Agile Computing Authors: Liz McMillan, Yeshim Deniz, Elizabeth White, Carmen Gonzalez, JP Morgenthal

News Feed Item

CTV's ETALK Continues to Reign as the #1 Canadian Choice for Red Carpet and Awards Show Coverage

- Across all 13 major award events to date, ETALK's coverage out-performed ET CANADA with total viewers and key demos A18-49, A25-54, and F25-54 -

To tweet this release: http://bit.ly/PNUe3M

TORONTO, April 8, 2014 /CNW/ - Following Sunday night's 49TH ANNUAL ACADEMY OF COUNTRY MUSIC AWARDS and looking ahead to this weekend's MTV MOVIE AWARDS, the 2014 MUCHMUSIC VIDEO AWARDS, and more, ETALK continues to make history as the #1 Canadian entertainment brand and overwhelming Canadian choice for red carpet and post-awards show coverage. Across 13 major award shows and events this season, ETALK has consistently delivered more viewers than its Canadian competitor ET CANADA (Global) on every occasion, with total viewers and the key A18-49, A25-54, and F25-54 demos. From the EMMYs®, to THE OSCARS®, and the Canadian Screen Awards to THE JUNO AWARDS, BBM data confirms that for the 12th year in a row, ETALK remains the #1 Canadian daily entertainment show and is the destination viewers choose for post-awards show coverage.

** Media Note ** Download photos for ETALK at BellMediaPR.ca

"Without question, ETALK owns the red carpet at top tier events both here at home and around the world," said Morley Nirenberg, Director of Production/Executive Producer, ETALK. "For 12 seasons straight, ETALK continues to bring our loyal Canadian viewers an unparalleled post-awards show experience they have come to expect from the leading Canadian entertainment brand, and we are thankful for their continued support."

Below is a closer look at ETALK's awards season coverage to date (2013-2014):

  • ETALK kicked-off awards season coverage with THE 65TH PRIMETIME EMMY AWARDS® on Sept. 23, and garnered 38% more viewers than ET CANADA (661,000 vs. 480,000). ETALK also led ET CANADA by 63% in the key A25-54 demo (275,000 vs. 169,000).
  • After the AMERICAN MUSIC AWARDS were handed out, 39% more viewers tuned into ETALK (652,000) than ET CANADA (470,000) on Nov. 25. ETALK also led in the key A18-49 demo (+46%).
  • Following GOLDEN GLOBE nominations on Dec. 12, 85% more viewers tuned into ETALK over ET CANADA (661,000 vs. 358,000) for highlights.
  • ETALK is Canada's choice for coverage of the PEOPLE'S CHOICE AWARDS on Jan. 9, delivering 25% more viewers than ET CANADA (656,000 vs. 525,000). ETALK also led in all key demos including A18-34 (+14%), A18-49 (+24%), and A25-54 (+51%).
  • With its coveted second position on the red carpet and exclusive backstage lounge, ETALK provided exclusive coverage of THE 71st ANNUAL GOLDEN GLOBE® AWARDS on Jan. 13, garnering 55% more viewers than ET CANADA (831,000 vs. 537,000), and leading in the key A18-34 (+24%), A18-49 (+41%), and A25-54 (+40%) demos. ETALK also led in the female demos F18-34 (+92%), F18-49 (+68%), and F25-54 (+26%).
  • On OSCAR nomination day (Jan. 16), 31% more viewers tuned into ETALK over ET CANADA (553,000 vs. 421,000) for highlights. ETALK also led in the key A18-34 (+56%), A18-49 (+24%), and A25-54 (+45%) demos.
  • Viewers chose ETALK for their CRITICS' CHOICE AWARDS coverage, with 31% more viewers choosing ETALK over ET CANADA (562,000 vs. 429,000). ETALK also led in the key A18-34 (+79%), A18-49 (+31%), and A25-54 (+40%) demos; as well as the female F18-34 (+55%), F18-49 (+36%), and F25-54 (+54%) demos.
  • After the Screen Actors Guild Awards had been handed out, 15% more viewers turned to ETALK than ET CANADA on Jan. 20 (566,000 vs. 494,000).
  • Music's biggest night saw 857,000 Canadians choose ETALK for its post-GRAMMY AWARDS® coverage on Feb. 27, 43% more than ET CANADA (601,000) - up 5% from last year. ETALK also led in all key adult and female demos: A18-34 (+70%), A18-49 (+32%), and A25-54 (+48%); and F18-34 (+85%), F18-49 (+38%), and F25-54 (+35%).
  • Following Hollywood's biggest night, viewers chose ETALK (796,000) for its Canadian post-OSCAR® coverage March 3, 24% ahead of ET CANADA (644,000).
  • Following Canadian film and TV's biggest night, 20% more viewers tuned into ETALK (653,000) for its unparalleled wall-to-wall coverage of the CANADIAN SCREEN AWARDS on March 10, than the actual award show broadcast itself. ETALK's coverage was also 47% ahead of ET CANADA's (443,000). ETALK also led in all key adult and female demos: A18-34 (+17%), A18-49 (+24%), A25-54 (+28%), F18-34 (+18%), F18-49 (+32%), and F25-54 (+21%).
  • ETALK celebrated Canada's best in music with a post-JUNO AWARDS report on March 31 that garnered 34% more viewers than ET CANADA (576,000 vs. 430,000).
  • Last night (April 7), ETALK celebrated the best in Country music with its coverage of the ACADEMY OF COUNTRY MUSIC AWARDS, which garnered 38% more viewers than ET CANADA (597,000 vs. 433,000).

Awards season continues and the celebrating doesn't stop for ETALK, as the #1 Canadian entertainment team gets set to deliver wall-to-wall coverage of the 2014 MUCH MUSIC VIDEO AWARDS, Monday, June 16 at 7 p.m. ET on CTV and CTV GO.

ETALK airs weeknights at 7 p.m. ET on CTV and CTV GO. ETALK is also available on demand following the television broadcast on CTV.ca and the CTV GO app.

ETALK - @etalkCTV
Ben Mulroney - @BenMulroney
Tanya Kim - @Tanya_Kim
Danielle McGimsie - @MissDMcG
Lainey - @LaineyGossip
Traci Melchor - @stayfabulous
Devon Soltendieck - @DSoltendieck
Jessi Cruickshank - @JESSI



Hosted by Ben Mulroney and Tanya Kim, ETALK is the #1 most-watched entertainment newsmagazine in Canada. From the OSCARS® and the EMMYs® to the JUNO Awards, ETALK is front-and-centre, delivering up-to-the-minute news in film, television, music and more. Celebrating both home-grown talent and international stars, ETALK became Canada's first daily Canadian entertainment newsmagazine when it launched in 2002. ETALK airs weeknights at 7 p.m. ET on CTV and CTV GO, 7:30 p.m. ET on CTV Two and CTV GO, and at 6 p.m. ET on E! (check local listings).

About CTV
CTV is Canada's #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada's most-watched television network for the past 12 years in a row. CTV is a division of Bell Media, Canada's premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. More information about CTV can be found on the network's website at CTV.ca.

Source: BBM Canada, includes preliminary overnight audiences.
Audiences prior to August 31, 2009 based on BBM Nielsen Media Research Mark II meters.


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
SYS-CON Events announced today that Sheng Liang to Keynote at SYS-CON's 19th Cloud Expo, which will take place on November 1-3, 2016 at the Santa Clara Convention Center in Santa Clara, California.
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, will discuss the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docke...