Welcome!

Agile Computing Authors: Liz McMillan, Angsuman Dutta, Yeshim Deniz, Harry Trott, Mehdi Daoudi

News Feed Item

LocalVox Launches First-Ever Retail 150 Annual Local Marketing Report Card

Research Reveals that Major Retailers Lag Behind on Local Search, Mobile, Social Media and Content Marketing Efforts, Leaving Billions in Revenue off the Table

NEW YORK, April 17, 2014 /PRNewswire/ -- When it comes to using local marketing to attract and retain customers and beat out the competition, many of the top 150 U.S. retailers are falling behind on local search, mobile, social media and content marketing efforts, according to a new report launched by LocalVox, an integrated local, social and mobile marketing platform that helps to drive online customers into brick-and-mortar stores.

This indicates that companies either don't understand local marketing or are choosing not to invest in it, even though the magnitude of online interaction creates a mandate for retailers to invest in local Internet marketing. The industry is growing 13.8 percent year-over-year, from $26.5 billion in 2013 to over $44.5 billion in 2017, and half of in-store sales are influenced online, according to Forrester.

On average, businesses earned a failing grade of 3.58 out of 10 for comprehensive local marketing efforts: only 11 of the companies scored above a 5, and 12 companies scored less than a 2. Despite the fact that no company is engaging with local marketing correctly, a handful of them are at least starting to make an effort.

 

Top 10 Brands for Local Marketing

1.     Whole Foods Market

2.     Walmart

3.     Verizon Wireless

4.     Best Buy

5.     Michaels Stores

6.     Brinker International

7.     Hy-Vee

8.     Barnes and Noble

9.     Sears Holdings

10.  Gap

Bottom 10 Brands for Local Marketing

1.     Bodega Latina

2.     Alimentation Couche-Tard

3.     Stater Bros Holding

4.     Good Neighborhood Pharmacy

5.     Aldi

6.     QuikTrip

7.     SUPERVALU

8.     Ahold USA / Royal Ahold

9.     Zales

10.  Save Mart

 

When it comes to SEO (grade: 4.95), a third of retailers are beginning to focus on optimizing for local search but are still missing the key criteria to win terms. Google Place page optimization and data cleansing is the first step, and over half of the retailers haven't even started with these basics.

 

Top 10 Brands for Local SEO

1.     Verizon Wireless

2.     Kohl's

3.     Best Buy

4.     Bloomin' Brands

5.     Nieman Marcus

6.     PetSmart

7.     Belk

8.     Rite Aid

9.     Staples

10.  Apple Stores

Bottom 10 Brands for Local SEO

1.     Dell

2.     Alimentation Couche-Tard

3.     McDonald's

4.     A&P

5.     Aldi

6.     Wakefern / ShopRite

7.     Save Mart

8.     DineEquity

9.     Bi-Lo

10.  J.C. Penney

 

Also, while most retailers chose to actively invest in local mobile marketing (grade: 6.20), 20 percent of them have ignored it completely: 16 percent of retailers scored between a 0 and 1 in the mobile category, but brands that actually invested in mobile efforts scored high marks, with 78 percent earning above a 5.

 

Top 10 Brands for Local Mobile Mktg.

1.     Verizon Wireless

2.     Dick's Sporting Goods

3.     A&P

4.     7-Eleven

5.     Buckle

6.     The Fresh Market

7.     Helzberg's Diamond Shops

8.     Michaels Stores

9.     Costco

10.  Pier 1 Imports

Bottom 10 Brands for Local Mobile Mktg.

1.     Michael Kors

2.     Sally Beauty Holdings

3.     PetSmart

4.     SUPERVALU

5.     Kroger

6.     Dunkin Brands

7.     Zales

8.     Dell

9.     Foot Locker

10.  Nieman Marcus

 

Retailers are continuing to struggle with local marketing fragmentation, especially when it comes to social media (grade: 0.28). National retailers have adopted social media at the brand level but are failing across the board on enabling and responding to local social media channels, such as review sites and Facebook location pages. As a result, the local social gap continues to be a challenge for many businesses.

 

Top 10 Brands for Local Social Media

1.     Whole Foods Market

2.     Hy-Vee

3.     Barnes and Noble

4.     Dell

5.     Walmart

6.     Brinker International

7.     Gap

8.     Chick-fil-A

9.     Nordstrom

10.  Lululemon Athletica

Bottom 10 Brands for Local Social Media

125 brands tied with 0 points

Content marketing (grade: 2.69), however, continues to struggle to scale: creating content on a local level limits scale without the aid of local technology platforms or regional- or store-level enablement programs. With limited resources, marketers are more focused on scaling less-effective cost-per-click advertising.

