|By RealWire News Distribution||
|February 20, 2014 01:18 AM EST||
Essential app business guide launches at Mobile World Congress 2014
- Apponomics—The Insider's Guide to a Billion Dollar App Business is authored by analyst and mobile authority Peggy Anne Salz in conjunction with leading independent mobile advertising company InMobi.
- Apponomics—The Insider's Guide to a Billion Dollar App Business is a free book that provides best practices and tips from established developers and industry experts to help app developers succeed in the competitive app marketplace.
- Apponomics—The Insider's Guide to a Billion Dollar App Business will be available on February 24, 2014, at the Mobile World Congress event in Barcelona, Spain, or by registering on the InMobi website for an electronic version.
COLOGNE, GERMANY - FEBRUARY 19, 2014 — Peggy Anne Salz, Gigaom Research mobile analyst and industry authority, today announced a new, free book to help developers improve their chances of success across all the stages of their app business. Apponomics - The Insider's Guide to a Billion Dollar App Business is produced in conjunction with InMobi, the world's largest independent mobile advertising company and will debut at the 2014 Mobile World Congress in Barcelona, Spain, on February 24, 2014.
The comprehensive 300+ page guide draws from dozens of real world case studies, developer interviews, and in-depth research to help developers make the right choices at every stage of the app life-cycle. From app discovery and distribution to user acquisition, and from monetization and to lasting loyalty, Apponomics equips app developers with the practical advice and expert insights to compete — and win — in the competitive app marketplace.
Apponomics marks the first time InMobi has chosen to share its six years of invaluable insights on the app business, and is the second app book from Salz, who was also the lead author on The Everything Guide to Mobile Apps: A Practical Guide to Affordable Mobile App Development for Your Business (F+W Media Inc.).
"With mobile app downloads pegged to reach 269 billion in 2017, up from 102 billion in 2013, the market is massive, and the competition is tough, " Salz observes. "The interviews and insights featured in Apponomics - The Insider's Guide to a Billion Dollar App Business will equip app developers to meet the challenges head-on."
At InMobi, our customers range from large developer studios that make hundreds of millions of dollars annually, to much smaller app developers who fight for survival with minimal marketing resources," said Naveen Tewari, CEO, InMobi. "While mobile is universal and provides access to billions of app users, the dynamics of the app business changes significantly across countries. 'Apponomics' is our attempt to share the deep insights we have collected over the past six years to help developers navigate the complexities of the app world across the globe and find the success their apps deserve."
'Apponomics' is free and will be available on February 24, 2014, at the InMobi booth at Mobile World Congress event in Barcelona, Spain (Location 8.1, Booth B49) or by registering in advance for an electronic version on the InMobi website at www.inmobi.com/apponomics.
The future of your #mobile #app business is in the palm of your hand - #Apponomics will show you the way http://inmo.bi/1lYaPLa
Free book #Apponomics full of tips & best practices to help app developers create a billion dollar app biz. http://inmo.bi/1lYaPLa
The insider's guide to a billion dollar app biz #Apponomics. http://inmo.bi/1lYaPLa
Best read of 2014 for developers! http://inmo.bi/1lYaPLa
ABOUT APPONOMICS—THE INSIDER'S GUIDE TO A BILLION DOLLAR APP BUSINESS
Apponomics—The Insider's Guide to a Billion Dollar App Business draws from the vast experience of its author and the insights of app developers, key InMobi executives and companies across the mobile app ecosystem.
The roster of expert contributors includes: Anton Soeharyo, Touchten; Chien Ming Liang (Leon), Orange Nose Studio; Daniele Rati, Madbit Entertainment; GameVil; Harvey Elliott, Marmalade Technologies Ltd; Ippei Fukami, CyberZ; J2 Interactive; James Cooper, Soko Media (MobyAffiliates); Jonathan Cohen, Agency of Trillions; Matthaus Krzykowski, Xyo; Meeta & Dishant Shah, Eflashapps; Mickey McManus, MAYA Design; Norm Liang, Go Launcher; Peter Hamilton, Has Offers; Rajeev Nagpal, Tiny Co; Stefan Damasena, Alegrium; Storm 8; Sven Ossenbruggen, Xyrality; Toni Fingerroos, Fingersoft; Tony Pearce, gamesGRABR; Tyler Bell, Factual; and Yusuf Goolamabbas, Animoca.
