|By RealWire News Distribution||
|February 20, 2014 01:18 AM EST||
Essential app business guide launches at Mobile World Congress 2014
- Apponomics—The Insider's Guide to a Billion Dollar App Business is authored by analyst and mobile authority Peggy Anne Salz in conjunction with leading independent mobile advertising company InMobi.
- Apponomics—The Insider's Guide to a Billion Dollar App Business is a free book that provides best practices and tips from established developers and industry experts to help app developers succeed in the competitive app marketplace.
- Apponomics—The Insider's Guide to a Billion Dollar App Business will be available on February 24, 2014, at the Mobile World Congress event in Barcelona, Spain, or by registering on the InMobi website for an electronic version.
COLOGNE, GERMANY - FEBRUARY 19, 2014 — Peggy Anne Salz, Gigaom Research mobile analyst and industry authority, today announced a new, free book to help developers improve their chances of success across all the stages of their app business. Apponomics - The Insider's Guide to a Billion Dollar App Business is produced in conjunction with InMobi, the world's largest independent mobile advertising company and will debut at the 2014 Mobile World Congress in Barcelona, Spain, on February 24, 2014.
The comprehensive 300+ page guide draws from dozens of real world case studies, developer interviews, and in-depth research to help developers make the right choices at every stage of the app life-cycle. From app discovery and distribution to user acquisition, and from monetization and to lasting loyalty, Apponomics equips app developers with the practical advice and expert insights to compete — and win — in the competitive app marketplace.
Apponomics marks the first time InMobi has chosen to share its six years of invaluable insights on the app business, and is the second app book from Salz, who was also the lead author on The Everything Guide to Mobile Apps: A Practical Guide to Affordable Mobile App Development for Your Business (F+W Media Inc.).
"With mobile app downloads pegged to reach 269 billion in 2017, up from 102 billion in 2013, the market is massive, and the competition is tough, " Salz observes. "The interviews and insights featured in Apponomics - The Insider's Guide to a Billion Dollar App Business will equip app developers to meet the challenges head-on."
At InMobi, our customers range from large developer studios that make hundreds of millions of dollars annually, to much smaller app developers who fight for survival with minimal marketing resources," said Naveen Tewari, CEO, InMobi. "While mobile is universal and provides access to billions of app users, the dynamics of the app business changes significantly across countries. 'Apponomics' is our attempt to share the deep insights we have collected over the past six years to help developers navigate the complexities of the app world across the globe and find the success their apps deserve."
'Apponomics' is free and will be available on February 24, 2014, at the InMobi booth at Mobile World Congress event in Barcelona, Spain (Location 8.1, Booth B49) or by registering in advance for an electronic version on the InMobi website at www.inmobi.com/apponomics.
The future of your #mobile #app business is in the palm of your hand - #Apponomics will show you the way http://inmo.bi/1lYaPLa
Free book #Apponomics full of tips & best practices to help app developers create a billion dollar app biz. http://inmo.bi/1lYaPLa
The insider's guide to a billion dollar app biz #Apponomics. http://inmo.bi/1lYaPLa
Best read of 2014 for developers! http://inmo.bi/1lYaPLa
ABOUT APPONOMICS—THE INSIDER'S GUIDE TO A BILLION DOLLAR APP BUSINESS
Apponomics—The Insider's Guide to a Billion Dollar App Business draws from the vast experience of its author and the insights of app developers, key InMobi executives and companies across the mobile app ecosystem.
The roster of expert contributors includes: Anton Soeharyo, Touchten; Chien Ming Liang (Leon), Orange Nose Studio; Daniele Rati, Madbit Entertainment; GameVil; Harvey Elliott, Marmalade Technologies Ltd; Ippei Fukami, CyberZ; J2 Interactive; James Cooper, Soko Media (MobyAffiliates); Jonathan Cohen, Agency of Trillions; Matthaus Krzykowski, Xyo; Meeta & Dishant Shah, Eflashapps; Mickey McManus, MAYA Design; Norm Liang, Go Launcher; Peter Hamilton, Has Offers; Rajeev Nagpal, Tiny Co; Stefan Damasena, Alegrium; Storm 8; Sven Ossenbruggen, Xyrality; Toni Fingerroos, Fingersoft; Tony Pearce, gamesGRABR; Tyler Bell, Factual; and Yusuf Goolamabbas, Animoca.
It also owes to the expertise of InMobi through Abhishek Bapna, Anne Frisbie, Arun Pattabhiraman, Chris Davies, Ed Laws, Innu Nevatia, Jayesh Easwaramony, Jessie Yang, Julia Giona, Krishnendu (Krish) Majumdar, Mahak Sharma, Mike Cohen, Pankaj Bengani, Shrikant Latkar, Rohan Choudhray, Ryan Merket and Seungyeon Kim.
ABOUT PEGGY ANNE SALZ
Peggy Anne Salz (@peggyanne) is the founder and lead analyst at MobileGroove, a top 50 ranked influential destination, which produces and promotes custom research, strategic thought leadership and knowledge resources for the global mobile industry. Peggy is well known as the lead author of The Everything Guide to Mobile Apps: A Practical Guide to Affordable Mobile App Development for Your Business (F+W Media Inc.), a practical, crowd-sourced book providing businesses and developers with insights on how to make, monetize and market mobile apps. She has also authored four editions of the Netsize Guide, an annual mobile industry almanac, and edited and produced the Mobile Operator Guide 2013: The Evolution of Mobile Services: Challenges, Strategies, Opportunities and the SAP Mobile Commerce Guide 2013: Engage Customers & Build Loyalty In Developed And Emerging Markets. She is currently working on a number of projects including an educational resource to help marketers master the challenge of multichannel marketing. Peggy is also a Gigaom Research mobile analyst, where her focus is mobile loyalty, mobile messaging and mobile retail.
