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Cider and Perry Market: US, Brazil and India Beer, Cider & Pre-Mixed Spirits Industry Reports

DALLAS, March 16, 2014 /PRNewswire/ -- offers "Cider and Perry: A Manifest Frontier", "The Brazilian Beer, Cider and Pre-mixed Spirits Market: What Consumers Drink and Why?", "The Indian Beer, Cider and Pre-mixed Spirits Market: What Consumers Drink and Why?" and "The US Beer, Cider and Pre-mixed Spirits Market: What Consumers Drink and Why?" research reports in its store.

The cider / perry market is showing a continuing rise in global performance but there is much more untapped potential in this market that manufacturers are ignoring. The Cider and Perry: A Manifest Frontier global briefing looks at what is driving this market, where there is clear potential for manufacturers, and where there are missed opportunities.

The Cider and Perry: A Manifest Frontier global briefing ( ) offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Order a copy of Cider and Perry: A Manifest Frontier 2014 market research report at .

In the US Beer, Cider, and Pre-Mixed Spirits market, Cider emerged as the least preferred drink across all age groups, with the majority of respondents across falling in to the Non-User category. There is tremendous scope for companies to improve the penetration of Cider in the US market says the report titled The US Beer, Cider and Pre-mixed Spirits Market: What Consumers Drink and Why?

After Lager, Flavoured Alcoholic Beverages is the second most popular category in the US Beer, Cider, and Pre-Mixed Spirits market. Within the Flavoured Alcoholic Beverage category, the share of Heavy users is highest among Early Young Adults and lowest among Older Consumers. Beer, Cider, and Pre-Mixed Spirits consumption can be strongly habitual and, as such, older consumer groups are less likely to register strong consumption in the recently launched Flavoured Alcoholic Beverages category as they have already decided on a range of favourite beverages.

The US Low Alcohol Beer and Lager market is very small compared to the Lager market in both value and volume terms. This indicates that alcohol is an important component of US consumers' drinking habits, with those not wishing to consume beer opting for Soft Drinks rather than Low Alcohol Beer And Lager. Complete report The US Beer, Cider and Pre-mixed Spirits Market: What Consumers Drink and Why? with comprehensive table of contents and more is available at .

Market value analysis reveals that Lager alone accounts for 98% of the Beer and Pre-Mixed Spirits market in Brazil. Flavoured Alcoholic Beverages are the second largest segment as per the report titled The Brazilian Beer, Cider and Pre-mixed Spirits Market: What Consumers Drink and Why?

Trend analysis indicates that Brazilian consumers value Beer and Pre-Mixed Spirits when relaxing and unwinding from busy work schedules, as highlighted by the popularity of the Personal space and time and Fun and enjoyment trends.

Brand analysis reveals that private labels have low penetration in the Beer and Pre-Mixed Spirits market. Private label presence is comparatively higher for the Beer andAle category, which is 15% in the market. Profiles of end-consumers of Beer, Cider and Pre-mixed Spirits, by Retailer Used presented in this report include Carrefour, Cia Zaffari, Companhia Brasileira de Distribuicao, Coop Cooperativa de Consumo, Irmaos Bretas, Lojas Americanas, Prezunic and Wal-Mart. Complete report The Brazilian Beer, Cider and Pre-mixed Spirits Market: What Consumers Drink and Why? with comprehensive table of contents and more is available at .

India's young population and increasing urbanization, which tends to lead Indian consumers to increasingly delay settling down, marriage, and childbirth, are key trends that will shape the Indian Beer and Pre-Mixed Spirits market, says the report titled The Indian Beer, Cider and Pre-mixed Spirits Market: What Consumers Drink and Why? and available at . Market value analysis reveals that Lager alone accounts for more than 82% of the Beer and Pre-Mixed Spirits market in India in value terms. Flavoured Alcoholic Beverages is the second largest segment. Brand analysis reveals that private label's penetration in Flavored Alcoholic Beverages is higher compared to other categories in market. However, both remaining categories have a minimal penetration of2-5% of the overall market, limiting retailers' revenues in these categories. Consumer segmentation by gender group reveals females account for significantly less Beer and Pre-Mixed Spirits consumption than men. Tradition is a significant factor in this, with alcohol consumption among Indian women a taboo until recently. India's Better Off wealth group account for nearly half the total consumption of Beer and Pre-Mixed Spirits in value terms. Notably, the Hard Pressed and Moderate Income groups constitute the second and third largest cohort groups.

Explore more reports on the alcoholic beverages market, beer industry and food and beverages sector at .

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