Welcome!

Agile Computing Authors: Mehdi Daoudi, Liz McMillan, Pat Romanski, Elizabeth White, Zakia Bouachraoui

Blog Feed Post

Direct Marketing Steady Despite Social Media Boom, Claims Atlas Outsourcing

Monday 17 February, 2014
Reading-based event marketing firm Atlas Outsourcing claims customers will always crave interaction. Therefore the ambitious startup conclude that despite the social media boom, direct marketing techniques will remain the dominant method for converting sales.

Atlas Outsourcing is a striving startup firm, located in Reading, Berkshire. Despite the continued hype surrounding social media, Atlas Outsourcing have chosen to remain traditional with their marketing techniques, by specialising in direct marketing. The Reading-based firm believe that although social media is extremely relative to customers today, Atlas Outsourcing claim consumer’s still desire interaction when it comes to marketing. Personalised interaction is an attribute that direct marketing is renowned for, and something that social media platforms cannot compete with.

About Atlas Outsourcing

In a recent article, Clayman Marketing Communications have discussed the prospect of social media experiencing a ‘boom’ and a ‘bust’. Businesses, marketers and consumers alike are all aware of the boom ‘social media’ has taken in recent years; with more and more people getting online each year, and becoming more familiar with not just one, but multiple digital platforms. What people might not be so aware of is the ‘bust’ social media could experience in the near future. This doesn’t necessarily mean that social media sites like Facebook or Twitter will completely, disappear, more the glossy reputations these sites have will simply tarnish. To conclude, companies that have solely depended on the ‘social media revolution’ will experience a tough transition. It is with this knowledge that Atlas Outsourcing has chosen to use direct marketing techniques, because it is a time-less form of marketing. Direct marketing engages with customers on a face-to-face basis, delivering a personalised and unique customer experience. Customers want to feel appreciated and the most effective way of achieving their gratitude and loyalty is by dealing with their issues in person, instead of a computer screen. Without knowing what changes will occur in the future, Atlas Outsourcing can be reassured that direct marketing will always be relative.

Although, this isn’t to say that social media will become completely useless. Atlas Outsourcing stress the importance of social media for branding and maintaining an online presence. Yet, when it comes to converting sales, Atlas Outsourcing believe that direct marketing is the most efficient method.

Atlas Outsourcing is an outsourced direct marketing firm based in Reading. The firm specialises in event marketing, where products are promoted at retail venues, conferences, festivals or exhibitions directly to consumers. Event marketing is one of the fastest growing fields in marketing and advertising today. Atlas Outsourcing believe direct marketing and social media marketing will be used in harmony, with cross-channel marketing playing a more prominent role. Atlas Outsourcing claim businesses will use social media for branding purposes and direct marketing for generating sales.


Media:


Distributed by http://www.pressat.co.uk/

Read the original blog entry...

IoT & Smart Cities Stories
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
@CloudEXPO and @ExpoDX, two of the most influential technology events in the world, have hosted hundreds of sponsors and exhibitors since our launch 10 years ago. @CloudEXPO and @ExpoDX New York and Silicon Valley provide a full year of face-to-face marketing opportunities for your company. Each sponsorship and exhibit package comes with pre and post-show marketing programs. By sponsoring and exhibiting in New York and Silicon Valley, you reach a full complement of decision makers and buyers in ...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
LogRocket helps product teams develop better experiences for users by recording videos of user sessions with logs and network data. It identifies UX problems and reveals the root cause of every bug. LogRocket presents impactful errors on a website, and how to reproduce it. With LogRocket, users can replay problems.
Data Theorem is a leading provider of modern application security. Its core mission is to analyze and secure any modern application anytime, anywhere. The Data Theorem Analyzer Engine continuously scans APIs and mobile applications in search of security flaws and data privacy gaps. Data Theorem products help organizations build safer applications that maximize data security and brand protection. The company has detected more than 300 million application eavesdropping incidents and currently secu...