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Agile Computing Authors: Yeshim Deniz, ManageEngine IT Matters, Liz McMillan, Lori MacVittie, Roger Strukhoff

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NewsCred Rapidly Expands Original Content Offer; Transforms How Brands Scale Content Marketing

NewsCred, the world’s leading content marketing platform, announced today the expansion of its original content offer, The NewsRoom. Through its new partner ecosystem, NewsCred enables brands to commission original, multi-media content from best-in-class partners including Getty Images, Visual.ly, Big Frame, Movable Media, Wochit and AFP (Agence France-Presse). This unique offer is available exclusively to clients of NewsCred’s Content Marketing Cloud, the first end-to-end enterprise software for content workflow, sourcing, recommendations, publishing, distribution and analytics.

NewsCred’s exclusive content network now enables marketers to seamlessly connect with freelancers and media partners that specialize in creating studio-quality content – from articles and infographics to videos, custom editorial photography and more. For example, through NewsCred’s strategic partnership with Getty Images, marketers can commission award-winning photojournalists to capture exclusive events anywhere in the world.

“Getty Images is excited to partner with NewsCred and in turn, bring our renowned roster of photographers and award-winning content to NewsCred customers around the world,” said Peter Orlowsky, Vice President of Business Development, Getty Images.

The NewsRoom is the highest paying freelance network in the industry with 100% of revenue from each piece of content paid directly to freelancers. Since its launch just four months ago, demand for original content is growing 200% month-over-month with more than a hundred thousand dollars of revenue going directly to content creators. To date, more than fifteen Fortune 500 brands have commissioned original content from NewsCred.

“At NewsCred, we pride ourselves on the quality of content that we deliver to our clients, and that means access to top talent. We carefully vet all of our freelancers and media partners so when global brands choose NewsCred, they can begin tapping expertly produced content immediately - no needle in a haystack,” said Shafqat Islam, CEO and Co-founder, NewsCred. “Our freelance network includes only the best writers with 73% having written for leading publications including Bloomberg, Wall Street Journal, Fast Company, Forbes and GQ. We all know content today goes beyond the written word and with our partner ecosystem, brands can create beautiful multi-media stories all in a single interface.”

The NewsRoom focuses on quality over quantity, enforcing strict standards to ensure that customers receive only the best work. Brand marketers accessing The NewsRoom leverage:

  • Access to an elite network of journalists around the globe
  • Exclusive photographers and videographers for events, launches, etc.
  • Leading designers to create viral digital content including infographics, motion graphics, presentations and social media optimized visuals
  • Studio-quality video content with targeted YouTube distribution

About NewsCred

NewsCred is the leading content marketing platform. Pairing cutting-edge software with world-class content, NewsCred transforms brands into storytellers.

NewsCred's Content Marketing Cloud© provides the easiest end-to-end solution for content planning, creation, publishing and analytics. In one place, brands gain unprecedented access to the world's largest content marketplace, including licensed content from over 4,000 publishers and original content from NewsCred’s award-winning journalist network.

Through NewsCred, global brands like Pepsi, P&G, Dell, General Electric and AIG have seen explosive growth in social sharing, engagement and lead generation.

Founded in 2008 by Shafqat Islam, Iraj Islam and Asif Rahman, NewsCred has offices in New York, London and Dhaka and is backed by FirstMark Capital, Mayfield Fund, IA Ventures, Greycroft Partners and others.

Learn more at newscred.com and follow us on Twitter @newscred

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