|By PR Newswire||
|March 24, 2014 03:01 AM EDT||
LAGOS, Nigeria, March 24, 2014 /PRNewswire/ --
Premier organisme structuré du Nigeria en matière de régulation des médias en extérieur, l'agence LASAA (Lagos State Signage & Advertisement Agency) va accueillir la conférence et exposition sur la signalétique et la publicité en extérieur la plus attendue d'Afrique, du 22 au 27 juin.En plus des 4 000 visiteurs attendus, cet événement réunira environ 300 exposants et orateurs venus du Nigeria et de 30 pays d'Europe, d'Asie, d'Amérique et d'Afrique.
L'organisme de régulation nigérian a déclaré que cette première édition de ce qui pourrait devenir une conférence et exposition internationale annuelle à Lagos est axée sur l'élaboration d'une convergence des intervenants au sein du secteur de la publicité en extérieur. L'événement se concentrera sur les tendances, les meilleures pratiques, les innovations et les défis dans le contexte nigérian et africain.Les orateurs comprendront des agences de publicité, praticiens de la publicité en extérieur, propriétaires de médias, fabricants de matériel de signalétique, imprimeurs, annonceurs, organismes de régulation, responsables gouvernementaux, organisateurs d'événements, services de protection extérieure, détaillants, franchisés et professionnels du marketing.
S'exprimant au sujet de cette nouvelle initiative, M. George Noah, directeur général de l'agence LASAA et meneur de ce développement, a déclaré : « L'objectif est de fournir une véritable plateforme pour la croissance et le développement de la signalétique et de la publicité en extérieur dans l'État de Lagos, au Nigeria et en Afrique.Dans tout le pays comme depuis l'étranger, cet événement devrait attirer des organismes de régulation du secteur, des consultants, des designers, des chercheurs, des gestionnaires de marque, des agences d'achat de médias, des organisateurs d'événements, des fournisseurs, des fabricants, des exposants de solutions de signalétique classique, numérique et de détail, des médias d'extérieur ainsi que des entreprises des secteurs de la sérigraphie et de l'impression numérique. »
M. Noah a ajouté : « Notre objectif est de créer un environnement favorable qui aidera tous les acteurs de notre secteur à développer leur activité et à rester informés des innovations à l'échelle mondiale. Les visiteurs et les participants pourront découvrir les derniers développements en matière d'équipements, de logiciels, de signalétique et de matériaux, systèmes, fixations et accessoires de publicité en extérieur.Les participants seront en mesure de maximiser leur présence au cours de l'événement en prenant part à des sessions de conférence sur mesure, en assistant à des démonstrations en direct et en profitant d'opportunités de réseautage. En outre, cette conférence et exposition mettra à la portée des fabricants de nouvelles percées sur le marché, des ventes importantes sur place, des possibilités de coentreprise, de nouveaux partenaires commerciaux et un profil régional amélioré. »
Les exposants déjà inscrits à l'événement comprennent notamment Rotapanel (Hollande), Primedia (Afrique du Sud), Agfa (Belgique), Saga Group (Dubaï) et Invent Media (Nigeria).Des expositions similaires à Dubaï, Londres et Milan devraient générer plusieurs milliards de dollars de chiffre d'affaires pour les exposants des secteurs de l'impression, de la signalétique et de la publicité en extérieur.
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