Click here to close now.

Welcome!

Web 2.0 Authors: Elizabeth White, Aria Blog, Pat Romanski, Liz McMillan, XebiaLabs Blog

News Feed Item

Covario Presents Sigma Awards to Six Top Digital Marketers

Bank of America, Intel, Kelley Blue Book, Lenovo, Nikon and Sony All Recognized at Covario's Annual INFLECTIONPoint Conference

SAN DIEGO, CA -- (Marketwired) -- 02/14/14 -- Covario, a leading independent search and content marketing agency, presented the Sigma Award -- its highest client honor -- to six leading digital marketers during the firm's eighth annual INFLECTIONPoint conference held this month in San Diego.

The award is bestowed annually to marketers who demonstrate innovation and achieve measurable success in search marketing campaigns, combined with effective social media, content marketing, media-mix, and/or digital advertising strategies. This year's Sigma recipients recognized for their successful 2013 digital marketing initiatives include Bank of America, Intel, Kelley Blue Book, Lenovo, Nikon, and Sony Electronics.

Bank of America won its first Sigma Award for the re-launch of several business-critical website sections using the agile development methodology -- an alternative to traditional website design workflows. The agile methodology embraces adaptive planning, flexible development, and rapid deployments among cross-functional teams during compressed time frames known as sprints. Bank of America and Covario streamlined SEO workflow processes to fit within agile-sprint cycles aligned to various project teams, and ensured that SEO was built into the new designs and platforms from the ground up. More than 1,200 keywords were optimized, covering over 16 million search queries per month. As a result, first-page search engine rankings for non-branded keywords improved by 27 percent, while organic search conversions attributed to the optimized web pages increased by 76 percent.

Intel returned as a Sigma honoree for its global "PC Refresh" partner integration campaign. The "ingredient" technology provider drove consumer sales of Intel-powered PCs through effective paid search strategies that involved 40-plus retail and OEM partners across seven countries. Intel's first large-scale, collaborative paid search program grew both sales and order volume by more than 300 percent from the first to third quarter of last year. Cost-per-click (CPC) was cut in half over the period.

Kelley Blue Book won its inaugural Sigma Award for the best use of content marketing for branding. This early adopter implemented a responsive web design strategy with dynamic serving -- even before Google began advising digital marketers to take this approach. Kelley Blue Book also launched a full website for tablet devices. Working with Covario, this iconic brand and publisher launched a content marketing program that raised Kelley Blue Book's new car shopping visibility and expanded its brand presence for top-of-the-funnel queries about cars on its consumer website KBB.com.

Lenovo, another back-to-back Sigma winner, was recognized for the innovative use of paid social media by its U.K. digital marketing team. The PC manufacturer wanted to increase its Twitter followers, drive product awareness, and generate sales during Gadget Show Live (#GSL) -- the largest consumer trade show in Great Britain. Throughout the show, Lenovo used exclusive promotions and created Promoted Tweets geo-targeted to Birmingham (where #GSL takes place) to garner sales lift. The so-called "Flock to Unlock" campaign encouraged consumers to retweet Lenovo messages offering special product discounts. The campaign generated more than 2.3 million consumer impressions and 13,000 engagements. Lenovo also obtained over 2,500 new @Lenovo_UK Twitter followers. During #GSL, the company achieved PC revenue lift from Promoted Tweets at an effective 4:1 sales-to-spend ratio.

Nikon earned a Sigma Award for a creative social brand integration initiative involving Facebook. The digital imaging leader worked with Covario on a content marketing project tied to a new web app, which creates a seamless image of a consumer's profile and cover photo for use on Facebook profile pages. The campaign has helped increase Nikon's website traffic and drive awareness of the initiative, resulting from substantial traffic gains and social media engagement.

Sony Electronics, another first-time Sigma awardee, made effective use of local search strategies when the marketing team was charged with increasing revenue from its Sony retail stores around the country. With limited resources, the team worked with Covario to integrate different paid search tactics and advertising copy variations aimed at targeted consumer prospects in regions near stores in 20 metro areas. The result was a ten-fold increase in consumer search engine queries leading them to information about Sony stores, and a 30 times increase in impressions during the important holiday selling season.

