Rainbow Light's Circle of Care - Supporting Healthy Oceans
This year Rainbow Light became a supporter of 5 Gyres, an organization with the mission to end plastic pollution.  June of this year, the 5 Gyres crew will set sail on a research expedition to explore pollution in the Northeastern Atlantic Gyre, as well as the Viking Gyre, areas of the Atlantic that have yet to be studied.

"There is no one solution to plastic pollution," says Anna Cummins, co-founder of 5 Gyres. "One step we can take is to employ the cradle-to-cradle philosophy to improve recovery and reuse of plastic. This means that a product is designed with an afterlife, a plan for recovery, or ease of dismantling and recycling."

5 Sad Facts about Plastic

  1. Americans throw away over 2.5 million plastic bottles, every hour, that's 35 billion plastic bottles a year, or enough to circle the Earth four times.
  2. Much of the plastic we don't reclaim ends up as trash that flows into our oceans through storm drains and watersheds.
  3. Over 100,000 marine mammals, one million seabirds and countless fish die each year from eating or becoming entangled in plastic.
  4. Ninety percent of ocean debris is plastic.
  5. Only about 25 percent of the plastic produced in the U.S. is recycled.

5 Happy Facts about Plastic

  1. If we recycled the other 75 percent of the wasted plastic, we could save one billion gallons of oil a year—and plastic is virtually infinitely recyclable.
  2. By converting to EcoGuard plastic bottles, Rainbow Light has reduced its carbon footprint by 92 percent.
  3. Recycling plastic generally takes 88 percent less energy than making plastic from raw materials.
  4. By creating a demand for recycled plastics, companies like Rainbow Light can turn plastic waste into a useful commodity.
  5. Everyone has it in their power to be part of the solution.

5 Ways to Make a Difference: Amended from 5gyres.org

  1. Bring our own water bottle, mug, utensils and reusable bag. (underwater, plastic bags look like jellyfish to whales and other sea life that feed on jellyfish).
  2. Say 'No Plastic Straw Please" when we dine out.
  3. Buy what's in the least amount of plastic packaging.
  4. Pick up five pieces of plastic pollution if we see litter when we're out.
  5. Help our family, friends and co-workers understand that when we work together little things make a big difference.

To learn more, visit 5gyres.org, and join Rainbow Light at the Beneath the Waves Film Festival in celebration of World Ocean's Day. Admission to the festival is free and takes place on June 7 from 11:00 a.m. to 5:00 p.m. at the Monterey Bay National Marine Sanctuary Exploration Center in Santa Cruz, located at 35 Pacific Avenue across from the Municipal Wharf.

About Rainbow Light®
Rainbow Light is the number-one most trusted natural vitamin brand. All Rainbow Light formulations are research-backed to deliver optimal health benefits with a blend of superfood concentrates, organic spirulina and herbal extracts. Plant enzymes, probiotics and botanicals are added to enhance digestion and nutrient absorption for the Rainbow Light difference, a difference you can feel. To learn more about Rainbow Light's wellness formulas and the Circle of Care, CSR program visit: www.rainbowlight.com and facebook.com/RainbowLightNS.

CONTACT:
Stephanie Proos
Formula
(619) 234-0345
[email protected]

Sharon Dressen
Rainbow Light
(330) 472-3768
[email protected]

Rainbow Light logo.

Photo - http://photos.prnewswire.com/prnh/20140306/LA78887LOGO

SOURCE Rainbow Light Nutritional Systems

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
SYS-CON Events announced today that Hitachi Data Systems, a wholly owned subsidiary of Hitachi LTD., will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City. Hitachi Data Systems (HDS) will be featuring the Hitachi Content Platform (HCP) portfolio. This is the industry’s only offering that allows organizations to bring together object storage, file sync and share, cloud storage gateways, and sophisticated search and...
The 21st International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
Adopting the right Digital Transformation strategy for your enterprise is crucial to keep up with rapid growth, customers' demands, and technological disruptions while remaining ahead of your market competition. Digital Transformation is no longer an option, it’s a requirement. Are you ready for tomorrow’s challenges? In his session at 20th Cloud Expo, William Morrish, VP of Commercial Operations at Interoute, will discuss these key takeaways.
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo Silicon Valley Call for Papers is now open.
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus intern...
Existing Big Data solutions are mainly focused on the discovery and analysis of data. The solutions are scalable and highly available but tedious when swapping in and swapping out occurs in disarray and thrashing takes place. The resolution for thrashing through machine learning algorithms and support nomenclature is through simple techniques. Organizations that have been collecting large customer data are increasingly seeing the need to use the data for swapping in and out and thrashing occurs ...
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs oft...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
SYS-CON Events announced today that Interoute has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Interoute is the owner operator of Europe's largest network and a global cloud services platform, which encompasses over 70,000 km of lit fiber, 15 data centers, 17 virtual data centers and 33 colocation centers, with connections to 195 additional partner data centers. Our full-service Unifie...
Everywhere we turn in our industry we can find strong opinions about the direction, type and nature of cloud’s impact on computing and business. Another word that is used in every context in our industry is “hybrid.” In his session at 20th Cloud Expo, Alvaro Gonzalez, Director of Technical, Partner and Field Marketing at Peak 10, will use a combination of a few conceptual props and some research recently commissioned by Peak 10 to offer a real-world consideration of how the various categories of...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
SYS-CON Events announced today that Carbonite will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Carbonite protects your entire IT footprint with the right level of protection for each workload, ensuring lower costs and dependable solutions with DoubleTake and Evault.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA