Welcome!

Agile Computing Authors: Yeshim Deniz, Elizabeth White, Pat Romanski, Harry Trott, ManageEngine IT Matters

News Feed Item

TV Content Drives Multiplatform Viewing, Says New Research from Vubiquity

National Study Shows Popularity of TV Shows and Desire to Download Current Content Among High-Value Subscribers

SHERMAN OAKS, Calif., March 18, 2014 /PRNewswire/ -- Television shows are the most watched type of video, and are a top content choice on alternate screens, according to research released by Vubiquity.  In addition, a majority of video service subscribers found the ability to download current TV content to a tablet appealing.  A national sample of 1,600 consumers who use or own a smartphone or tablet participated in the online survey, fielded in Q4 2013.  Respondents ranged in age from 13 to 64, with demographics roughly mirroring the US population in age and gender.

Vubiquity logo

While the research found generational differences in what devices people watched video on most, when it came to content type, TV shows were popular across age groups, with some generational differences.  When asked what they watched most often on tablets and computers, the youngest viewers (13-17 years old) ranked consumer-uploaded content first, and TV shows second. Viewers 18-34 watched TV shows most frequently. One-hour dramas were the most-watched genre. 

The television set is still the most popular device for accessing video, with 83 percent of respondents watching it at least weekly and 47 percent watching daily, but other devices are becoming increasingly popular, especially among those under 35. While younger viewers still use the television set as their primary viewing platform, the study found that three-quarters of under-35s are also using a computer for video viewing at least weekly; 64 percent of 13-17 year olds watch video on a smartphone at least weekly, 37 percent, daily.

The survey was commissioned by Vubiquity and conducted by Frank N. Magid Associates.  An Executive Summary of the research that provides additional data is available for download from the Vubiquity website: http://vubiquity.com/knowledge-center.

"We are truly in a new Golden Age of television, where the quality of programming and accessibility to content continue to converge," said Amy Kan, vice president, Marketing & Communications at Vubiquity.  "Today's consumer has more content available to them than ever before, driven by new monetization opportunities for content providers.  In turn, the bigger consumers of video will continue to pay for increased access to content – more content on more devices."

Providing the ability to download subscriber content offers a big opportunity to Multichannel Video Programming Distributors (MVPDs).  Fifty eight percent of respondents found downloading to a tablet appealing and 63 percent of those would be willing to pay $1 to $5 to either stream or download content.  These "downloaders" are watching more content across all platforms when compared to the total sample and are currently paying for a variety of streaming services as well as premium channels. For those who indicated a concern with downloading, device storage and battery life emerged as barriers to entry, but technology advancements are largely addressing these concerns.

Subscriptions to over-the-top (OTT) services, such as Amazon Prime and Netflix, are growing, as an adjunct to, rather than replacement for, traditional Pay-TV services.  While 67 percent of 18-34 year olds report subscribing to OTT services, 80 percent subscribe to a traditional set-top box service. Among 35-49 year olds, 55 percent subscribe to OTT services, while 87 percent have traditional Pay-TV subscriptions. 

Conclusions

Cord-cutting isn't happening on a large scale.  Rather, over-the-top services are additive, especially for the high-value MVPD customers who are also subscribing to premium channels.  These are also the high-value customers that are interested in downloading content to which they subscribe. 

Even with the proliferation of new devices and new services, the television platform still dominates and TV content is most popular. This trend does not discount the power of new platforms -- they are popular and growing, with the youngest viewers at the head, rather than the tail of the trend. These younger viewers are equally comfortable with a variety of devices and move seamlessly from one to the other, accessing video content from a variety of devices – including the TV screen.

With advances in cloud storage and broad availability of new devices with higher-resolution screens and longer battery life becoming the norm, we expect the appeal of downloading content to portable devices to increase.  We also expect viewing of TV content to increase overall as people access video from multiple devices.  As a result, ARPU and usage trends are making Pay-TV subscribers higher-value than ever before, presenting exciting new opportunities for MVPDs.

About Vubiquity

Vubiquity is the largest global provider of multiplatform video services and solutions, working closely with both content owners and service providers to meet consumers' evolving demands for anytime, anywhere access to content. Through our experience, expertise, cross-industry relationships and technology platforms, we help our customers more quickly and efficiently monetize opportunity in the areas transactional, subscription and electronic sell-through on demand, linear content delivery, TV Everywhere, advanced advertising, and data services. For more information, please visit www.vubiquity.com and follow @Vubiquity on Twitter.

Media Contacts:


Liora Bram

Cheryl Delgreco

Media Strategies

Media Strategies

617-202-9854

617-723-4004

[email protected] 

[email protected]

Logo - http://photos.prnewswire.com/prnh/20130605/LA26559LOGO

SOURCE Vubiquity

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
"DX encompasses the continuing technology revolution, and is addressing society's most important issues throughout the entire $78 trillion 21st-century global economy," said Roger Strukhoff, Conference Chair. "DX World Expo has organized these issues along 10 tracks with more than 150 of the world's top speakers coming to Istanbul to help change the world."
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are focused on SAP running in the clouds, to make this super easy because we believe in the tremendous value of those powerful worlds - SAP and the cloud," explained Frank Stienhans, CTO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"We've been engaging with a lot of customers including Panasonic, we've been involved with Cisco and now we're working with the U.S. government - the Department of Homeland Security," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Karthik Lalithraj, a Principal Solutions Architect at Kinetica, discussed how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, discussed the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insights from the vast t...
SYS-CON Events announced today that EnterpriseTech has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. EnterpriseTech is a professional resource for news and intelligence covering the migration of high-end technologies into the enterprise and business-IT industry, with a special focus on high-tech solutions in new product development, workload management, increased effic...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...