Click here to close now.


Agile Computing Authors: Tim Hinds, Pat Romanski, Brian Daleiden, Elizabeth White, Liz McMillan

News Feed Item

Thanks Canada! Sylvan Lake named Kraft Hockeyville 2014

$1 million in prizing awarded to 16 communities determined to keep local rinks alive

TORONTO, April 6, 2014 /CNW/ - Forty days of nominations, millions of votes and countless rallying cries for support in communities across the country has culminated in the announcement made by NHL Commissioner Gary Bettman that Sylvan Lake, Alberta is Kraft Hockeyville 2014. In a live spot last night on CBC's Hockey Night in Canada, representatives from Sylvan Lake cheered as they received the news that their local arena will benefit from $100,000 in upgrades, the opportunity to host an NHL® pre-season game between the Calgary Flames and the Phoenix Coyotes, and a visit from CBC. To mark its eighth season, Kraft Hockeyville came back bigger than ever, awarding a total of $1 million in prizing to 16 different hockey loving communities from coast-to-coast.

"Everyone at Kraft Canada sincerely congratulates Sylvan Lake on winning the title of Kraft Hockeyville 2014," said Jack Hewitt, Vice-President, Consumer Insights & Portfolio Marketing, Kraft Canada. "The passion Canada has, not only for its national sport, but for the communities across this great country is astounding. Sixteen amazing communities now have the funds to upgrade their local rinks - and that means there are 16 rinks that will continue to be the heart of their communities."

"The passion for hockey is passed from generation-to-generation, and the community rink plays an essential role in that special relationship," NHL Commissioner Bettman said. "Kraft Hockeyville is committed to keeping community rinks vibrant, ensuring the health of the game in communities large and small. The National Hockey League is thrilled to support and be a part of this wonderful program and we, too, celebrate the communities that make hockey strong."

"On behalf of CBC, congratulations to Sylvan Lake on being named Kraft Hockeyville 2014," said Jeffrey Orridge, Executive Director of Sport Properties & General Manager, Olympics. "Each year more and more communities from across Canada rally together for this title and we are pleased to be part of this grassroots movement that directly benefits so many people through the sport of hockey."

Sylvan Lake embodies Alberta's huge passion for hockey and community spirit in their quest for the Kraft Hockeyville title, gaining the support of the entire country that intensified after the roof of their beloved community rink collapsed on January 20, 2014. The community organized several events to get people voting, including road-side voting check stops, a Kraft Dinner "Let Your Fun Out" party, and a rallying poem, read in the province's House of Commons, to raise further support of the community.

"We are thrilled that Sylvan Lake, Alberta has deservingly earned the title of Kraft Hockeyville for 2014," said Flames President of Hockey Operations Brian Burke. "The Calgary Flames are very proud of our Alberta roots and have made it a priority to be a strong supporter of our community's well-being. We look forward to celebrating our great game with Flames fans in Sylvan."

"We are very excited to participate in next season's Kraft Hockeyville event in Sylvan Lake, AB," said Coyotes General Manager Don Maloney. "We look forward to celebrating the game of hockey with all the fans in Sylvan Lake and supporting this great hockey community."

This year, a record-breaking total of 532 communities were nominated for the program, 16 of which moved on to the voting rounds. Across three voting rounds, an overwhelming 15,971,095 total votes were cast by Canadians, which narrowed the 16 deserving communities to one. The top 16 communities include: winner Sylvan Lake, AB; Top 2 finalist Kingston, NS; Salmon Arm, BC; Marysville, BC; Osoyoos, BC; Bruderheim, AB; St. Albert, AB; Swift Current, SK; Arborg, MB; Richmond, ON; Prescott, ON; Beeton, ON; Exeter, ON; Chicoutimi, QC; Central Bedeque, PE and Amherst, NS.

A total of $1 million in prizing will be awarded, with each of the top 16 communities receiving prize money to go towards upgrading their nominated arena. Prizing is as follows:

  • Sylvan Lake, AB will receive the grand prize of $100,000 in arena upgrades, the opportunity to host an NHL® pre-season game played this fall between the Calgary Flames and Phoenix Coyotes, and a visit from CBC;
  • Kingston, NS will receive $100,000 in arena upgrades;
  • Salmon Arm, BC and Central Bedeque, PE will each receive $50,000 in arena upgrades; and
  • Marysville, BC; Osoyoos, BC; Bruderheim, AB; St. Albert, AB; Swift Current, SK; Arborg, MB; Richmond, ON; Prescott, ON; Beeton, ON; Exeter, ON; Chicoutimi, QC and Amherst, NS will each receive $25,000 in arena upgrades.

For complete program details, please visit Kraft Hockeyville can also be found on Facebook ( and Twitter @hockeyville).

About Kraft Foods Group
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion.  With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories.  The company's iconic brands include Kraft, Capri Sun, JELL-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta.  Kraft's 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor's 500 and the NASDAQ-100 indices.  For more information, visit and

About the NHL
The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL® consists of 30 Member Clubs, each reflecting the League's international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other major professional sport. The NHL entertains more than 250 million fans each season in-arena and through its partners in national television (NBC Sports Network, NBC, TSN, CBC, RDS, RIS, and NHL Network™) and radio (NHL Radio™, Sirius XM Satellite Radio).  Through NHL Green™, the League is committed to reuse, recycle and reduce its ecological impact by pursuing sustainable business practices and raising awareness of environmental issues among its fan base. The NHL Foundation, the League's charitable arm, raises money and awareness for Hockey Fights Cancer™ and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, visit

About the National Hockey League Players' Association
The National Hockey League Players' Association (NHLPA), established in 1967, is a labour organization whose members are the players in the National Hockey League (NHL). The NHLPA works on behalf of the players in varied disciplines such as labour relations, product licensing, marketing, international hockey and community relations, all in furtherance of its efforts to promote its members and the game of hockey. In 1999, the NHLPA launched the Goals & Dreams fund as a way for the players to give something back to the game they love. Over the past 14 years, more than 60,000 deserving children in 30 countries have benefited from the players' donations of hockey equipment. NHLPA Goals & Dreams has donated more than $21-million to grassroots hockey programs, making it the largest program of its kind. For more information on the NHLPA, please visit

About CBC/Radio-Canada
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages. 

For a complete list of publicity contacts and for more information including series synopses, press releases, hi-res images, video clips and bios, please visit the CBC Media Centre at Follow CBC's publicity team on twitter @CBC Publicity.

NHL and the NHL Shield are registered trademarks of the National Hockey League.  NHL and NHL team marks are the property of the NHL and its teams.  © NHL 2014.  All Rights Reserved.

SOURCE Kraft Hockeyville

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context with p...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.