|By Shelly Palmer||
|March 23, 2014 09:28 PM EDT||
President Obama wants Millennials to understand the Affordable Care Act and consider signing up for health insurance.
So, the president enlisted a popular celebrity to put the legislation in plain English.
Easy explanation, right? The White House can’t afford to overcomplicate heath care with 20-somethings.
Why? In the final days of the open enrollment period, over four million people have chosen a plan via the health care marketplace, but Gen Y only comprises a quarter of that number.
LeBron’s commercial is a perfect reminder to keep things simple — especially with cover letters and job applications. Too often, we want to appear intelligent, savvy and proficient with high-brow language.
Here’s the reality – When you write above your comfort level, you end up looking silly. Just talk to an employer like you would a friend. Be normal and conversational.
In short: be yourself.
Stop Trying to Sound Smart. It Only Makes You Look Dumb.
Trying too hard: I wish to inquire about the possibility of your company expanding in the near future.
Simple translation: I’m curious to know if your company is hiring.
Trying too hard: My experience thus far has proven that I have a distinguished track record and a penchant for success.
Simple translation: I have a proven track record in our field, and here’s why.
Note: Then you give concrete, detailed examples to back up the claim. That’s how you make a job application valuable.
Trying too hard: If you are able to set aside time in your schedule, might we be able to meet for a face-to-face conversation, perhaps over coffee?
Simple translation: Are you free this week for coffee?
Trying too hard: My most recent job taught me the immense importance of human communication, and why it’s incumbent as an individual to stay in touch with my superiors on all work-related projects.
Simple translation: I know the importance of constant communication with all team members.
Note: Never refer to yourself as an “individual.” That doesn’t sound sophisticated. It sounds like you’re part of some medical research project.
Trying too hard: The work I undertook in my previous position was arduous yet gratifying.
Simple translation: My most recent job was a challenge, but I came away with terrific experience. For example…
Trying too hard: I want to send along a short email and ascertain if you have received my job application. When you have a moment, please send back a correspondence as to the status of my application.
Simple translation: Please let me know if you have received my job application.
Note: Here’s the proper way to follow up on a job application.
On Your Resume
Trying too hard: Assisted in the preparation and dissemination of all corporate social media communication with internal staff and outside clientele.
Simple translation: Created content for the company’s various social media channels.
Trying too hard: Served as executive assistant to the program’s executive director, handled a variety of critical inter-office assignments and liaisoned with senior staffers on major national accounts.
Note: Don’t be fancy and vague. Tell us exactly what you did. And never use “liaisoned.” Yuck.
Simple translation: As executive assistant, drafted office-wide memorandums, conducted research for senior staffers and made sure executive director never missed a meeting despite a non-stop schedule.
Trying too hard: To be an integral and highly productive member of a progressive, forward-thinking team unit and leverage my deep understanding and appreciation of our field to the benefit of myself, my office mates and the clients with which we interact and serve.
Simple translation: To be a valued team member who will work hard everyday, push myself to learn at each opportunity and focus 100% on helping the company grow and succeed.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
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Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
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Dec. 1, 2015 02:15 PM EST Reads: 451
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Dec. 1, 2015 02:00 PM EST Reads: 548
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
Dec. 1, 2015 01:45 PM EST Reads: 358
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
Dec. 1, 2015 12:00 PM EST Reads: 310
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Dec. 1, 2015 11:45 AM EST Reads: 476
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Dec. 1, 2015 11:45 AM EST Reads: 375
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Dec. 1, 2015 11:00 AM EST Reads: 514
Countless business models have spawned from the IaaS industry – resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his general session at 17th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, an IBM Company, broke down what we have to work with, discussed the benefits and pitfalls and how we can best use them to design hosted applications.
Dec. 1, 2015 10:45 AM EST Reads: 136
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Dec. 1, 2015 10:00 AM EST Reads: 579
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
Dec. 1, 2015 09:00 AM EST Reads: 485
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Dec. 1, 2015 08:00 AM EST Reads: 255
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at Built.io, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
Dec. 1, 2015 08:00 AM EST Reads: 397
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Dec. 1, 2015 08:00 AM EST Reads: 397
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Dec. 1, 2015 06:30 AM EST Reads: 515
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
Dec. 1, 2015 05:00 AM EST Reads: 623
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.
Dec. 1, 2015 05:00 AM EST Reads: 362