InMobi enables the world's leading brands, developers, and publishers to engage global consumers through mobile advertising. InMobi platforms leverage advances in big data, user behavior, and cloud-based architectures to simplify mobile advertising for its customers. Recognized by MIT Technology Review as one of the 50 Disruptive Companies of 2013, InMobi is the world's largest independent mobile ad network, engaging 759 million consumers across 165 countries. http://www.inmobi.com/
P 503.802.4408 /M 503.799.1988
Organizations already struggle with the simple collection of data resulting from the proliferation of IoT, lacking the right infrastructure to manage it. They can't only rely on the cloud to collect and utilize this data because many applications still require dedicated infrastructure for security, redundancy, performance, etc. In his session at 17th Cloud Expo, Emil Sayegh, CEO of Codero Hosting, will discuss how in order to resolve the inherent issues, companies need to combine dedicated and cloud solutions through hybrid hosting – a sustainable solution for the data required to manage I...
Oct. 4, 2015 12:00 AM EDT Reads: 364
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud without worrying about any lock-in fears. In fact by having standard APIs for IaaS would help PaaS expl...
Oct. 3, 2015 09:00 PM EDT Reads: 344
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Bradley Holt, Developer Advocate at IBM Cloud Data Services, will demonstrate techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk will be on IBM Cloudant, Apa...
Oct. 3, 2015 05:00 PM EDT Reads: 315
SYS-CON Events announced today that Cloud Raxak has been named “Media & Session Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Raxak Protect automates security compliance across private and public clouds. Using the SaaS tool or managed service, developers can deploy cloud apps quickly, cost-effectively, and without error.
Oct. 3, 2015 01:15 PM EDT Reads: 559
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the cloud and the best price/performance value available. ProfitBricks was named one of the coolest Clo...
Oct. 3, 2015 01:00 PM EDT Reads: 641
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
Oct. 3, 2015 12:00 PM EDT Reads: 410
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text message to Betty – mobile messaging now offers tremendous value to businesses for customer and empl...
Oct. 3, 2015 12:00 PM EDT Reads: 135
Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless Thingies, will discuss and demonstrate how devices and humans can be integrated from a simple clust...
Oct. 3, 2015 11:00 AM EDT Reads: 580
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, will discuss the impact of technology on identity. Should we federate, or not? How should identity be secured? Who owns the identity? How is identity ...
Oct. 3, 2015 11:00 AM EDT Reads: 388
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
Oct. 3, 2015 09:45 AM EDT Reads: 309
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Oct. 3, 2015 09:00 AM EDT Reads: 487
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, focusing on how to help solve the problems that developers are continuously battling.
Oct. 3, 2015 04:00 AM EDT Reads: 282
As enterprises capture more and more data of all types – structured, semi-structured, and unstructured – data discovery requirements for business intelligence (BI), Big Data, and predictive analytics initiatives grow more complex. A company’s ability to become data-driven and compete on analytics depends on the speed with which it can provision their analytics applications with all relevant information. The task of finding data has traditionally resided with IT, but now organizations increasingly turn towards data source discovery tools to find the right data, in context, for business users, d...
Oct. 3, 2015 04:00 AM EDT Reads: 304
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 150 developers, designers, quality assurance engineers, project manage...
Oct. 3, 2015 03:00 AM EDT Reads: 634
“The Internet of Things transforms the way organizations leverage machine data and gain insights from it,” noted Splunk’s CTO Snehal Antani, as Splunk announced accelerated momentum in Industrial Data and the IoT. The trend is driven by Splunk’s continued investment in its products and partner ecosystem as well as the creativity of customers and the flexibility to deploy Splunk IoT solutions as software, cloud services or in a hybrid environment. Customers are using Splunk® solutions to collect and correlate data from control systems, sensors, mobile devices and IT systems for a variety of Ind...
Oct. 3, 2015 02:00 AM EDT Reads: 532
SYS-CON Events announced today that Solgeniakhela will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgeniakhela is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional Social, Mobile and Cloud user experiences, our solutions help large and medium-sized organizations dramatically improve productivity, reduce collaboration costs, and increase the overall enterprise value by bringing ...
Oct. 2, 2015 10:00 PM EDT Reads: 529
Sensors and effectors of IoT are solving problems in new ways, but small businesses have been slow to join the quantified world. They’ll need information from IoT using applications as varied as the businesses themselves. In his session at @ThingsExpo, Roger Meike, Distinguished Engineer, Director of Technology Innovation at Intuit, will show how IoT manufacturers can use open standards, public APIs and custom apps to enable the Quantified Small Business. He will use a Raspberry Pi to connect sensors to web services, and cloud integration to connect accounting and data, providing a Bluetooth...
Oct. 2, 2015 03:30 PM EDT Reads: 303
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of technology leadership, Micron's memory solutions enable the world's most innovative computing, consumer,...
Oct. 2, 2015 07:00 AM EDT Reads: 550
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.
Oct. 1, 2015 02:30 PM EDT Reads: 392
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by mining large volumes of unstructured data, and how data tracking delivers uptime when it matters most.
Oct. 1, 2015 06:00 AM EDT Reads: 7,342