 

Top 10 Brands for Local Content Mktg.

1.     Whole Foods Market

2.     American Eagle Outfitters

3.     Walmart

4.     Best Buy

5.     Sears Holdings

6.     Macy's

7.     Michaels Stores

8.     Brinker International

9.     Sally Beauty Holdings

10.  Ethan Allen Interiors

Bottom 10 Brands for Local Content Mktg.

1.     Bodega Latina

2.     Good Neighborhood Pharmacy

3.     QuikTrip

4.     Winco Foods

5.     Sports Authority

6.     L Brands (formerly Limited)

7.     Stein Mart

8.     Zales

9.     Dick's Sporting Goods

10.  Pier 1 Imports

 

"Given that national brands that integrate local marketing processes are expected to increase revenues 10 to 15 percent by 2015, according to Gartner, it's astonishing that so many major retailers are leaving a billion-dollar opportunity off the table for their businesses," said Trevor Sumner, founder and president of LocalVox. "And with 91 percent of retail still local, companies have an obligation to influence consumer purchase behavior in-store by driving online messaging. This is imperative to not only achieve success but also to simply survive in today's economic climate."

For more information on the LocalVox platform and to learn more about its agency partners, click here.

About LocalVox
LocalVox is an online marketing platform solution that allows businesses to easily and efficiently manage and publish native content to every local digital touch point. LocalVox is based in New York City with offices in Boston and Charlotte, and has been named the third hottest startup in NYC by Business Insider and the best high tech tool for new business entrepreneurs by Good Day New York. Check out the LocalVox blog, Facebook and Twitter for more news and insight.

Media Contacts:
Anne Donohoe / Caitlin Kasunich
[email protected] / [email protected]  
732-620-0033 / 212-896-1241

 

SOURCE LocalVox

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, shared examples from a wide range of industries – including en...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. Jack Norris reviews best practices to show how companies develop, deploy, and dynamically update these applications and how this data-first...
Intelligent Automation is now one of the key business imperatives for CIOs and CISOs impacting all areas of business today. In his session at 21st Cloud Expo, Brian Boeggeman, VP Alliances & Partnerships at Ayehu, will talk about how business value is created and delivered through intelligent automation to today’s enterprises. The open ecosystem platform approach toward Intelligent Automation that Ayehu delivers to the market is core to enabling the creation of the self-driving enterprise.
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Consumers increasingly expect their electronic "things" to be connected to smart phones, tablets and the Internet. When that thing happens to be a medical device, the risks and benefits of connectivity must be carefully weighed. Once the decision is made that connecting the device is beneficial, medical device manufacturers must design their products to maintain patient safety and prevent compromised personal health information in the face of cybersecurity threats. In his session at @ThingsExpo...
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
Because IoT devices are deployed in mission-critical environments more than ever before, it’s increasingly imperative they be truly smart. IoT sensors simply stockpiling data isn’t useful. IoT must be artificially and naturally intelligent in order to provide more value In his session at @ThingsExpo, John Crupi, Vice President and Engineering System Architect at Greenwave Systems, will discuss how IoT artificial intelligence (AI) can be carried out via edge analytics and machine learning techn...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
In the enterprise today, connected IoT devices are everywhere – both inside and outside corporate environments. The need to identify, manage, control and secure a quickly growing web of connections and outside devices is making the already challenging task of security even more important, and onerous. In his session at @ThingsExpo, Rich Boyer, CISO and Chief Architect for Security at NTT i3, discussed new ways of thinking and the approaches needed to address the emerging challenges of security i...
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, discussed the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insights from the vast t...
Recently, IoT seems emerging as a solution vehicle for data analytics on real-world scenarios from setting a room temperature setting to predicting a component failure of an aircraft. Compared with developing an application or deploying a cloud service, is an IoT solution unique? If so, how? How does a typical IoT solution architecture consist? And what are the essential components and how are they relevant to each other? How does the security play out? What are the best practices in formulating...
In his session at @ThingsExpo, Arvind Radhakrishnen discussed how IoT offers new business models in banking and financial services organizations with the capability to revolutionize products, payments, channels, business processes and asset management built on strong architectural foundation. The following topics were covered: How IoT stands to impact various business parameters including customer experience, cost and risk management within BFS organizations.
SYS-CON Events announced today that Elastifile will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Elastifile Cloud File System (ECFS) is software-defined data infrastructure designed for seamless and efficient management of dynamic workloads across heterogeneous environments. Elastifile provides the architecture needed to optimize your hybrid cloud environment, by facilitating efficient...