|By Marketwired .||
|February 14, 2014 02:45 PM EST||
SAN DIEGO, CA -- (Marketwired) -- 02/14/14 -- Covario, a leading independent search and content marketing agency, presented the Sigma Award -- its highest client honor -- to six leading digital marketers during the firm's eighth annual INFLECTIONPoint conference held this month in San Diego.
The award is bestowed annually to marketers who demonstrate innovation and achieve measurable success in search marketing campaigns, combined with effective social media, content marketing, media-mix, and/or digital advertising strategies. This year's Sigma recipients recognized for their successful 2013 digital marketing initiatives include Bank of America, Intel, Kelley Blue Book, Lenovo, Nikon, and Sony Electronics.
Bank of America won its first Sigma Award for the re-launch of several business-critical website sections using the agile development methodology -- an alternative to traditional website design workflows. The agile methodology embraces adaptive planning, flexible development, and rapid deployments among cross-functional teams during compressed time frames known as sprints. Bank of America and Covario streamlined SEO workflow processes to fit within agile-sprint cycles aligned to various project teams, and ensured that SEO was built into the new designs and platforms from the ground up. More than 1,200 keywords were optimized, covering over 16 million search queries per month. As a result, first-page search engine rankings for non-branded keywords improved by 27 percent, while organic search conversions attributed to the optimized web pages increased by 76 percent.
Intel returned as a Sigma honoree for its global "PC Refresh" partner integration campaign. The "ingredient" technology provider drove consumer sales of Intel-powered PCs through effective paid search strategies that involved 40-plus retail and OEM partners across seven countries. Intel's first large-scale, collaborative paid search program grew both sales and order volume by more than 300 percent from the first to third quarter of last year. Cost-per-click (CPC) was cut in half over the period.
Kelley Blue Book won its inaugural Sigma Award for the best use of content marketing for branding. This early adopter implemented a responsive web design strategy with dynamic serving -- even before Google began advising digital marketers to take this approach. Kelley Blue Book also launched a full website for tablet devices. Working with Covario, this iconic brand and publisher launched a content marketing program that raised Kelley Blue Book's new car shopping visibility and expanded its brand presence for top-of-the-funnel queries about cars on its consumer website KBB.com.
Lenovo, another back-to-back Sigma winner, was recognized for the innovative use of paid social media by its U.K. digital marketing team. The PC manufacturer wanted to increase its Twitter followers, drive product awareness, and generate sales during Gadget Show Live (#GSL) -- the largest consumer trade show in Great Britain. Throughout the show, Lenovo used exclusive promotions and created Promoted Tweets geo-targeted to Birmingham (where #GSL takes place) to garner sales lift. The so-called "Flock to Unlock" campaign encouraged consumers to retweet Lenovo messages offering special product discounts. The campaign generated more than 2.3 million consumer impressions and 13,000 engagements. Lenovo also obtained over 2,500 new @Lenovo_UK Twitter followers. During #GSL, the company achieved PC revenue lift from Promoted Tweets at an effective 4:1 sales-to-spend ratio.
Nikon earned a Sigma Award for a creative social brand integration initiative involving Facebook. The digital imaging leader worked with Covario on a content marketing project tied to a new web app, which creates a seamless image of a consumer's profile and cover photo for use on Facebook profile pages. The campaign has helped increase Nikon's website traffic and drive awareness of the initiative, resulting from substantial traffic gains and social media engagement.
Sony Electronics, another first-time Sigma awardee, made effective use of local search strategies when the marketing team was charged with increasing revenue from its Sony retail stores around the country. With limited resources, the team worked with Covario to integrate different paid search tactics and advertising copy variations aimed at targeted consumer prospects in regions near stores in 20 metro areas. The result was a ten-fold increase in consumer search engine queries leading them to information about Sony stores, and a 30 times increase in impressions during the important holiday selling season.
"These six companies and their teams exemplify the principles of innovation, partnership, and passion that guide our approach to the Sigma Awards, while representing the core values of Covario as a whole," said the agency's Co-CEO Jeff Johnson. "Each of these marketing leaders did something that was successful and unique, exceeding campaign objectives and metrics."
