Click here to close now.


Agile Computing Authors: David Dodd, Liz McMillan, Xenia von Wedel, Elizabeth White, Pat Romanski

News Feed Item

SupersonicAds Enhances Support for Best In-Class Mobile Ad Providers to Round Out Mobile App Supply Side Platform Offering

The Addition of Support for These Partners Allows Publishers to Work With the Most Pervasive Grouping of Mobile Ad Providers on the Planet, Seamlessly and Efficiently Providing Scalable Solutions

SAN FRANCISCO, CA -- (Marketwired) -- 03/14/14 -- SupersonicAds, one of the world's leading web and mobile app monetization and Supply Side platforms, announces new collaboration and support for the leading mobile ad providers of the world. SupersonicAds launched Ultra, the End-to-End Ad-channel Management Supply-Side-Platform for the App Economy in 2012 and is proud to announce enhanced support for: Aarki, AdColony, Applifier, Ebuzzing and RadiumOne.

The Ultra platform enables publishers to have a single interface to manage their ad-business, empowering them to maximize efficiency between partners in real-time with strategic insights needed to make educated decisions about their monetization opportunities. Ultra is a state of the art technology platform that utilizes a cloud based logic engine for real-time analysis with no downtime.

Support for ad-providers' native technologies allows publishers to take advantage of each provider's strengths without compromising their quality or performance potential.

Ultra is currently being leveraged by some of the top Development houses in the space: Wooga, Pretty Simple, Socialpoint, Miniclip, Meez, Peak Games, Aeria Games, Small Worlds etc.

"We chose SupersonicAds and Ultra because of its reliability and robustness. Our relationship has been profitable for Wooga and we look forward to seeing Ultra grow." - Philipp Stelzer, Wooga.

The Ultra platform is designed to support the most effective mobile ad formats including: Offerwalls, Reward-based Video, Native Display and Interstitials.

In Alphabetical Order:

About Aarki
Aarki is a leader in interactive and creative advertising technology for brands, agencies, ad networks and premium publishers. Aarki (pronounced ar-key) is a Sanskrit word meaning to rise above or elevate. The company's goal is to ensure customers can rise above their competition through cloud-based technologies that deliver highly engaging, interactive advertisements across all devices. Based in Mountain View, with offices in New York City, Los Angeles, Tokyo, Beijing and Manila, Aarki is backed by Walden Venture Capital. For more information, visit

About AdColony
AdColony is a mobile video advertising company whose proprietary Instant-Play™ technology serves razor sharp, full-screen video ads instantly in HD across its extensive network of iOS and Android apps, eliminating the biggest pain points in mobile video advertising: long load times and grainy, choppy video. As a leading mobile video advertising and monetization platform, AdColony works with both Fortune 500 brands and the world's top grossing publishers. AdColony is an Inc. 500 Fastest Growing Private Company, the winner of Digiday's Best Mobile Ad Network Award and was recently named #3 out of the Top 25 Mobile Advertising Partners. To learn more about AdColony, visit

About Applifier
Applifier enables mobile game developers to more effectively acquire and monetize audience through a comprehensive suite of tools, including Everyplay® Replays and Everyplay® GameAds. In 2011, Applifier became the largest cross-promotion network of independent social application developers on Facebook, reaching over 150 million monthly active users. In 2012, Applifier launched the Everyplay® Replays beta for mobile game replay sharing, and in 2013 launched Everyplay® GameAds in-game video advertising network to acquire high quality users and increase monetization for mobile games. Today Everyplay® Replays counts over 6 million registered users with millions of shared replays from hundreds of integrated games on iOS and Android. For more information, visit

About Ebuzzing
Ebuzzing is the fastest growing online video technology company in Europe and the global experts in video advertising. Ebuzzing creates engaging, high impact video experiences, distributing video ads to audiences through placements within social media, and premium media properties.

To date, they have distributed thousands of campaigns for the world's leading brands including Heineken, Acer, LG, Samsung, Evian and Adidas.

Founded by Bertrand Quesada and Pierre Chappaz in 2007, Ebuzzing now has over 250 employees with offices in New York, London and across France, Italy, Germany, Spain, Luxembourg, Morocco and Dubai. Its R&D department employs 50 people, demonstrating the company's commitment to innovation.

For more information, please visit

About RadiumOne
RadiumOne builds software that automates media buying, making big data actionable for digital marketers. RadiumOne uses programmatic advertising to connect brands to their next customers by incorporating valuable first-party data about behaviors, actions and interests demonstrated by consumers across web and mobile touch points. Using insights and data intelligence, RadiumOne helps marketers activate customer engagement in real-time with relevant and personalized offers, messages, content and ads across devices, locations and screens.

RadiumOne boast an international salesforce sourcing campaigns directly from F500 companies, making us the leading supplier of advertising for publishers. On the user acquisition side our patent pending ShareGraph technology is the most cutting edge the market has to offer. RadiumOne enables developers and publishers of social, mobile, and online games to both acquire and monetize users in the most cost effective manner.

Based in San Francisco, RadiumOne has 12 offices across the US, Europe and Australia.

To learn more about RadiumOne, please visit

All companies will be attending GDC this coming March 17th in San Francisco and are looking forward to meeting any parties interested in their services.

About SupersonicAds
SupersonicAds is a leading global End-to-End marketing and monetization platform for the App economy. We've developed scalable and automated interfaces for both the supply and demand sides, with integrated analytics. Agencies and brands can target and engage key audiences across the most popular facebook and mobile applications. App developers can monetize all segments of their user base with a turnkey solution that provides a full stack of customizable ad formats including video, reward-based offers and native display, while also acquiring ROI positive users for their applications.

In 2013, SupersonicAds launched Ultra, a Supply-Side-Platform for App developers to manage 3rd party ad networks, direct sold and cross-promotional ads through one comprehensive interface and a single cloud-based SDK.

The company is backed by Greylock Partners, and is headquartered in Silicon Valley with key offices in New York, Los Angeles, London and Tel Aviv.

Add to Digg Bookmark with Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk was on IBM Cloudant, Apache CouchDB, and ...
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content. Join @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 7-9, 2016 in New York City, for three days of intense 'Internet of Things' discussion and focus, including Big Data's indespensable role in IoT, Smart Grids and Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) IoT's use in Vertical Markets.
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound cha...
We are rapidly moving to a brave new world of interconnected smart homes, cars, offices and factories known as the Internet of Things (IoT). Sensors and monitoring devices will touch every part of our lives. Let's take a closer look at the Internet of Things. The Internet of Things is a worldwide network of objects and devices connected to the Internet. They are electronics, sensors, software and more. These objects connect to the Internet and can be controlled remotely via apps and programs. Because they can be accessed via the Internet, these devices create a tremendous opportunity to inte...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical to maintaining positive ROI. Raxak Protect is an automated security compliance SaaS platform and ma...
SYS-CON Events announced today that Kintone has been named "Bronze Sponsor" of SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. kintone promotes cloud-based workgroup productivity, transparency and profitability with a seamless collaboration space, build your own business application (BYOA) platform, and workflow automation system.