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Agile Computing Authors: Yeshim Deniz, Jayaram Krishnaswamy, Liz McMillan, Pat Romanski, Xenia von Wedel

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RELLECIGA Shining the Third Time in New York Times Square

NEW YORK, April 5, 2014 /PRNewswire/ -- April 5, 2014 is a special day to be remembered. For it is the third time, RELLECIGA lands on the large LED screen in New York Time Square and become the only bikini brand which made it to the spot three years in a row.

Dated back in May 2012, RC (short for RELLECIGA) displayed its "Yellow Storm, Yellow Dream" advertisement, making it the 1st bikini brand to be shown on a Times Square screen that has caused sensational feedback. Last year, another advertisement caught audiences' eyes again at the same spot where over 500 mainstream press outlets, websites and media reported the amazing news that day. This year, RELLECIGA will continue the enthusiasm in bringing more sexy and chic bikini to you.

Nicknamed "The Crossroads of the World", Times Square NYC is one of the most popular commercial intersections in the world. Located in central Manhattan at the junction of Broadway and Seventh Avenue, more than a third of a million people pass through the iconic Times Square NYC. It is said that Times Square New York City is known around the world as a symbol of the American spirit. As an international brand, landing on Time Square NYC is the way that RELLECIGA must go through as well as the way to establish its successful enterprise image and achieve brand values.

Always taking consumer perspectives into account, RELLECIGA designed more than 400 bikinis this year, including RIKINI, a new category that offers six ways to wear, and a high-waist retro bikini series that shows a Marilyn Monroe version of bikini, both elegant and sexy. Moreover, another highlight of RELLECIGA is its scrunch butt design which not only help lift and contour wearer's rear, but also drain away the water after swimming. These creative inspirations are from Paris powerful design team -- RIDI (RELLECIGA Industry Design Institute), which is committed to developing more suitable bikinis for ladies.

A responsible internal person of RELLECIGA stressed the importance of providing sexy and chic swimwear, saying, "It is vital for us to think from the perspective of customers and create more stylish bathing suits." RELLECIGA is not only a brand, but also a story. Its design principle come from life, but dramatizes life. There is a saying that 'Looking for lingerie, go for Victoria's Secret. Wanting swimwear, go for RC (RELLECIGA).' There is no doubt that RC swimwear is your first choice once you try it.

The world's sexiest women wear the world's sexiest -- RELLECIGA. And what the world's wisest and most attractive women wear? RIKINI, of course!

For more information on RELLECIGA, please browse its official website: or its official Facebook account:



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