Click here to close now.

Welcome!

Web 2.0 Authors: Pat Romanski, Carmen Gonzalez, Lori MacVittie, Mike Kavis, Adrian Bridgwater

Blog Feed Post

Salesforce Announces new Industries Strategy: With Vivek Kundra Leading The Way

By

Salesforce.com Announces New Industries Strategy

BOSTON, April 2, 2014 /PRNewswire/ – Salesforce.com (NYSE: CRM), the world’s #1 CRM platform, today announced a new industries strategy aimed at accelerating the company’s growth and transforming the way companies across key industries connect with their customers. Led by Vivek Kundra, EVP of Industries, salesforce.com’s new Industries Business Unit is delivering social, mobile and connected cloud solutions for six global industries—financial services/insurance, health care/life sciences, retail/consumer products, communications/media, public sector and automotive/manufacturing. Salesforce.com’s strategy includes growing a team of industry experts, developing an ecosystem of preferred partners and creating transformational solutions that leverage the power of the trusted Salesforce1 Platform to address the major challenges for each sector.

Comments on the News

  • “As we look to grow to $10 billion and beyond, our new industries strategy is a huge opportunity for salesforce.com to expand our footprint within existing customers and reach new enterprise customers,” said Keith Block, president and vice chairman, salesforce.com. “Companies across all industries are turning to salesforce.com to help them transform their business models and connect with their customers in new ways.”
  • “Entire industries are seeing the power of social, mobile and connected cloud technologies up-end decades-long business models. This is no small disruption; it’s a complete re-imagination of industries,” said Vivek Kundra, EVP of Industries, salesforce.com. “We’ve only just begun to see the transformational power of the Salesforce1 Platform and the innovative, scalable industry solutions that we are delivering with our ecosystem of partners.”

Industry Solutions for the Internet of Customers
The world is becoming completely connected. Every day, millions of new products, apps and devices—from every industry—are connecting to the Internet. By 2020, there will be more than 50 billion connected things, from smartphones and wearable smart devices to jet engines and cars. And behind every product, every app and every device there is a customer. It is the Internet of Customers, and customer relationship management has never been more important.

With the Salesforce1 customer platform, companies across every industry are transforming their sales, service and marketing apps for the Internet of Customers. The Salesforce1 platform allows companies to rapidly implement new solutions, and eliminate the costly operational expenses required with legacy on-premise software solutions.

Initially, salesforce.com and its ecosystem of partners are focused on delivering innovative solutions for six industries:

  • Financial Services/Insurance: Salesforce.com’s solutions enable financial institutions to move beyond today’s transactional relationships with customers and identify opportunities to build lasting trust through personalized engagement.
  • Health Care/Life Sciences: Salesforce.com enables payers, providers and life science companies to connect with patients and providers wherever they are to improve the patient experience, outcomes and cost.
  • Retail/Consumer Products: With salesforce.com, retailers and consumer brands can accelerate brand loyalty and engagement by meeting customers wherever and however they want to shop. This connected and integrated approach across channels and locations will unlock new business opportunities and transform the shopping experience.
  • Communications/Media: Salesforce.com solutions enable communications providers to take advantage of social, mobile and connected cloud technologies to give their teams instant access to the information they need and create a connected experience for every customer, across every product and every channel—from networks to devices to content.
  • Public Sector: Salesforce.com delivers the mobile, social and connected cloud solutions that enable state, local and federal government agencies to create a 21st century government experience for citizens. Using Salesforce, governments are inventing new ways to engage and empower citizens and employees without large up-front investments in IT infrastructure.
  • Automotive/Manufacturing: Automotive companies and manufacturers are not just searching for ways to reduce costs and increase production; they are looking to connect with customers in new ways by creating direct relationships with dealer networks and consumers. Salesforce.com solutions are allowing companies to integrate customer feedback into each step of the marketing, sales, design and manufacturing process.

Proven Leaders Drive Industry Innovation
Salesforce.com continues to grow its team of global experts with deep experience driving transformational technologies to lead their respective industries:

  • Andy Baer, Head of Communications/Media: As the former CIO for Comcast Cable, Baer brings more than 30 years of experience in the communications/media industry.
  • Shelley Bransten, Head of Retail/Consumer Products: Bransten brings more than 20 years of experience in retail, most recently as Vice President of CRM Marketing for Gap, Inc.
  • Patrick Pelata, Head of Automotive: As the former COO of Renault, previously Board Member and EVP of Nissan, Pelata brings 28 years of automotive leadership.
  • Todd Pierce, Head of Health Care/Life Sciences: As the former CIO at Genentech and global head of Pharma IT & Group Infrastructure for Roche, Pierce brings more than 20 years of managing disruptive technologies for the health care industry.

Salesforce1— the Customer Platform to Deliver Innovation for Every Industry
Salesforce1 is the first CRM platform for developers, ISVs, end users, admins and customers moving to the new social, mobile and connected cloud. Salesforce1 was built to transform the world’s #1 sales, service and marketing apps, supercharge existing Salesforce custom apps and to enable the next generation of custom mobile apps built on a completely new set of APIs. Now sales reps are empowered to sell from anywhere, on any device. Every service agent can now deliver service everywhere to solve cases faster and leverage the more than 2,000 apps available on the AppExchange. And now every marketer will have the full power of social insights and dashboards within the Salesforce1 Mobile App to deliver 1:1 marketing.

Leveraging the Salesforce1 Platform, ISVs and SI partners are building new industry-specific apps that help enterprises manage their business in the cloud.

Additional Information

About salesforce.com
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com.

