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NextBee Publishes Research on the 4 Pillars of a Successful Customer Referral Program

FOLSOM, Calif., April 8, 2014 /PRNewswire-iReach/ -- California-based marketing giant NextBee published its research on the four pillars of successful Customer Referral Program following intensive referral marketing program development. NextBee offers diverse and effective customer-driving features which can accelerate business growth through customer acquisition and retention. NextBee's customer referral program aims at increasing referrals tremendously by empowering one and all associated with any business.

Photo - http://photos.prnewswire.com/prnh/20140408/MN00310

All of NextBee's programs extend from the powerful pillars of the PACE methodology. An approach that creates value for any business by offering an action-oriented perspective on how best to engage with customers during every interaction. In short, the methodology creates and increases value between businesses and their customers.

PACE- Personal. Adaptive. Controlled. Exciting.

A program that exhibits all these values gathers momentum quickly and creates long-term engagement. NextBee's Customer Referral Program establishes a personal connection with customers easily by making businesses vocal and communicative. The ability to interact with customers and respond to their needs develops loyal customers.

The program is structured to easily adapt to the changing needs of your customers. Focused attention on customer activity allows you to discover which incentives motivate your customers most effectively. Incentives and rewards can be adjusted to match customer preferences, which creates more customer engagement than before, at every stage. This leads businesses to realize their goals through adaptability in any given market.

Since every customer is different, NextBee offers businesses the freedom and ability to match rewards according to the length of customer association and their needs. You can easily credit points, provide sharable discount coupons, offer social badges and more - the possibility to mix and match rewards is almost endless.

Smart Controls offer complete control over the program dynamics, allowing businesses to regulate every aspect of the customer referral program with ease. Viral media embedded with tracking links for your customers and telephone sales tracking for your employees each offer detailed information on customer reach and sharability.

The flexibility to change rewards also generates specific responses from program users. The possibility of achieving desired results is enormous.

Empowering your referrers also opens up opportunities to trigger scalable activities. Referral program participants can capitalize on their network on each of their social media platform and track referrals on their own, while the business that runs the program can monitor referrals and regulate incentives.

The program stays exciting through promotional sweepstakes and contests, incentives and rewards that keep program users engaged and encourage more activity - just what a business needs for driving greater customer engagement. The scope of rewarding extends beyond physical objects and cash prizes. NextBee's Customer Referral Program users can be motivated through social badges and levels that serve to boost their social recognition. Dynamic program leaderboards motivate participants to keep up their social standing and gain more reward points. Activity can further be accelerated by creating milestones that encourage participants to not just be more active themselves, but to also engage their network.

NextBee's customer referral program is seamlessly integrated with the leading CRM systems - Salesforce, NetSuite and Microsoft Dynamics. The CRM integrated customer referral program allows easy tracking of customer activity. Businesses that are aware of their customers' needs stay ahead of their competition.

The customer referral program is built on the best of the breed technology platform:

Demonstrations of NextBee's customer advocacy program features are available. Visit NextBee for more information and to schedule a personalized demonstration.


NextBee is a cloud-based software provider focusing on lead acquisition and customer engagement programs. NextBee seeks to build an army of loyal customers who actively engage your brand with excitement and passion. We provide proven value and solutions that work. Resulting in not only customer engagement, but engagement that drives sales. NextBee promotes easy analysis of exactly which customers, rewards, and types of activities are most likely to determine success. Our efforts allow our partners to optimize spending and benefit from the maximum ROI. NextBee creates and rewards excellence, always.

Media Contact: Martin Verni, Next Bee Corporation, 1-800-547-1618, [email protected]

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SOURCE Next Bee Corporation

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