Welcome!

Agile Computing Authors: Elizabeth White, Liz McMillan, Richard Hale, William Schmarzo, Moshe Kranc

Related Topics: @ThingsExpo, Java IoT, Linux Containers, Containers Expo Blog, Agile Computing, @CloudExpo, @BigDataExpo

@ThingsExpo: Article

IoT Manufacturing "Bigger" Opportunity

My Conversation with Mark Van Rijmenam Leads to Great Insights

I had a fun conversation with Mark Van Rijmenam (@VanRijmenam) (pictured below) a couple of weeks ago about cloud computing, Big Data, and the IoT. Mark runs BigData-Startups.com in Den Haag, Netherlands. We were mutually amused that he had chosen the name Think Bigger for his new book just as I had chosen that name for a recent IoT piece.

His book is now out, and can be found on Amazon. Mark sees as I do, an enormous opportunity for manufacturers with Big Data and IoT. He lives in a region of Europe known as the Randstad, encompassing 7 million people within 3,200 square miles across the cities and metro regions of Amsterdam, Den Haag, Rotterdam, and Utrecht. It's one of the great manufacturing centers of the world.

Given my roots and current base within the US Industrial Heartland, it seems that Mark and I share a similar point of view about the challenges and opportunities facing manufacturing in the developed world. Despite the recent decades of the Information Age and increasing global emphasis on a service-oriented economy, I've long believe that you still have to make stuff to succeed.

Carpe Diem
The IoT shows a way for manufacturers to seize industrial leadership again or for the first time. Mark seems to agree. As he wrote recently, "for manufacturers, IoT will mean using sensor data to optimize manufacturing processes and improving products." He quotes, Stefan Groschupf, CEO of Big Data Startup Datameer, who says that manufacturers need to "investigate and implement Big Data solutions to optimize processes, pull away from their competitors and ultimately save massive amounts of time and money."

"However," Mark writes, "a 2013 survey by the American Society for Quality (ASQ) showed that currently only 13% of the manufacturers surveyed have made (parts of) their factories smart. Those organizations that did implement sensors, 82% said to have experienced increased efficiency, 49% noticed fewer product defects and 45% experienced higher customer satisfaction."

"Another survey by ARM Holdings among 779 business leaders showed that 23% believe that the IoT will change their business or strategy. In addition, 30% believe that the IoT will unlock new products and services from existing products and services."

"So, although the results are significant, still very few organizations making their organization smart."

He also notes that doing so "is probably just a matter of time, (as) the ARM survey also revealed that 95% believe their company will be using IoT in three years."

Very Real
Mark thus believes "the connected world - the Internet of Things - is becoming a very real phenomenon, and some technology companies are trying to take the lead. The latest example is of course Google with its billion-dollar acquisition of Nest, the startup that produces intelligent thermostats capable of understanding and analyzing users' behavior by analyzing light levels, activity, humidity and temperature among other things. Also Google's self-driving, connected, car gives us an idea where we are heading. Or what about Apple's new iBeacon technology that could significantly change our shopping experience?"

Mark also writes about the potential of sensors to help cities innovate. He cites an example of Santander, Spain, "which has buried 12.000 sensors under the asphalt, affixed to street lamps and atop city buses. These sensors are a Proof of Concept by the European Commission to test how sensors can make European cities smart. Innovative solutions created with these sensors include street signs that display real-time parking information, up-to-the-minute information on road closures, parking availability, bus delays or the pollen count."

"Local shop owners have even joined the game and allow citizens to place orders when passing by, even when the shop is closed."

How Big Again?
This is all great stuff, and also points to the difficulty in measuring "how big" the IoT really is. As I've written before, I don't care. "Walang pakialam," as my friends in the Philippines say. Mark, in his writings, has addressed the money issue from the expense side. Answering his own question - "But how can organizations turn the data from these sensors in real money?" - he writes, "there are several important aspects that organizations need to take into account when joining the IoT movement. "

"(For example,) the best results are achieved when sensors are installed throughout the supply chain and data is shared as much as possible within that vertical. This could result to more efficient and intelligent processes that benefit each player within the supply chain."

"When materials are equipped with sensors, they can be tracked throughout the supply chain and smart-machines can talk to each other to optimize processes." He is clear that working such magic is "not an easy task, let alone cheap," noting the upfront costs, maintenance and support costs, and need for highly skilled analysts for all of the new Big Data being generated."

I haven't had the chance yet to read his book, but I imagine he encourages people to think bigger as they meet and rise to these latter challenges, on their way to paving the 21st century information superhighway with the things they need.

Contact Me on Twitter

More Stories By Roger Strukhoff

Roger Strukhoff (@IoT2040) is Executive Director of the Tau Institute for Global ICT Research, with offices in Illinois and Manila. He is Conference Chair of @CloudExpo & @ThingsExpo, and Editor of SYS-CON Media's CloudComputing BigData & IoT Journals. He holds a BA from Knox College & conducted MBA studies at CSU-East Bay.

Comments (1)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it ...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications. In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day. He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...