Welcome!

Agile Computing Authors: Liz McMillan, Jonathan Fries, Elizabeth White, Craig Lowell, Pat Romanski

News Feed Item

SocialWhirled Bucks the "Template," Introduces the SocialWhirled Canvas Collection; A Suite of Tools That Puts Brands in Full Creative Control

Canvases Connect Social, Mobile and Digital Campaigns; Boost Marketing ROI

PHOENIX, AZ -- (Marketwired) -- 04/01/14 -- SocialWhirled today introduces the SocialWhirled Canvas Collection, a new suite of tools built on the 2014 CODiE award-winning marketing and advertising campaign platform. Powerful yet easy-to-use, Canvases streamline and simplify campaign creation and management across the social, mobile and digital landscapes, freeing brands from creative limitations while improving efficiency and effectiveness.

After listening to CMOs, chief digital officers and brand managers of companies and agencies, SocialWhirled heard loud and clear that they need ways to uniquely market their brands and differentiate from other brands without being stuffed into traditional templates. To answer this need, SocialWhirled came up with the SocialWhirled Canvas Collection to streamline campaign development and provide unlimited flexibility and creativity beyond typical template limitations.

Case in point comes from Phoenix-based Local Motors, open-source hardware innovator and pioneer of co-creation and micro-manufacturing in the design and development of game changing vehicles. In preparing for promotions to support Arizona Bike Week, Local Motors was looking for a tool to help coordinate consistent campaigns across its various social, mobile and digital sites simultaneously. "We wanted to be able to reach a dispersed audience with a personalized, consistent message across social media, mobile sites and digitally," said Amy Romano, director of strategic communications & public relations for Local Motors. "We are excited to be among the first to use the SocialWhirled Canvas Collection to control the look, feel and messaging of our entire campaign from a single dashboard, and hope to amplify our reach and avoid ending up with silo'd efforts."

"Local Motors understands digital marketing and is one of the more innovative start-ups we've met, as evidenced by the strong partnerships it has created with brands such as GE, BMW and the U. S. Army," said Andy Lombard, SocialWhirled CEO. "We're elated to work with Local Motors and support its efforts to tie together campaigns for complete, synchronized execution across its social, mobile and digital platforms."

The SocialWhirled Canvas Collection is a bold, new integrated suite of tools that meets these needs by extending campaign reach while providing complete creative control. Specific features include:

  • Robust Design Capabilities. Unlike traditional templates, Canvases offer complete creative control and customization. With access to the HTML, CSS and JavaScript, each Canvas can be built from the ground up or tailored-to-fit using one of the optimized Canvases from the collection.
  • Social-Mobile-Digital Extensions. Each Canvas campaign can be published simultaneously across social media, mobile and digital platforms. Built on Bootstrap and with social connect integration via Facebook, LinkedIn, Google Plus and Twitter, Canvases is the only suite of tools which connects campaigns across the social, mobile and digital landscape, ensuring a consistent brand presence across all channels.
  • Socially Enabled Widgets. Canvases harness the power of social media with built-in features including video players, voting capabilities, commenting, share buttons and custom Facebook applications. Additionally, the suite of tools streamlines the campaign management process with moderation functionality available from within the SocialWhirled dashboard.
  • Content Marketing Tools. Transform content marketing, with tools to manage, publish and deliver content quicker and easier than ever before. Canvases include targeting and segmentation tools, form captures, offers, A/B testing, landing pages, multiple language capability, easy data exports and more.
  • Powerful Analytics. Each Canvas comes complete with the award-winning SocialWhirled dashboard, which pairs analytics with social insights, including interest and attribute data -- all from one location.

"The SocialWhirled Canvas Collection gets marketers out of the dreaded template world while improving ROI on campaigns that span social, mobile and digital," added Lombard. "This customization, cross-platform synchronization and complete creative control is really the best of all worlds and results in an almost immediate jump in ROI."

The SocialWhirled Canvas Collection is available now. For more details, please visit http://canvases.socialwhirled.com/.

About SocialWhirled
SocialWhirled is an award-winning, cloud-based platform that allows for easy creation and management of marketing and advertising campaigns across the social-mobile-digital landscape. Its powerful suite of tools, called the SocialWhirled Canvas Collection, frees brands from creative limitations while improving efficiency and effectiveness. Brands from a wide variety of industries utilize SocialWhirled to drive deeper engagement, extend reach, capture interest and attribute data, continually target leads, measure marketing's impact and increase ROI -- all from one product suite.

Helpful links:
socialwhirled.com/
facebook.com/SocialWhirled
@SocialWhirled

Media Contact:
Jennifer Jewett
Email Contact
617.913.2404

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web ...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...