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Cloud Expo: Article

Cloud Computing? Corning Sees the Light

Commercial real estate has to update obsolete marketing strategies & obsolete network infrastructure within their buildings

In a recent Corning whitepaper, The Connectivity Premium, it discusses how commercial real estate developers can profit from forward-looking strategies in network infrastructure and wireless connectivity.

Corning quotes ABI research that points out there are over 10,000,000,000 mobile devices already connected wirelessly, with that number expected to expand to 30,000,000,000 by 2020. With that type of growth, we need to expand the network infrastructure and upgrade its capacities across all commercial real estate because copper cannot handle the traffic that keeps growing geometrically. Traffic growth cannot be serviced by what is in the vast majority of commercial buildings today. Are your buildings technologically obsolete? You might be paying the price of not being in a building that can compete in today's global markets.

Someone Is Listening
I have been preaching this for decades and it is very satisfying to see a major company like Corning comment on the same important concepts. They have recognized what I have been pointing out is true.

When it comes to what is important in real estate, the three most important words are, "Location, Location, Connectivity." (See white paper.)

Adding fiber optic infrastructure and wireless connectivity to commercial real estate as well as municipal buildings can only add to their long-term viability. Corning sees the light.

As pointed out in an earlier column, 99% of the commercial buildings are still in the horse-and-buggy days of having one main connection to one central office of the phone company for connectivity. We need to get beyond this when it comes to connecting to the central office and we need to get the cabling infrastructure within the building to move up to fiber optics to the end user.

Mission-critical applications create the need to go with a different network configuration. Connecting to the central office should mean going with fiber optic and connecting to two different central offices.

Can you believe I had these discussions when planning the Chicago 911 Center twenty years ago while being a consultant to the Mayor's Office? They weren't discussions. They were arguments. I was met with stiff resistance by those in the phone company who wanted to stay with the status quo of connecting with copper. Their design concepts were locked in the horse-and-buggy days.

Can you believe people are still arguing this today when traffic, devices, and bandwidth-sucking applications have exploded in acceptance and overall growth?

Some argue, with their buggy-whips still in hand, that we need to still use copper in buildings when it comes to horizontal cabling. Wake up! We are well beyond that if we want to build buildings having infrastructures that parallel the lifespan of the building itself.

Stop Beating a Dead Horse
No one should still be installing copper-based cable if they want the cabling infrastructure in a building to last as long as the building itself. It's time to switch over to fiber so that bandwidths and capacities won't choke in five years due to the incredible amounts of information being requested and downloaded by sophisticated tenants.

The telecom industry must recognize the paradigm shift and totally move its design concepts to reflect that shift. Smart real estate and property management companies must also realize this primary design shift and set their bar of expectations higher for the network infrastructures within their buildings.

Until then, those who are smart and get their buildings built right with high-capacity cabling and wireless infrastructure as well as redundant connectivity to the central offices that support them will enjoy a competitive advantage that shuts out 90% of their competition. Those 90% are still holding on to their buggy-whips and not understanding the new planning and design "rules of the road" for the 21st Century Information Superhighway.

•   •   •

Carlini's book, "Location, Location, Connectivity" will be coming out later this year.

Follow daily Carlini-isms at www.TWITTER.com/JAMESCARLINI

Copyright 2014 - James Carlini

More Stories By James Carlini

James Carlini, MBA, a certified Infrastructure Consultant, keynote speaker and former award-winning Adjunct Professor at Northwestern University, has advised on mission-critical networks. Clients include the Chicago Mercantile Exchange, GLOBEX, and City of Chicago’s 911 Center. An expert witness in civil and federal courts on network infrastructure, he has worked with AT&T, Sprint and others.

Follow daily Carlini-isms at www.twitter.com/JAMESCARLINI

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