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Amazon Prime Instant Video Announces Premiere of Wanna-be Entrepreneur Original Comedy 'Betas'

LONDON, March 13, 2014 /PRNewswire/ --

Brand new series from Amazon Studios to premiere on Prime Instant Video in the UK on 14th March

Technology start-up comedy Betas was commissioned following viewer feedback from pilot released in April 2013

Prime members will be able to enjoy all 11 episodes for free through Prime Instant Video alongside 15,000 popular movies and TV episodes

Prime Instant Video, the UK's largest subscription streaming service, has today announced that the brand new original comedy series Betas will premiere on the movie and TV streaming service in the UK on 14th March, 2014.

As part of Amazon's increasing investment in exclusive programming, Betas is an entirely new series from Amazon Studios - the original film and TV production arm of - and follows its first original series, the critically acclaimed political satire Alpha House, which premiered on Prime Instant Video in the UK in February.

Both shows were greenlit for full season production following viewer feedback on pilot episodes, which premiered in the UK and US in April 2013.

All 11 episodes of the first season - full of apps, coding and debauchery - will be available for Amazon Prime members to stream through the new Prime Instant Video service in the UK at once and in full high-definition from 14th March 2014.

"Betas was an incredibly popular pilot when it was released in the UK last April and the show has already gone on to be a huge hit in the US. It's punchy, funny and captures the fast-moving world of tech-startups in a comical and entertaining way" said Helen Cowley, Head of Programming at Amazon Instant Video, UK. "The humour is very similar to The Inbetweeners and Big Bang Theory… but at the same time in a class of its own. Fans of great comedy should definitely take a look. We think they'll love it."

Starring Golden Globe-nominee Ed Begley Jr (Arrested Development, St. Elsewhere), Joe Dinicol, Karan Soni, Jon Daly and Charlie Saxton, the series follows four wanna-be entrepreneurs in the land of Silicon Valley start-ups as they develop their new dating and social app "BRB", whilst desperately trying to win over investors and spread the word about the app they think will change the face of social media.

Written by Evan Endicott and Josh Stoddard, Betas sees Michael Lehmann direct and produce the show along with Executive Producers and Emmy Award winners Alan Freedland and Alan Cohen, and Academy Award nominee Michael London.

Following its earlier launch in the US, Betas has been met with a very positive reception by critics, with the New York Times saying it is "…clever, sharply observed…" and Variety calling the first season "a pretty impressive debut".

For more information about Amazon Prime, visit  For more information about Prime Instant Video, visit


-Notes to Editors-

About Amazon Studios

Amazon Studios launched in 2010 as a new way to develop feature films and episodic series-one that's open to great ideas from creators and audiences around the world. Anyone can upload a script and will then be notified within 45 days if that script is optioned. Amazon Studios will read and review all submissions and those who choose to make their projects public will also receive feedback from the Amazon Studios community.

Most recently, Amazon Studios debuted its first two comedy series, Alpha House and Betas. The company will release its first three kids series, AnnebotsCreative Galaxy and Tumbleaf this year.

In addition, eleven new pilots are currently available to watch, rate and review, including kids' pilots-Gortimer Gibbon's Life on Normal Street, Grid Smasher, The Maker Shack Agency and Wishenpoof!, and adult comedy and drama pilots-The After, Bosch, Mozart in the Jungle, The Rebels and Transparent. These pilots are available exclusively on Amazon Instant Video.

Since launch, more than 18,000 movie scripts and 4,000 series projects have been submitted to Amazon Studios. Amazon Studios continues to invite series creators to upload their proposals for comedy and children's programming at or submit them privately via Amazon Studios.

Comprehensive cast and crew information, including bios and filmographies, is available on Amazon's IMDb (, the world's most popular and authoritative source for movie, TV and celebrity content.

About opened its virtual doors in October 1998 and strives to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices. and other sellers offer millions of new, refurbished and used items in categories such as Baby, Books, Car & Motorbike, Clothing, DIY & Tools, DVD, Electronics & Photo, Grocery, Health & Beauty, Home & Garden, Jewellery, MP3, Music, Musical Instruments & DJ, Office, PC, Pet Supplies, Shoes, Software, Sports & Leisure, Toys & Games, Video Games and Watches.

Kindle Paperwhite is our most-advanced e-reader ever with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design.  The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD is our most-advanced tablet, with a stunning customised high-definition display, exclusive Dolby audio with dual stereo speakers, high-end laptop-grade Wi-Fi with dual-band support and dual antennas/MIMO, enough storage for HD content, and the latest generation processor and graphics engine. The all-new Kindle Fire features a faster processor for 40% faster performance, twice the memory, and longer battery life.

Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. is a trading name for Amazon EU S.à.r.l, Amazon Services Europe S.à.r.l and Amazon Media EU S.à.r.l. All three are wholly owned subsidiaries of global online retailer, Inc (NASDAQ:AMZN), located in Seattle, Washington. Amazon and its affiliates operate websites, including,,,,,,,, and As used herein, "," "we," "our" and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. is a trading name for Amazon EU S.a.r.l, Amazon Services Europe S.a.r.l and Amazon Media EU S.a.r.l. All three are wholly owned subsidiaries of global online retailer, Inc (NASDAQ:AMZN), located in Seattle, Washington. Amazon and its affiliates operate websites, including,,,,,,,, and As used herein, "," "we," "our" and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Amazon.Co.UK Ltd's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.

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