Covario is a leading independent search marketing agency and software provider. The firm was selected by OMMA magazine as the Search Agency of the Year a record three years in a row from 2011 to 2013. It was also ranked in 2013 by Advertising Age magazine among the nation's Top 10 search agencies. Covario offers a suite of SaaS-based enterprise search, local SEO, and social media marketing analytic and automation tools. Headquartered in San Diego, the firm has more than 200 team members globally, who are also located in Beijing, Chicago, London, New York, Phoenix, San Francisco, Sao Paulo, Seattle, Singapore, Tokyo, Toronto and other cities around the world. The firm's growing customer base includes global leaders in technology, consumer electronics, financial services, retail, ecommerce, media, entertainment, publishing, and consumer packaged goods. More information is available at http://www.covario.com.
Sr. Director, Public Relations
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Jun. 29, 2016 07:00 PM EDT Reads: 460
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Jun. 29, 2016 05:30 PM EDT Reads: 1,037
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Jun. 29, 2016 04:15 PM EDT Reads: 446
"We work in the area of Big Data analytics and Big Data analytics is a very crowded space - you have Hadoop, ETL, warehousing, visualization and there's a lot of effort trying to get these tools to talk to each other," explained Mukund Deshpande, head of the Analytics practice at Accelerite, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jun. 29, 2016 04:15 PM EDT Reads: 424
The idea of comparing data in motion (at the sensor level) to data at rest (in a Big Data server warehouse) with predictive analytics in the cloud is very appealing to the industrial IoT sector. The problem Big Data vendors have, however, is access to that data in motion at the sensor location. In his session at @ThingsExpo, Scott Allen, CMO of FreeWave, discussed how as IoT is increasingly adopted by industrial markets, there is going to be an increased demand for sensor data from the outermos...
Jun. 29, 2016 04:00 PM EDT Reads: 380
UAS, drones or unmanned aircraft, no matter what you call them — this was their week. Our news stream was flooded with updates on the newly announced rules and regulations for commercial UAS from the FAA. So, naturally we have dedicated this week’s top news round up to highlight some of our favorite UAS stories.
Jun. 29, 2016 03:02 PM EDT Reads: 288
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Jun. 29, 2016 03:00 PM EDT Reads: 376
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
Jun. 29, 2016 02:00 PM EDT Reads: 666
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
Jun. 29, 2016 02:00 PM EDT Reads: 401
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Jun. 29, 2016 01:15 PM EDT Reads: 366
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...
Jun. 29, 2016 12:30 PM EDT Reads: 565
Presidio has received the 2015 EMC Partner Services Quality Award from EMC Corporation for achieving outstanding service excellence and customer satisfaction as measured by the EMC Partner Services Quality (PSQ) program. Presidio was also honored as the 2015 EMC Americas Marketing Excellence Partner of the Year and 2015 Mid-Market East Partner of the Year. The EMC PSQ program is a project-specific survey program designed for partners with Service Partner designations to solicit customer feedbac...
Jun. 29, 2016 11:00 AM EDT Reads: 601
Apixio Inc. has raised $19.3 million in Series D venture capital funding led by SSM Partners with participation from First Analysis, Bain Capital Ventures and Apixio’s largest angel investor. Apixio will dedicate the proceeds toward advancing and scaling products powered by its cognitive computing platform, further enabling insights for optimal patient care. The Series D funding comes as Apixio experiences strong momentum and increasing demand for its HCC Profiler solution, which mines unstruc...
Jun. 29, 2016 11:00 AM EDT Reads: 534
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
Jun. 29, 2016 11:00 AM EDT Reads: 499
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
Jun. 29, 2016 10:45 AM EDT Reads: 568
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jun. 29, 2016 10:30 AM EDT Reads: 519
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Jun. 29, 2016 10:00 AM EDT Reads: 1,307
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
Jun. 29, 2016 09:45 AM EDT Reads: 1,274
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
Jun. 29, 2016 09:45 AM EDT Reads: 960
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Jun. 29, 2016 09:15 AM EDT Reads: 1,468