|By PR Newswire||
|March 24, 2014 02:39 AM EDT||
LONDRES, March 24, 2014 /PRNewswire/ --
Cérémonie de remise des prix et présentation des trophées des designers
dans le cadre de l'exposition INTERNI - FEEDING NEW IDEAS FOR THE CITY
Hall d'exposition, Università degli Studi di Milano, via Festa del Perdono 7
Lundi 7 avril à 18 h
En présence du jury
Shay Alkalay (Raw Edges), Giulio Cappellini (directeur artistique chez Cappellini), Giorgio Galli (directeur du design chez Timex Group), Sofia Lagerkvist (Front), Jay Osgerby (Barber & Osgerby).
Elie Ahovi (France), Anton Alvarez (Chili), Benjamin Graindorge (France), Philippe Malouin (Canada), Kwangho Lee (Corée du Sud), Humans since 1982 (Suède), Studio mischer'traxler (Autriche), Daniel Rybakken (Norvège), Dennis Parren (Pays-Bas) et Yuri Suzuki (Japon).
Un jury international composé de représentants de premier plan de l'industrie du design a retenu 10 candidats d'une longue liste de 40 afin de rivaliser pour le prix Jeune pousse de BE OPEN, soit le plus récent prix international en design. Étant donné que ce projet vise à promouvoir et à intégrer les jeunes designers dans le monde du travail, le jury est composé de professionnels de l'industrie qui peuvent aider les lauréats à faire avancer leur carrière.
Ce prix s'inscrit dans la plateforme Inside the Academy de BE OPEN, une approche novatrice appuyant la créativité dans l'éducation allant des études à la pratique professionnelle. Le prix consiste en une bourse d'un an d'une valeur de 24 000 € couvrant les frais de subsistance quotidiens du designer et l'aidant à avancer dans son travail dans les premières phases critiques de sa carrière.
Décrit comme un « incubateur de jeunes talents » cherchant à dénicher des jeunes diplômés en design qui font les premiers pas dans leur carrière, ce prix permettra au lauréat de continuer à travailler à son rythme, d'expérimenter avec des projets pratiques et conceptuels et de discuter ses idées de production avec des contacts clés fournis par la communauté BE OPEN, notamment des fabricants, des laboratoires, des professionnels de l'industrie, des experts et des mentors.
Cette année, les prix sont axés sur le design industriel et l'amélioration de la fonctionnalité et de la forme. Trois lauréats seront choisis : le lauréat du grand prix Yelena Baturina sera choisi par le fondateur de BE OPEN parmi les candidats présélectionnés, alors que le prix Choix du public sera décerné en fonction des votes en ligne du public exprimés avant le 17 mai 2014 à la page https://www.facebook.com/beopenawards. Trois des membres du jury créeront des trophées exclusifs conçus autour du thème de l'œuf pour symboliser l'éclosion de nouveaux talents. Le grand prix sera un manche en bronze sous forme d'œuf conçu par Barber & Osgerby ; le trophée Yelena Baturina pour femmes sera conçu par Front sous la forme d'un œuf de dinosaure ; et le prix Choix du public conçu par Raw Edges sera un trophée ironique sous forme de coquetier contenant un œuf en bois.
Les travaux des designers présélectionnés ainsi que des séquences biographiques seront révélés par le biais d'une installation ingénieuse d'environ une centaine de cages à oiseaux de diverses formes et tailles, des anciennes comme des nouvelles, qui seront suspendues dans le cloître de l'Università degli Studi di Milano. La moitié de ces cages contiendront des écrans mettant en vedette les designers et leurs créations. Ce format de cage à oiseaux est utilisé pour souligner le contraste entre la liberté de créativité et les limites du monde réel. Les portes des cages seront laissées ouvertes pour démontrer que le prix Jeune Pousse de BE OPEN contribue à libérer la créativité, tout en éliminant certaines des entraves de la vie quotidienne des jeunes designers prometteurs.
Pour des actualités sur BE OPEN consultez :
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