It also owes to the expertise of InMobi through Abhishek Bapna, Anne Frisbie, Arun Pattabhiraman, Chris Davies, Ed Laws, Innu Nevatia, Jayesh Easwaramony, Jessie Yang, Julia Giona, Krishnendu (Krish) Majumdar, Mahak Sharma, Mike Cohen, Pankaj Bengani, Shrikant Latkar, Rohan Choudhray, Ryan Merket and Seungyeon Kim.
ABOUT PEGGY ANNE SALZ
Peggy Anne Salz (@peggyanne) is the founder and lead analyst at MobileGroove, a top 50 ranked influential destination, which produces and promotes custom research, strategic thought leadership and knowledge resources for the global mobile industry. Peggy is well known as the lead author of The Everything Guide to Mobile Apps: A Practical Guide to Affordable Mobile App Development for Your Business (F+W Media Inc.), a practical, crowd-sourced book providing businesses and developers with insights on how to make, monetize and market mobile apps. She has also authored four editions of the Netsize Guide, an annual mobile industry almanac, and edited and produced the Mobile Operator Guide 2013: The Evolution of Mobile Services: Challenges, Strategies, Opportunities and the SAP Mobile Commerce Guide 2013: Engage Customers & Build Loyalty In Developed And Emerging Markets. She is currently working on a number of projects including an educational resource to help marketers master the challenge of multichannel marketing. Peggy is also a Gigaom Research mobile analyst, where her focus is mobile loyalty, mobile messaging and mobile retail.
InMobi enables the world's leading brands, developers, and publishers to engage global consumers through mobile advertising. InMobi platforms leverage advances in big data, user behavior, and cloud-based architectures to simplify mobile advertising for its customers. Recognized by MIT Technology Review as one of the 50 Disruptive Companies of 2013, InMobi is the world's largest independent mobile ad network, engaging 759 million consumers across 165 countries. http://www.inmobi.com/
P 503.802.4408 /M 503.799.1988
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...
Jun. 27, 2016 08:30 PM EDT Reads: 266
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
Jun. 27, 2016 07:45 PM EDT Reads: 294
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
Jun. 27, 2016 05:15 PM EDT Reads: 339
Presidio has received the 2015 EMC Partner Services Quality Award from EMC Corporation for achieving outstanding service excellence and customer satisfaction as measured by the EMC Partner Services Quality (PSQ) program. Presidio was also honored as the 2015 EMC Americas Marketing Excellence Partner of the Year and 2015 Mid-Market East Partner of the Year. The EMC PSQ program is a project-specific survey program designed for partners with Service Partner designations to solicit customer feedbac...
Jun. 27, 2016 03:15 PM EDT Reads: 331
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
Jun. 27, 2016 03:00 PM EDT Reads: 747
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Jun. 27, 2016 03:00 PM EDT Reads: 1,154
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change t...
Jun. 27, 2016 02:45 PM EDT Reads: 1,226
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Jun. 27, 2016 02:30 PM EDT Reads: 1,220
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
Jun. 27, 2016 12:00 PM EDT Reads: 837
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
Jun. 27, 2016 10:00 AM EDT Reads: 1,047
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Jun. 27, 2016 09:30 AM EDT Reads: 889
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Jun. 27, 2016 07:30 AM EDT Reads: 1,071
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Jun. 26, 2016 05:00 PM EDT Reads: 1,325
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Jun. 26, 2016 05:00 PM EDT Reads: 1,243
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Jun. 26, 2016 04:00 PM EDT Reads: 1,360
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Jun. 26, 2016 04:00 PM EDT Reads: 1,297
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Jun. 26, 2016 12:00 PM EDT Reads: 1,311
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Jun. 26, 2016 12:00 PM EDT Reads: 1,150
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
Jun. 26, 2016 12:00 PM EDT Reads: 1,371
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Jun. 25, 2016 03:00 PM EDT Reads: 1,649