"These six companies and their teams exemplify the principles of innovation, partnership, and passion that guide our approach to the Sigma Awards, while representing the core values of Covario as a whole," said the agency's Co-CEO Jeff Johnson. "Each of these marketing leaders did something that was successful and unique, exceeding campaign objectives and metrics."

About Covario
Covario is a leading independent search marketing agency and software provider. The firm was selected by OMMA magazine as the Search Agency of the Year a record three years in a row from 2011 to 2013. It was also ranked in 2013 by Advertising Age magazine among the nation's Top 10 search agencies. Covario offers a suite of SaaS-based enterprise search, local SEO, and social media marketing analytic and automation tools. Headquartered in San Diego, the firm has more than 200 team members globally, who are also located in Beijing, Chicago, London, New York, Phoenix, San Francisco, Sao Paulo, Seattle, Singapore, Tokyo, Toronto and other cities around the world. The firm's growing customer base includes global leaders in technology, consumer electronics, financial services, retail, ecommerce, media, entertainment, publishing, and consumer packaged goods. More information is available at http://www.covario.com.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting wearables as fashion accessories and moving away from the original clunky technology associated with t...
The list of ‘new paradigm’ technologies that now surrounds us appears to be at an all time high. From cloud computing and Big Data analytics to Bring Your Own Device (BYOD) and the Internet of Things (IoT), today we have to deal with what the industry likes to call ‘paradigm shifts’ at every level of IT. This is disruption; of course, we understand that – change is almost always disruptive.
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional Social, Mobile and Cloud user experiences, our solutions help large and medium-sized organizations dr...
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on Twitter at @MicroservicesE
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Raspberry Pi, BeagleBone, Spark and Intel Edison. You will also get an overview of cloud technologies s...
SYS-CON Events announced today that SafeLogic has been named “Bag Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SafeLogic provides security products for applications in mobile and server/appliance environments. SafeLogic’s flagship product CryptoComply is a FIPS 140-2 validated cryptographic engine designed to secure data on servers, workstations, appliances, mobile devices, and in the Cloud.
After making a doctor’s appointment via your mobile device, you receive a calendar invite. The day of your appointment, you get a reminder with the doctor’s location and contact information. As you enter the doctor’s exam room, the medical team is equipped with the latest tablet containing your medical history – he or she makes real time updates to your medical file. At the end of your visit, you receive an electronic prescription to your preferred pharmacy and can schedule your next appointment.
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
The WebRTC Summit 2014 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
SOA Software has changed its name to Akana. With roots in Web Services and SOA Governance, Akana has established itself as a leader in API Management and is expanding into cloud integration as an alternative to the traditional heavyweight enterprise service bus (ESB). The company recently announced that it achieved more than 90% year-over-year growth. As Akana, the company now addresses the evolution and diversification of SOA, unifying security, management, and DevOps across SOA, APIs, microservices, and more.
GENBAND has announced that SageNet is leveraging the Nuvia platform to deliver Unified Communications as a Service (UCaaS) to its large base of retail and enterprise customers. Nuvia’s cloud-based solution provides SageNet’s customers with a full suite of business communications and collaboration tools. Two large national SageNet retail customers have recently signed up to deploy the Nuvia platform and the company will continue to sell the service to new and existing customers. Nuvia’s capabilities include HD voice, video, multimedia messaging, mobility, conferencing, Web collaboration, deskt...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborate. Cisco and our partners are building the platform for the Internet of Everything by connecting the...
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things compatible devices.
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed expressly to run Docker. He will also discuss Rancher, an orchestration and service discovery platf...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make smarter decisions, faster.
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the M2M space. This really allows some room for influential individuals to create more high value inter...
SYS-CON Events announced today that Akana, formerly SOA Software, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Akana’s comprehensive suite of API Management, API Security, Integrated SOA Governance, and Cloud Integration solutions helps businesses accelerate digital transformation by securely extending their reach across multiple channels – mobile, cloud and Internet of Things. Akana enables enterprises to share data as APIs, connect and integrate applications, drive part...