Read the original blog entry...

More Stories By Bob Gourley

Bob Gourley, former CTO of the Defense Intelligence Agency (DIA), is Founder and CTO of Crucial Point LLC, a technology research and advisory firm providing fact based technology reviews in support of venture capital, private equity and emerging technology firms. He has extensive industry experience in intelligence and security and was awarded an intelligence community meritorious achievement award by AFCEA in 2008, and has also been recognized as an Infoworld Top 25 CTO and as one of the most fascinating communicators in Government IT by GovFresh.

@ThingsExpo Stories
When it comes to the Internet of Things, hooking up will get you only so far. If you want customers to commit, you need to go beyond simply connecting products. You need to use the devices themselves to transform how you engage with every customer and how you manage the entire product lifecycle. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, will show how “product relationship management” can help you leverage your connected devices and the data they generate about customer usage and product performance to deliver extremely compelling and reliabl...
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
SYS-CON Events announced today that Open Data Centers (ODC), a carrier-neutral colocation provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Open Data Centers is a carrier-neutral data center operator in New Jersey and New York City offering alternative connectivity options for carriers, service providers and enterprise customers.
The IoT market is projected to be $1.9 trillion tidal wave that’s bigger than the combined market for smartphones, tablets and PCs. While IoT is widely discussed, what not being talked about are the monetization opportunities that are created from ubiquitous connectivity and the ensuing avalanche of data. While we cannot foresee every service that the IoT will enable, we should future-proof operations by preparing to monetize them with extremely agile systems.
There’s Big Data, then there’s really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. Learn about IoT, Big Data and deployments processing massive data volumes from wearables, utilities and other machines.
SYS-CON Events announced today that CodeFutures, a leading supplier of database performance tools, has been named a “Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. CodeFutures is an independent software vendor focused on providing tools that deliver database performance tools that increase productivity during database development and increase database performance and scalability during production.
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
PubNub on Monday has announced that it is partnering with IBM to bring its sophisticated real-time data streaming and messaging capabilities to Bluemix, IBM’s cloud development platform. “Today’s app and connected devices require an always-on connection, but building a secure, scalable solution from the ground up is time consuming, resource intensive, and error-prone,” said Todd Greene, CEO of PubNub. “PubNub enables web, mobile and IoT developers building apps on IBM Bluemix to quickly add scalable realtime functionality with minimal effort and cost.”
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Intelligent Systems Services will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1994, Intelligent Systems Services Inc. is located near Washington, DC, with representatives and partners nationwide. ISS’s well-established track record is based on the continuous pursuit of excellence in designing, implementing and supporting nationwide clients’ mission-critical systems. ISS has completed many successful projects in Healthcare, Commercial, Manufacturing, ...
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
For years, we’ve relied too heavily on individual network functions or simplistic cloud controllers. However, they are no longer enough for today’s modern cloud data center. Businesses need a comprehensive platform architecture in order to deliver a complete networking suite for IoT environment based on OpenStack. In his session at @ThingsExpo, Dhiraj Sehgal from PLUMgrid will discuss what a holistic networking solution should really entail, and how to build a complete platform that is scalable, secure, agile and automated.
We’re no longer looking to the future for the IoT wave. It’s no longer a distant dream but a reality that has arrived. It’s now time to make sure the industry is in alignment to meet the IoT growing pains – cooperate and collaborate as well as innovate. In his session at @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine the key ingredients to IoT success and identify solutions to challenges the industry is facing. The deep industry expertise behind this presentation will provide attendees with a leading edge view of rapidly emerging IoT oppor...
In the consumer IoT, everything is new, and the IT world of bits and bytes holds sway. But industrial and commercial realms encompass operational technology (OT) that has been around for 25 or 50 years. This grittier, pre-IP, more hands-on world has much to gain from Industrial IoT (IIoT) applications and principles. But adding sensors and wireless connectivity won’t work in environments that demand unwavering reliability and performance. In his session at @ThingsExpo, Ron Sege, CEO of Echelon, will discuss how as enterprise IT embraces other IoT-related technology trends, enterprises with i...
When it comes to the Internet of Things, hooking up will get you only so far. If you want customers to commit, you need to go beyond simply connecting products. You need to use the devices themselves to transform how you engage with every customer and how you manage the entire product lifecycle. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, will show how “product relationship management” can help you leverage your connected devices and the data they generate about customer usage and product performance to deliver extremely compelling and reliabl...
The Internet of Things (IoT) is causing data centers to become radically decentralized and atomized within a new paradigm known as “fog computing.” To support IoT applications, such as connected cars and smart grids, data centers' core functions will be decentralized out to the network's edges and endpoints (aka “fogs”). As this trend takes hold, Big Data analytics platforms will focus on high-volume log analysis (aka “logs”) and rely heavily on cognitive-computing algorithms (aka “cogs”) to make sense of it all.
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities. In his session at @ThingsExpo, Gary Hall, Chief Technology Officer, Federal Defense at Cisco Systems, will break down the core capabilities of IoT in multiple settings and expand upon IoE for bo...
With several hundred implementations of IoT-enabled solutions in the past 12 months alone, this session will focus on experience over the art of the possible. Many can only imagine the most advanced telematics platform ever deployed, supporting millions of customers, producing tens of thousands events or GBs per trip, and hundreds of TBs per month. With the ability to support a billion sensor events per second, over 30PB of warm data for analytics, and hundreds of PBs for an data analytics archive, in his session at @ThingsExpo, Jim Kaskade, Vice President and General Manager, Big Data & Ana...