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AMP Energy® and Dale Earnhardt Jr. Create Limited Time Sour Grape Flavor, Dale Jr. Sour

Available only at 7-Eleven Starting April 2014

PURCHASE, N.Y., April 2, 2014 /PRNewswire/ -- AMP Energy and racing superstar Dale Earnhardt Jr. are excited to announce the debut of a new sour grape flavor, Dale Jr. Sour, available for a limited time at participating 7-Eleven stores across the country starting on April 2.

AMP Energy Dale Jr. Sour Image:

The new AMP Energy Dale Jr. Sour can, available exclusively at participating 7-Eleven stores

Dale Earnhardt Jr. with AMP Energy Dale Jr. Sour:

Dale Earnhardt Jr. shows off his new, limited time offer AMP Energy Dale Jr. Sour can, available exclusively at participating 7-Eleven stores.

Dale Jr. chose the new sour grape flavor for this limited edition AMP Energy product, which features him and his No. 88 Chevrolet SS on the can. "Selecting the great tasting sour grape flavor for AMP Energy was a fun experience," said Dale Jr. "I'm excited for my fans to try it and to hear what they think."

On Thursday, April 10, six Charlotte, N.C. 7-Eleven locations will feature unique Dale Jr. Sour energy stands, where consumers will have the opportunity to try the new flavor. In addition, Dale Jr. is scheduled to surprise his fans by making an appearance at one of the six locations, where he will hand out limited edition giveaways and samples of Dale Jr. Sour onsite. The undisclosed location will be announced the morning of the event via the AMP Energy Twitter feed (@AMPEnergy).

"Like Dale Jr., consumers need real energy to take on whatever the day may bring," said Aziel Rivers, Director of Marketing, AMP Energy. "Working closely with Dale Jr., we created the new, unique sour grape flavor that we believe fans will reach for on race day or whenever they are looking for a boost of energy."

Fans can also submit their best #SourFace via the AMP Energy Facebook page for a chance to win limited edition gear starting April 7. One grand prize winner will win a pair of tickets and accommodations to an upcoming race. For official sweepstakes rules, please visit

Join the conversation about the new AMP Energy Dale Jr. Sour @AMPEnergy #SourFace.

About PepsiCo
PepsiCo (NYSE: PEP) is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also, means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit

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