|By Tim Hinds||
|April 21, 2014 09:25 AM EDT||
Poorly performing websites, like Twitter's recent fiasco with Ellen's selfie, are a constant source of irritation for users. At first you think it's your computer, or maybe someone on your block is downloading the entire "Game of Thrones" series. But, when nothing changes after refreshing the page once or twice, you give up, mutter under your breath, and move on.
Whatever the reason for a website crashing or slowing down, it's bad for business and for your online reputation. According to a survey conducted by Consumer Affairs, a dissatisfied customer will tell between 9-15 people about their experience. And, if your website can't load fast enough (in 400 milliseconds), then most of your customers will search for another website.
Understanding how your website performs under pressure is extremely important for any company. But, it can be daunting trying to figure out what website performance indicators you should monitor.
We have compiled a list of the top seven website performance indicators we believe to be important. Make sure to track each of these to guarantee a great customer experience.
Top Seven Website Performance Indicators
Monitoring the availability of your website is without a doubt the single most important part of website monitoring. Ideally, you should constantly check the uptime of your key pages from different locations around the world. Measure how many minutes your site is down over a period of two weeks or a month, and then express that as a percentage.
2. Initial Page Speed
Consumers' behavior and tolerance thresholds have changed. Now, people who browse a website expect it to load in a blink of an eye. If it doesn't load quickly, they will leave and turn to a competitor's site. You can check your website's speed using Ping requests (measuring the time it takes from your location until the website starts loading) and loading time measurements, for example, measuring the time it takes to download the source code of a web page. Note that this measurement reflects the time it takes for the raw page to load, but that isn't the complete user experience. For that, you must measure...
3. Full Page Load Time including images, videos, etc.
This performance indicator is usually called End User Experience testing. It's the amount of time it takes for all the images, videos, dynamically-loaded (AJAX) content, and everything else seen by the user to pop up on the their screen. This is different than the time it takes for the raw file to download to the device it's going to display on (as indicated above).
Both full page load time and page speed are important to measure because you can employ different strategies to optimize for both of them. Images, videos, and other static content can be cached on separate, dedicated systems or content delivery networks (CDNs), while dynamic content might need dedicated servers and fast databases. Knowing how your website behaves as it scales will help you put the right infrastructure in place.
4. Geographic Performance
If you are a globally active company or if you have consumers from different parts of the world, understanding your geographical performance - which is your website's speed and availability in different locations - is extremely important. Your ultimate goal is to make sure your website is easily accessible to all visitors regardless of their location to give them an excellent customer experience.
Many companies ignore this factor, only testing performance in familiar geographies. At a minimum, use your website analytics as a guide to put testing in place that shadows the locations from which your visitors are accessing your site.
5. Website Load Tolerance
Do you know how many visitors it takes to considerably slow down your website? It's an important indicator to understand because if you are running aggressive marketing campaigns or are picked up by the press you might be in a situation where your website is flooded with visitors in a matter of minutes.
Regularly run stress tests and compare the results to your visitor numbers at peak times. Once you understand how much load your website can handle then you can adjust your infrastructure to meet the demand. Look for those "tipping points" so you won't be caught by surprised when traffic spikes.
6. Web Server CPU Load
CPU usage is a common culprit in website failures. Too much processing bogs down absolutely everything on the server without much indication as to where the problem lies. You can prevent web server failures by monitoring CPU usage regularly. If you cannot install monitoring software on your web servers due to hosting arrangements or other constraints, consider running a script that publishes the values from available disk space and CPU load to a very simple html page.
7. Website Database Performance
Your database can be one of the most problematic parts of your website. A poorly optimized query, for example, can be the difference between a zippy site and an unusable one. It's important to monitor your database logs closely. Create alerts if the results contain certain error messages, or deliver results outside of expected norms. Use the built-in capabilities of the database to see which queries are taking the most time, and identify ways to optimize those through indices and other techniques. Most importantly, monitor the overall performance of the database to make sure it's not a bottleneck.
No Downtime = Happy Customers
If you can monitor all seven of these metrics, you should have a good idea of how your website performs and what needs to change when it doesn't perform well. Minimizing website downtime will keep your customers happy. If you have any questions on these metrics or load testing let me know.
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining senso...
Oct. 21, 2016 07:15 PM EDT Reads: 201
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Oct. 21, 2016 07:15 PM EDT Reads: 1,601
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Oct. 21, 2016 07:00 PM EDT Reads: 8,916
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
Oct. 21, 2016 07:00 PM EDT Reads: 8,075
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, discussed how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technologi...
Oct. 21, 2016 06:45 PM EDT Reads: 2,809
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Oct. 21, 2016 06:15 PM EDT Reads: 2,994
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
Oct. 21, 2016 04:15 PM EDT Reads: 914
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Oct. 21, 2016 04:15 PM EDT Reads: 1,480
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and...
Oct. 21, 2016 03:54 PM EDT Reads: 255
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Oct. 21, 2016 03:15 PM EDT Reads: 285
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Oct. 21, 2016 03:00 PM EDT Reads: 11,154
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Oct. 21, 2016 03:00 PM EDT Reads: 4,359
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
Oct. 21, 2016 02:30 PM EDT Reads: 1,405
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, will discuss the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docke...
Oct. 21, 2016 02:15 PM EDT Reads: 2,201
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
Oct. 21, 2016 02:15 PM EDT Reads: 1,429
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Oct. 21, 2016 02:00 PM EDT Reads: 6,787
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
Oct. 21, 2016 02:00 PM EDT Reads: 645
SYS-CON Events announced today that Coalfire will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Coalfire is the trusted leader in cybersecurity risk management and compliance services. Coalfire integrates advisory and technical assessments and recommendations to the corporate directors, executives, boards, and IT organizations for global brands and organizations in the technology, cloud, health...
Oct. 21, 2016 01:45 PM EDT Reads: 1,464
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
Oct. 21, 2016 01:00 PM EDT Reads: 914
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
Oct. 21, 2016 01:00 PM EDT Reads: 934