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Cloud World Forum Explores the Hybrid Cloud Concept

London, 9 April 2014 - As enterprises around the world adapt to the increasing adoption and maturation of Cloud, the focus is now shifting to address strategy and infrastructure in order to realise its full potential and overcome any challenges. Cloud is an enabler, driving agility, efficiency, productivity and competitive edge for businesses, and these advantages, and the associated risks, will be explored at this year's sixth annual Cloud World Forum.

The event will throw a spotlight on the concept of hybrid Cloud environments and examine the implications of implementing the technology and how to take advantage of it. The integrated solution, utilising both public and private Cloud models, offers the scalability, flexibility and cost-effectiveness of public Clouds, and the security of private.

Intel, HP and Microsoft are among the industry's leading vendors sponsoring the event and highlighting interesting use cases for hybrid Cloud as part of the agenda.

Microsoft's UK CTO Cloud, Rob Fraser, will chair the agenda's Strategic Cloud track which will centre on Cloud models (public, private and hybrid), services, return on investment and sector specific Cloud. A host of Microsoft spokespeople will participate across the agenda, giving keynotes, presentations and taking part in panel discussions, including: John Shewchuk, Microsoft Technical Fellow; Anand Krishnan, General Manager, Microsoft; Mark Russinovich, Microsoft Technical Fellow, and many more.

Georgios Kipouros, Head of Production, Cloud World Series, said: "Although there are significant advantages to the Cloud, the reality is that businesses are having to manage increasingly complex environments. It is important to highlight this topic as part of the agenda because although the pros of Cloud certainly outweigh the cons, now is the time to explore the solutions that are available so that companies can smooth the way for future virtualised operations and infrastructures."

Jeannot Muller, VP, Head of Global Infrastructure Architecture, DHL, will also take part in the agenda, delivering a session about Deciphering Hybrid Cloud Concepts for Multinational Companies.

2014's event will see the leading Cloud vendors gather to showcase their latest solutions on the show floor, including: Microsoft, Salesforce, AWS, Google and many more. The Forum also features an exclusive C-level keynote Future Cloud theatre with CIOs and CTOs from leading end-users, such as: Coca Cola, UEFA, BBC, BMW, Marks & Spencer, UBS, CERN and Lufthansa.

The Cloud World Forum will take place on 17-18 June 2014, at the Olympia National Hall, London, UK. As EMEA's largest and most comprehensive Cloud event it boasts an impressive agenda, with more than 240 speakers participating from 74 countries.

For more information, to plan your visit, to view the full event programme, or to register for the event, please visit www.cloudwf.com or call +44 (0)207 017 5506. Alternatively, keep up to date with the event on Twitter @CloudWSeries or using #CloudWF.

ENDS

About Cloud World Forum
Cloud World Forum is EMEA's leading Cloud event with the industry's most comprehensive agenda of all things Cloud. Over 8000 delegates come from more than 70 countries around the world to meet the industry's leading solution providers. Now celebrating its sixth year, the show gathers the pivotal payers of the Cloud revolution and features 12 theatres led by Cloud end-users. More than 300 speakers from multinationals, SMEs, public sector organisations, online players, regulators, telcos and analysts are set to take the floor in engaging, thought-provoking keynotes, hands-on labs, brainstorming sessions and live demos over two days.

About Informa Telecoms & Media
Informa Telecoms and Media (www.informatandm.com) organises more than 120 global annual events, attended by more than 70,000 executives worldwide. With a focus on quality content, Informa Telecoms and Media deliver a key audience of decision-makers from the mobile, fixed, alternative, wholesale, MVNO, broadband and satellite operator communities. Informa Telecoms and Media is also the leading provider of business intelligence and strategic services to the global telecoms and media markets. Driven by constant first-hand contact with the industry, its 90 analysts and researchers produce a range of intelligence services including news and analytical products, in depth market reports and datasets focussed on technology, strategy and content.

For media information please contact Dana Hare at [email protected], Holly Tyrrell at [email protected] or Matthew Dunkling at [email protected]. Alternatively call on +44 1636 812152.

Source: RealWire

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