Welcome!

Web 2.0 Authors: Elizabeth White, Yeshim Deniz, Liz McMillan, Nicholas Lee, Esmeralda Swartz

Blog Feed Post

[wef] Web Tourism

I’m at the first Web Economy Forum, in Cesena, Italy. It is, unfortunately, terribly under-attended, which is a shame since the first session I’ve gone to was quite good. But it’s being webcast, so we can hope that there are people listening who are not in the room.

NOTE: Live-blogging. Getting things wrong. Missing points. Omitting key information. Introducing artificial choppiness. Over-emphasizing small matters. Paraphrasing badly. Not running a spellpchecker. Mangling other people’s ideas and words. You are warned, people.

Note that because of the translation, these notes are especially rough and choppy.

The first speaker is Prof Dr. Wolfgang Georg Arlt from the China Outbound Tourism Research Institute in Germany. Chinese travel is increasing: 1 out of ten world travelers are from China. The Net and online media are highly significant to travelers figuring out where to go. Some celebrities who blog when they travel have 50M followers. The biggest online travel agency has recently changed its characterization from online to mobile travel agency. It’s social media, not Web sites, that get people interested; people want to hear from their social group. China already has twice as many people online as the US does.

He takes the local area as an example. He suggests that for a town like Cesena, the customers are not the busloads of travelers but those who have been around Italy, and are looking to move from sightseeing to experience. A single tourist who discovers a local shop can drive more visitors, but a new deal (about which he cannot yet speak) lets a visitor set up an online shop in China through which the Chinese can buy from the Italian shop. [Nice combination of the social, personal, and mercantile.] He gives an example of a Chinese film star driving lots of traffic to a Tasmanian stuffed bear.

The next speaker, Aurkene Alzua-Sorzabal, says that international markets have grown remarkably, but how much has that benefited local regions? We need new anaytics “to support the intelligent monitoring of visitors, in order to anticipate and improve their performance,” so that we can get new insights in complex industries such as the “hospitality field.” Behind all this is Big Data, but that’s just the raw material. How can we use this data for our businesses?

She talks about some tools her group has developed. First they use Big Data to explore pricing. Every 24 hours, they crawl the data on accommodation prices — 12,000 hotels in Spain, 14K in France, etc. They can then ask question such as what is the average rate for 3 star hotels in Bilbao on a given day, or what is the most economical hotel in Paris for Easter. They can forecast pricing for special events in a locality and its surroundings. They can see the weekend effect in Ireland and across countries. They can see the effect of availability on price. She gives more examples and asks how we can better use the digital world to understand the physical world?

Q: People only trust user-generated content that comes from other travelers.

Q: Italy is the 8th destination for travel in the world. Tourism accounts for 10% of the Italian GDP. We need to find the next big way that tourists book their travel. TripAdvisor is an example of how tourism is changing. Tourism is not just about finding a hotel. And Air Bnb, too.

Wolfgang: When the Chinese come to Venice, they’re looking for Marco Polo. Aside from the airport, there’s nothing there. So, they’ve learned through social media that there’s nothing there about Marco Polo, so they stay away. The Chinese are proud that their culture came to Italy. You should be catering to this need.

Q: We have a great UNESCO heritage in this country. What shoud we do?


Q: Maybe cultural goods aren’t the way to sell tourism in emerging countries. In China, Marco Polo is unknown. Young people in America know Rome only because they’ve played Assassin’s Creed. They know our cars and clothes, not our culture. Culture works in a few countries.


A: Wolfgang: That’s not entirely true. It depends on the segments. Marco Polo is taught as part of Chinese history as bringing Chinese culture to Europe. When we surveyed younger Chinese people, Italy is seen as the home of beautiful men, maybe from the statue of David and soccer players. For travel to Europe the main attraction is blue skies, no pollution.


A: Aurkene: People go somewhere because they have a narrative, perhaps from history of movies. But now they lack narratives. These narratives tell them what they’re looking for in a place. It’s not about places but about narratives.


A: Wolfgang: Yes. Cesena has been the home of three Popes. It’s not about history but about power. This is an image you can build on. This place has inspired people to become powerful.


Q: We can’t sell our homes as a product or as an experience. The relation between the people who come and the people who host are the real opportunity and the next big thing: peer to peer. If you get too many people, you lose the relationships.

Q: We should be demanding open data about tourism.

Q: Are we still welcoming?

A: Wolfgang: It’s not enough to say the customer is king without knowing that you have to greet the Japanese man first and the woman all the way at the end, whereas in China it’s a matter of hierarchy, not gender. So you can’t be welcoming without training.

Wolfgang: The broadest segment isn’t nation but language. If you want peer to peer, you have to share a language. And it’s probably going to turn out to be English.

Read the original blog entry...

More Stories By David Weinberger

David is the author of JOHO the blog (www.hyperorg.com/blogger). He is an independent marketing consultant and a frequent speaker at various conferences. "All I can promise is that I will be honest with you and never write something I don't believe in because someone is paying me as part of a relationship you don't know about. Put differently: All I'll hide are the irrelevancies."

@ThingsExpo Stories
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

Focused on this fast-growing market’s needs, Vitesse Semiconductor Corporation (Nasdaq: VTSS), a leading provider of IC solutions to advance "Ethernet Everywhere" in Carrier, Enterprise and Internet of Things (IoT) networks, introduced its IStaX™ software (VSC6815SDK), a robust protocol stack to simplify deployment and management of Industrial-IoT network applications such as Industrial Ethernet switching, surveillance, video distribution, LCD signage, intelligent sensors, and metering equipment. Leveraging technologies proven in the Carrier and Enterprise markets, IStaX is designed to work ac...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
C-Labs LLC, a leading provider of remote and mobile access for the Internet of Things (IoT), announced the appointment of John Traynor to the position of chief operating officer. Previously a strategic advisor to the firm, Mr. Traynor will now oversee sales, marketing, finance, and operations. Mr. Traynor is based out of the C-Labs office in Redmond, Washington. He reports to Chris Muench, Chief Executive Officer. Mr. Traynor brings valuable business leadership and technology industry expertise to C-Labs. With over 30 years' experience in the high-tech sector, John Traynor has held numerous...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world. The next @ThingsExpo will take place November 4-6, 2014, at the Santa Clara Convention Center, in Santa Clara, California. Since its launch in 2008, Cloud Expo TV commercials have been aired and CNBC, Fox News Network, and Bloomberg TV. Please enjoy our 2014 commercial.
From a software development perspective IoT is about programming "things," about connecting them with each other or integrating them with existing applications. In his session at @ThingsExpo, Yakov Fain, co-founder of Farata Systems and SuranceBay, will show you how small IoT-enabled devices from multiple manufacturers can be integrated into the workflow of an enterprise application. This is a practical demo of building a framework and components in HTML/Java/Mobile technologies to serve as a platform that can integrate new devices as they become available on the market.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Located in booth #314, the Bsquare team will present DataV demos and discuss how DataV will help customers put their data to work to improve business outcomes. DataV is unlocking new initiatives across a wide landscape of customers in industries such as industrial manufacturing, transportation, retail and mobile. The solution is designed to complement a new project start or help to enrich an existing machine investment.