|By Kevin Benedict||
|April 25, 2014 09:00 AM EDT||
VisionMobile recently published one of the best reports on apps for vehicles that I have read. It is frustrating with how difficult it is to actually get an app approved for use in a car. Here are some of the unique challenges:
- Safety first considerations (like driver distraction)
- Long sales and car vendor app approval process
- Car vendor led UX and ideation processes
- Low risk strategies for selecting apps
- Deal negotiation skills requirement
- Massive market fragmentation
The analogy VisionMobile offers is one that I remember vividly myself. That of running a small mobile games company (back before the days of iOS and Android App Stores around ) and trying to get a deal with a telecommunications operator in order to convince them to distribute your app on their private App Store. Often games and applications were embedded into the mobile devices and so you also had the option of trying to get a deal with a mobile phone company (which was equally as hard).
With the lack of portability of Java ME, mobile device fragmentation and not having the right business skills to win a decent contract meant that the mobile app market was on its last legs before Apple saved the day with the App Store. This is sadly an analogous state of affairs with apps today designed for the automotive industry.
There are five ways to develop Apps for vehicels:
- Run Apps in the In-Vehicle entertainment systems (Blackberry QNX CAR, Windows Embedded Automotive, Linux Genivi and Android)
- Use a link to a smartphone (Airbiquity, OpenCar, CloudCar, SmartDeviceLink / AppLink, MirrorLink, Apple CarPlay, Google Open Automotive Alliance and Windows in the Car)
- Remote access to the vehicle through an API (OnStar, General Motors API, Ford Remote API, Airbiquity, reverse engineering of vehicle protocols)
- Access to data through the On Board Diagnostics port called OBD-II (Dash Labs, Mojio, Carvoyant and MetroMile)
- New and emerging initiatives (W3C Automotive and Web Platform Business Group and OpenXC)
Apple, Google and Microsoft are all making a strong play for a link between the vehicle and their smartphones (#2 above), and effectively using the car as a third party accessory. This actually has the strong benefit that you can upgrade both the hardware and the software easily. It also makes testing easier because you can test on mobile hardware using stubs for the in-vehicle APIs, as opposed to requiring test hardware for the In-Vehicle entertainment systems.
If we look at the Insurance sector then we can see that remote access through an API or access through OBD-II is going to get better diagnostics for initiatives like pay-as-you-drive insurance (MetroMile). The W3C have a new HTML5 for Automotive initiative (http://www.w3.org/community/autowebplatform/) which doesn't seem to have produced a specification yet. OpenXC is a hardware module which gives access to vehicle data much like OBD-II but it also offers pluggable open hardware modules.
I also wanted to mention Carvoyant (http://www.carvoyant.com/) which reads data from OBD-II using a Bluetooth dongle and then sends it to a smartphone which in turns sends it to their Backend-as-a-Service.
"Carvoyant is a middleware platform providing development tools enabling connected car applications to become a reality for all the cars on the road today. In plain speak, that means we provide the back end tools helping developers and businesses alike to take advantage of the opportunities a connected car promises to deliver. Carvoyant services developers creating connected car applications (i.e. apps enhancing how cars interact with the world around us via an internet connection). Additionally, our platform serves businesses using the connected car to better communicate their offers to their customers. As a Backend-as-a-Service platform Carvoyant breaks down the data silos inherent in the auto industry. Our system collects data from all makes and models of vehicles built since 1996 across a wide variety of hardware devices and sources. This data is normalized and provided to our customers via our API. Today developers are utilizing this data to create the most robust array of apps and services for the connected car. "
There are five main routes to markets for vehicle apps:
- Pre-installation into a vehicle
- Through the vehicle manufacturer's App Store
- Write an app that runs on a smartphone and integrates with a vehicle through their private SDK
- Write an app that uses OBD-II and requires users to purchase an OBD-II Bluetooth dongle and distribute via a standard App Store
- Write an app that uses OBD-II and piggy-backs on top of an over-the-top platform like Dash or Carvoyant
The first two options require a deal with a vehicle manufacturer. The third option requires a deal with a vehicle manufacturer if you intend to use their private APIs. Only the fourth and fifth options enable you to avoid explicit approval from a vehicle manufacturer but that also means you won't get access to their marketing resources.
