Welcome!

Agile Computing Authors: Yakov Fain, Jason Bloomberg, Tim Hinds, Liz McMillan, Elizabeth White

News Feed Item

TV Content Drives Multiplatform Viewing, Says New Research from Vubiquity

National Study Shows Popularity of TV Shows and Desire to Download Current Content Among High-Value Subscribers

SHERMAN OAKS, Calif., March 18, 2014 /PRNewswire/ -- Television shows are the most watched type of video, and are a top content choice on alternate screens, according to research released by Vubiquity.  In addition, a majority of video service subscribers found the ability to download current TV content to a tablet appealing.  A national sample of 1,600 consumers who use or own a smartphone or tablet participated in the online survey, fielded in Q4 2013.  Respondents ranged in age from 13 to 64, with demographics roughly mirroring the US population in age and gender.

Vubiquity logo

While the research found generational differences in what devices people watched video on most, when it came to content type, TV shows were popular across age groups, with some generational differences.  When asked what they watched most often on tablets and computers, the youngest viewers (13-17 years old) ranked consumer-uploaded content first, and TV shows second. Viewers 18-34 watched TV shows most frequently. One-hour dramas were the most-watched genre. 

The television set is still the most popular device for accessing video, with 83 percent of respondents watching it at least weekly and 47 percent watching daily, but other devices are becoming increasingly popular, especially among those under 35. While younger viewers still use the television set as their primary viewing platform, the study found that three-quarters of under-35s are also using a computer for video viewing at least weekly; 64 percent of 13-17 year olds watch video on a smartphone at least weekly, 37 percent, daily.

The survey was commissioned by Vubiquity and conducted by Frank N. Magid Associates.  An Executive Summary of the research that provides additional data is available for download from the Vubiquity website: http://vubiquity.com/knowledge-center.

"We are truly in a new Golden Age of television, where the quality of programming and accessibility to content continue to converge," said Amy Kan, vice president, Marketing & Communications at Vubiquity.  "Today's consumer has more content available to them than ever before, driven by new monetization opportunities for content providers.  In turn, the bigger consumers of video will continue to pay for increased access to content – more content on more devices."

Providing the ability to download subscriber content offers a big opportunity to Multichannel Video Programming Distributors (MVPDs).  Fifty eight percent of respondents found downloading to a tablet appealing and 63 percent of those would be willing to pay $1 to $5 to either stream or download content.  These "downloaders" are watching more content across all platforms when compared to the total sample and are currently paying for a variety of streaming services as well as premium channels. For those who indicated a concern with downloading, device storage and battery life emerged as barriers to entry, but technology advancements are largely addressing these concerns.

Subscriptions to over-the-top (OTT) services, such as Amazon Prime and Netflix, are growing, as an adjunct to, rather than replacement for, traditional Pay-TV services.  While 67 percent of 18-34 year olds report subscribing to OTT services, 80 percent subscribe to a traditional set-top box service. Among 35-49 year olds, 55 percent subscribe to OTT services, while 87 percent have traditional Pay-TV subscriptions. 

Conclusions

Cord-cutting isn't happening on a large scale.  Rather, over-the-top services are additive, especially for the high-value MVPD customers who are also subscribing to premium channels.  These are also the high-value customers that are interested in downloading content to which they subscribe. 

Even with the proliferation of new devices and new services, the television platform still dominates and TV content is most popular. This trend does not discount the power of new platforms -- they are popular and growing, with the youngest viewers at the head, rather than the tail of the trend. These younger viewers are equally comfortable with a variety of devices and move seamlessly from one to the other, accessing video content from a variety of devices – including the TV screen.

With advances in cloud storage and broad availability of new devices with higher-resolution screens and longer battery life becoming the norm, we expect the appeal of downloading content to portable devices to increase.  We also expect viewing of TV content to increase overall as people access video from multiple devices.  As a result, ARPU and usage trends are making Pay-TV subscribers higher-value than ever before, presenting exciting new opportunities for MVPDs.

About Vubiquity

Vubiquity is the largest global provider of multiplatform video services and solutions, working closely with both content owners and service providers to meet consumers' evolving demands for anytime, anywhere access to content. Through our experience, expertise, cross-industry relationships and technology platforms, we help our customers more quickly and efficiently monetize opportunity in the areas transactional, subscription and electronic sell-through on demand, linear content delivery, TV Everywhere, advanced advertising, and data services. For more information, please visit www.vubiquity.com and follow @Vubiquity on Twitter.

Media Contacts:


Liora Bram

Cheryl Delgreco

Media Strategies

Media Strategies

617-202-9854

617-723-4004

[email protected] 

[email protected]

Logo - http://photos.prnewswire.com/prnh/20130605/LA26559LOGO

SOURCE Vubiquity

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
18th Cloud Expo, taking place June 7-9, 2016, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some...
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today BZ Media LLC has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and Commercial Drone markets.
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...