|By PR Newswire||
|March 18, 2014 12:00 PM EDT||
SHERMAN OAKS, Calif., March 18, 2014 /PRNewswire/ -- Television shows are the most watched type of video, and are a top content choice on alternate screens, according to research released by Vubiquity. In addition, a majority of video service subscribers found the ability to download current TV content to a tablet appealing. A national sample of 1,600 consumers who use or own a smartphone or tablet participated in the online survey, fielded in Q4 2013. Respondents ranged in age from 13 to 64, with demographics roughly mirroring the US population in age and gender.
While the research found generational differences in what devices people watched video on most, when it came to content type, TV shows were popular across age groups, with some generational differences. When asked what they watched most often on tablets and computers, the youngest viewers (13-17 years old) ranked consumer-uploaded content first, and TV shows second. Viewers 18-34 watched TV shows most frequently. One-hour dramas were the most-watched genre.
The television set is still the most popular device for accessing video, with 83 percent of respondents watching it at least weekly and 47 percent watching daily, but other devices are becoming increasingly popular, especially among those under 35. While younger viewers still use the television set as their primary viewing platform, the study found that three-quarters of under-35s are also using a computer for video viewing at least weekly; 64 percent of 13-17 year olds watch video on a smartphone at least weekly, 37 percent, daily.
The survey was commissioned by Vubiquity and conducted by Frank N. Magid Associates. An Executive Summary of the research that provides additional data is available for download from the Vubiquity website: http://vubiquity.com/knowledge-center.
"We are truly in a new Golden Age of television, where the quality of programming and accessibility to content continue to converge," said Amy Kan, vice president, Marketing & Communications at Vubiquity. "Today's consumer has more content available to them than ever before, driven by new monetization opportunities for content providers. In turn, the bigger consumers of video will continue to pay for increased access to content – more content on more devices."
Providing the ability to download subscriber content offers a big opportunity to Multichannel Video Programming Distributors (MVPDs). Fifty eight percent of respondents found downloading to a tablet appealing and 63 percent of those would be willing to pay $1 to $5 to either stream or download content. These "downloaders" are watching more content across all platforms when compared to the total sample and are currently paying for a variety of streaming services as well as premium channels. For those who indicated a concern with downloading, device storage and battery life emerged as barriers to entry, but technology advancements are largely addressing these concerns.
Subscriptions to over-the-top (OTT) services, such as Amazon Prime and Netflix, are growing, as an adjunct to, rather than replacement for, traditional Pay-TV services. While 67 percent of 18-34 year olds report subscribing to OTT services, 80 percent subscribe to a traditional set-top box service. Among 35-49 year olds, 55 percent subscribe to OTT services, while 87 percent have traditional Pay-TV subscriptions.
Cord-cutting isn't happening on a large scale. Rather, over-the-top services are additive, especially for the high-value MVPD customers who are also subscribing to premium channels. These are also the high-value customers that are interested in downloading content to which they subscribe.
Even with the proliferation of new devices and new services, the television platform still dominates and TV content is most popular. This trend does not discount the power of new platforms -- they are popular and growing, with the youngest viewers at the head, rather than the tail of the trend. These younger viewers are equally comfortable with a variety of devices and move seamlessly from one to the other, accessing video content from a variety of devices – including the TV screen.
With advances in cloud storage and broad availability of new devices with higher-resolution screens and longer battery life becoming the norm, we expect the appeal of downloading content to portable devices to increase. We also expect viewing of TV content to increase overall as people access video from multiple devices. As a result, ARPU and usage trends are making Pay-TV subscribers higher-value than ever before, presenting exciting new opportunities for MVPDs.
Vubiquity is the largest global provider of multiplatform video services and solutions, working closely with both content owners and service providers to meet consumers' evolving demands for anytime, anywhere access to content. Through our experience, expertise, cross-industry relationships and technology platforms, we help our customers more quickly and efficiently monetize opportunity in the areas transactional, subscription and electronic sell-through on demand, linear content delivery, TV Everywhere, advanced advertising, and data services. For more information, please visit www.vubiquity.com and follow @Vubiquity on Twitter.
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Feb. 7, 2016 03:30 PM EST Reads: 376
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Feb. 7, 2016 02:45 PM EST Reads: 144
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
Feb. 7, 2016 02:00 PM EST Reads: 562
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Feb. 7, 2016 01:45 PM EST Reads: 365
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
Feb. 7, 2016 01:30 PM EST
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Feb. 7, 2016 12:00 PM EST Reads: 347
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Feb. 7, 2016 11:30 AM EST Reads: 349
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
Feb. 7, 2016 10:15 AM EST Reads: 118
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
Feb. 7, 2016 07:00 AM EST Reads: 125
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
Feb. 6, 2016 03:30 PM EST Reads: 724
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...
Feb. 5, 2016 09:00 PM EST Reads: 788
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
Feb. 2, 2016 02:00 PM EST Reads: 414
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Feb. 2, 2016 04:30 AM EST Reads: 853
Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless...
Feb. 1, 2016 05:00 AM EST Reads: 941
The IoT's basic concept of collecting data from as many sources possible to drive better decision making, create process innovation and realize additional revenue has been in use at large enterprises with deep pockets for decades. So what has changed? In his session at @ThingsExpo, Prasanna Sivaramakrishnan, Solutions Architect at Red Hat, discussed the impact commodity hardware, ubiquitous connectivity, and innovations in open source software are having on the connected universe of people, thi...
Jan. 31, 2016 09:00 PM EST Reads: 728
WebRTC: together these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at WebRTC Summit, Cary Bran, VP of Innovation and New Ventures at Plantronics and PLT Labs, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it may enable, complement or entirely transform.
Jan. 31, 2016 07:15 PM EST Reads: 1,148
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, showed how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants received the download information, scripts, and complete end-t...
Jan. 31, 2016 10:00 AM EST Reads: 1,221
For manufacturers, the Internet of Things (IoT) represents a jumping-off point for innovation, jobs, and revenue creation. But to adequately seize the opportunity, manufacturers must design devices that are interconnected, can continually sense their environment and process huge amounts of data. As a first step, manufacturers must embrace a new product development ecosystem in order to support these products.
Jan. 31, 2016 10:00 AM EST Reads: 814
Manufacturing connected IoT versions of traditional products requires more than multiple deep technology skills. It also requires a shift in mindset, to realize that connected, sensor-enabled “things” act more like services than what we usually think of as products. In his session at @ThingsExpo, David Friedman, CEO and co-founder of Ayla Networks, discussed how when sensors start generating detailed real-world data about products and how they’re being used, smart manufacturers can use the dat...
Jan. 30, 2016 07:45 PM EST Reads: 792
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
Jan. 30, 2016 03:45 PM EST Reads: 1,271