I like the idea of using an OBD-II dongle in the vehicle to talk with the smartphone. This in turn talks to a cloud service. If Carvoyant / Dash start to see great success with this over-the-top model then hopefully they can grow the ecosystem.
If the dark age before the Apple and Android App Stores have taught us anything it is that developers are the key to success and history does have a habit of repeating itself.
Senior Analyst, Digital Transformation, EBA, Center for the Future of WorkCognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Browse the Mobile Solution Directory
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context wi...
Jun. 30, 2015 04:21 PM EDT Reads: 369
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world and it starts with business models and monetization strategies.
Jun. 30, 2015 02:15 PM EDT Reads: 2,117
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at the same time reduce Time to Market (TTM) by using plug and play capabilities offered by a robust IoT ...
Jun. 30, 2015 01:45 PM EDT Reads: 1,834
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
Jun. 30, 2015 01:45 PM EDT Reads: 1,952
To many people, IoT is a buzzword whose value is not understood. Many people think IoT is all about wearables and home automation. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed some incredible game-changing use cases and how they are transforming industries like agriculture, manufacturing, health care, and smart cities. He will discuss cool technologies like smart dust, robotics, smart labels, and much more. Prepare to be blown away with a glimpse of the future.
Jun. 30, 2015 10:20 AM EDT Reads: 506
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of profound change in the industry.
Jun. 30, 2015 09:45 AM EDT Reads: 854
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust IT industrialization – allowing customers to provide amazing user experiences with optimized IT per...
Jun. 29, 2015 12:15 PM EDT Reads: 2,617
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.
Jun. 29, 2015 11:00 AM EDT Reads: 2,150
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will addresses this very serious issue of profound change in the industry.
Jun. 29, 2015 09:45 AM EDT Reads: 2,491
Business as usual for IT is evolving into a "Make or Buy" decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud business applications and services across multiple cloud delivery models.
Jun. 28, 2015 11:00 AM EDT Reads: 2,194
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Jun. 27, 2015 10:00 AM EDT Reads: 2,219
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fillin...
Jun. 26, 2015 12:00 PM EDT Reads: 2,208
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, d...
Jun. 26, 2015 10:00 AM EDT Reads: 2,067
Converging digital disruptions is creating a major sea change - Cisco calls this the Internet of Everything (IoE). IoE is the network connection of People, Process, Data and Things, fueled by Cloud, Mobile, Social, Analytics and Security, and it represents a $19Trillion value-at-stake over the next 10 years. In her keynote at @ThingsExpo, Manjula Talreja, VP of Cisco Consulting Services, discussed IoE and the enormous opportunities it provides to public and private firms alike. She will share what businesses must do to thrive in the IoE economy, citing examples from several industry sectors.
Jun. 25, 2015 02:00 PM EDT Reads: 2,007
In his keynote at 16th Cloud Expo, Rodney Rogers, CEO of Virtustream, discussed the evolution of the company from inception to its recent acquisition by EMC – including personal insights, lessons learned (and some WTF moments) along the way. Learn how Virtustream’s unique approach of combining the economics and elasticity of the consumer cloud model with proper performance, application automation and security into a platform became a breakout success with enterprise customers and a natural fit for the EMC Federation.
Jun. 25, 2015 01:30 PM EDT Reads: 2,153
SYS-CON Events announced today that the "Second Containers & Microservices Conference" will take place November 3-5, 2015, at the Santa Clara Convention Center, Santa Clara, CA, and the “Third Containers & Microservices Conference” will take place June 7-9, 2016, at Javits Center in New York City. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
Jun. 22, 2015 02:15 PM EDT Reads: 2,769
SYS-CON Events announced today that the "First Containers & Microservices Conference" will take place June 9-11, 2015, at the Javits Center in New York City. The “Second Containers & Microservices Conference” will take place November 3-5, 2015, at Santa Clara Convention Center, Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
Jun. 20, 2015 12:00 PM EDT Reads: 3,863
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
Jun. 15, 2015 08:45 PM EDT Reads: 4,094
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
Jun. 15, 2015 07:15 PM EDT Reads: 3,890
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
Jun. 15, 2015 10:15 AM EDT Reads: 5,968