Click here to close now.


Agile Computing Authors: Yeshim Deniz, SmartBear Blog, Anders Wallgren, Pat Romanski, Ian Khan

News Feed Item

SocialWhirled Bucks the "Template," Introduces the SocialWhirled Canvas Collection; A Suite of Tools That Puts Brands in Full Creative Control

Canvases Connect Social, Mobile and Digital Campaigns; Boost Marketing ROI

PHOENIX, AZ -- (Marketwired) -- 04/01/14 -- SocialWhirled today introduces the SocialWhirled Canvas Collection, a new suite of tools built on the 2014 CODiE award-winning marketing and advertising campaign platform. Powerful yet easy-to-use, Canvases streamline and simplify campaign creation and management across the social, mobile and digital landscapes, freeing brands from creative limitations while improving efficiency and effectiveness.

After listening to CMOs, chief digital officers and brand managers of companies and agencies, SocialWhirled heard loud and clear that they need ways to uniquely market their brands and differentiate from other brands without being stuffed into traditional templates. To answer this need, SocialWhirled came up with the SocialWhirled Canvas Collection to streamline campaign development and provide unlimited flexibility and creativity beyond typical template limitations.

Case in point comes from Phoenix-based Local Motors, open-source hardware innovator and pioneer of co-creation and micro-manufacturing in the design and development of game changing vehicles. In preparing for promotions to support Arizona Bike Week, Local Motors was looking for a tool to help coordinate consistent campaigns across its various social, mobile and digital sites simultaneously. "We wanted to be able to reach a dispersed audience with a personalized, consistent message across social media, mobile sites and digitally," said Amy Romano, director of strategic communications & public relations for Local Motors. "We are excited to be among the first to use the SocialWhirled Canvas Collection to control the look, feel and messaging of our entire campaign from a single dashboard, and hope to amplify our reach and avoid ending up with silo'd efforts."

"Local Motors understands digital marketing and is one of the more innovative start-ups we've met, as evidenced by the strong partnerships it has created with brands such as GE, BMW and the U. S. Army," said Andy Lombard, SocialWhirled CEO. "We're elated to work with Local Motors and support its efforts to tie together campaigns for complete, synchronized execution across its social, mobile and digital platforms."

The SocialWhirled Canvas Collection is a bold, new integrated suite of tools that meets these needs by extending campaign reach while providing complete creative control. Specific features include:

  • Robust Design Capabilities. Unlike traditional templates, Canvases offer complete creative control and customization. With access to the HTML, CSS and JavaScript, each Canvas can be built from the ground up or tailored-to-fit using one of the optimized Canvases from the collection.
  • Social-Mobile-Digital Extensions. Each Canvas campaign can be published simultaneously across social media, mobile and digital platforms. Built on Bootstrap and with social connect integration via Facebook, LinkedIn, Google Plus and Twitter, Canvases is the only suite of tools which connects campaigns across the social, mobile and digital landscape, ensuring a consistent brand presence across all channels.
  • Socially Enabled Widgets. Canvases harness the power of social media with built-in features including video players, voting capabilities, commenting, share buttons and custom Facebook applications. Additionally, the suite of tools streamlines the campaign management process with moderation functionality available from within the SocialWhirled dashboard.
  • Content Marketing Tools. Transform content marketing, with tools to manage, publish and deliver content quicker and easier than ever before. Canvases include targeting and segmentation tools, form captures, offers, A/B testing, landing pages, multiple language capability, easy data exports and more.
  • Powerful Analytics. Each Canvas comes complete with the award-winning SocialWhirled dashboard, which pairs analytics with social insights, including interest and attribute data -- all from one location.

"The SocialWhirled Canvas Collection gets marketers out of the dreaded template world while improving ROI on campaigns that span social, mobile and digital," added Lombard. "This customization, cross-platform synchronization and complete creative control is really the best of all worlds and results in an almost immediate jump in ROI."

The SocialWhirled Canvas Collection is available now. For more details, please visit

About SocialWhirled
SocialWhirled is an award-winning, cloud-based platform that allows for easy creation and management of marketing and advertising campaigns across the social-mobile-digital landscape. Its powerful suite of tools, called the SocialWhirled Canvas Collection, frees brands from creative limitations while improving efficiency and effectiveness. Brands from a wide variety of industries utilize SocialWhirled to drive deeper engagement, extend reach, capture interest and attribute data, continually target leads, measure marketing's impact and increase ROI -- all from one product suite.

Helpful links:

Media Contact:
Jennifer Jewett
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, will look at different existing uses of peer-to-peer data sharing and how it can become useful in a live session to...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Valley. The program, to be aired during the peak viewership season of the year, will have a major impac...
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new data-driven world, marketplaces reign supreme while interoperability, APIs and applications deliver un...
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of, and Fred Yatzeck, principal architect leading product development at, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at the same time reduce Time to Market (TTM) by using plug and play capabilities offered by a robust IoT ...
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes about through a Communications Platform as a Service which allows for messaging, screen sharing, video...
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of at least three separate application components: the software embedded in the device, the backend big-data service, and the mobile application for the end user's controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target - this makes the integration of these separate pipelines and the coordination of software upd...
Can call centers hang up the phones for good? Intuitive Solutions did. WebRTC enabled this contact center provider to eliminate antiquated telephony and desktop phone infrastructure with a pure web-based solution, allowing them to expand beyond brick-and-mortar confines to a home-based agent model. It also ensured scalability and better service for customers, including MUY! Companies, one of the country's largest franchise restaurant companies with 232 Pizza Hut locations. This is one example of WebRTC adoption today, but the potential is limitless when powered by IoT.
SYS-CON Events announced today that Luxoft Holding, Inc., a leading provider of software development services and innovative IT solutions, has been named “Bronze Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Luxoft’s software development services consist of core and mission-critical custom software development and support, product engineering and testing, and technology consulting.
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, will show how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants will get the download information, scripts, and complete end-to-end walkthrough of the analysis from start to finish. Participants will also be given the pract...
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud without worrying about any lock-in fears. In fact by having standard APIs for IaaS would help PaaS expl...
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the cloud and the best price/performance value available. ProfitBricks was named one of the coolest Clo...
Organizations already struggle with the simple collection of data resulting from the proliferation of IoT, lacking the right infrastructure to manage it. They can't only rely on the cloud to collect and utilize this data because many applications still require dedicated infrastructure for security, redundancy, performance, etc. In his session at 17th Cloud Expo, Emil Sayegh, CEO of Codero Hosting, will discuss how in order to resolve the inherent issues, companies need to combine dedicated and cloud solutions through hybrid hosting – a sustainable solution for the data required to manage I...
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text message to Betty – mobile messaging now offers tremendous value to businesses for customer and empl...
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
Scott Guthrie's keynote presentation "Journey to the intelligent cloud" is a must view video. This is from AzureCon 2015, September 29, 2015 I have reproduced some screen shots in case you are unable to view this long video for one reason or another. One of the highlights is 3 datacenters coming on line in India.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Bradley Holt, Developer Advocate at IBM Cloud Data Services, will demonstrate techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk will be on IBM Cloudant, Apa...