Welcome!

Agile Computing Authors: Elizabeth White, Jnan Dash, AppDynamics Blog, Liz McMillan, John Basso

News Feed Item

Covario Presents Sigma Awards to Six Top Digital Marketers

Bank of America, Intel, Kelley Blue Book, Lenovo, Nikon and Sony All Recognized at Covario's Annual INFLECTIONPoint Conference

SAN DIEGO, CA -- (Marketwired) -- 02/14/14 -- Covario, a leading independent search and content marketing agency, presented the Sigma Award -- its highest client honor -- to six leading digital marketers during the firm's eighth annual INFLECTIONPoint conference held this month in San Diego.

The award is bestowed annually to marketers who demonstrate innovation and achieve measurable success in search marketing campaigns, combined with effective social media, content marketing, media-mix, and/or digital advertising strategies. This year's Sigma recipients recognized for their successful 2013 digital marketing initiatives include Bank of America, Intel, Kelley Blue Book, Lenovo, Nikon, and Sony Electronics.

Bank of America won its first Sigma Award for the re-launch of several business-critical website sections using the agile development methodology -- an alternative to traditional website design workflows. The agile methodology embraces adaptive planning, flexible development, and rapid deployments among cross-functional teams during compressed time frames known as sprints. Bank of America and Covario streamlined SEO workflow processes to fit within agile-sprint cycles aligned to various project teams, and ensured that SEO was built into the new designs and platforms from the ground up. More than 1,200 keywords were optimized, covering over 16 million search queries per month. As a result, first-page search engine rankings for non-branded keywords improved by 27 percent, while organic search conversions attributed to the optimized web pages increased by 76 percent.

Intel returned as a Sigma honoree for its global "PC Refresh" partner integration campaign. The "ingredient" technology provider drove consumer sales of Intel-powered PCs through effective paid search strategies that involved 40-plus retail and OEM partners across seven countries. Intel's first large-scale, collaborative paid search program grew both sales and order volume by more than 300 percent from the first to third quarter of last year. Cost-per-click (CPC) was cut in half over the period.

Kelley Blue Book won its inaugural Sigma Award for the best use of content marketing for branding. This early adopter implemented a responsive web design strategy with dynamic serving -- even before Google began advising digital marketers to take this approach. Kelley Blue Book also launched a full website for tablet devices. Working with Covario, this iconic brand and publisher launched a content marketing program that raised Kelley Blue Book's new car shopping visibility and expanded its brand presence for top-of-the-funnel queries about cars on its consumer website KBB.com.

Lenovo, another back-to-back Sigma winner, was recognized for the innovative use of paid social media by its U.K. digital marketing team. The PC manufacturer wanted to increase its Twitter followers, drive product awareness, and generate sales during Gadget Show Live (#GSL) -- the largest consumer trade show in Great Britain. Throughout the show, Lenovo used exclusive promotions and created Promoted Tweets geo-targeted to Birmingham (where #GSL takes place) to garner sales lift. The so-called "Flock to Unlock" campaign encouraged consumers to retweet Lenovo messages offering special product discounts. The campaign generated more than 2.3 million consumer impressions and 13,000 engagements. Lenovo also obtained over 2,500 new @Lenovo_UK Twitter followers. During #GSL, the company achieved PC revenue lift from Promoted Tweets at an effective 4:1 sales-to-spend ratio.

Nikon earned a Sigma Award for a creative social brand integration initiative involving Facebook. The digital imaging leader worked with Covario on a content marketing project tied to a new web app, which creates a seamless image of a consumer's profile and cover photo for use on Facebook profile pages. The campaign has helped increase Nikon's website traffic and drive awareness of the initiative, resulting from substantial traffic gains and social media engagement.

Sony Electronics, another first-time Sigma awardee, made effective use of local search strategies when the marketing team was charged with increasing revenue from its Sony retail stores around the country. With limited resources, the team worked with Covario to integrate different paid search tactics and advertising copy variations aimed at targeted consumer prospects in regions near stores in 20 metro areas. The result was a ten-fold increase in consumer search engine queries leading them to information about Sony stores, and a 30 times increase in impressions during the important holiday selling season.

"These six companies and their teams exemplify the principles of innovation, partnership, and passion that guide our approach to the Sigma Awards, while representing the core values of Covario as a whole," said the agency's Co-CEO Jeff Johnson. "Each of these marketing leaders did something that was successful and unique, exceeding campaign objectives and metrics."

About Covario
Covario is a leading independent search marketing agency and software provider. The firm was selected by OMMA magazine as the Search Agency of the Year a record three years in a row from 2011 to 2013. It was also ranked in 2013 by Advertising Age magazine among the nation's Top 10 search agencies. Covario offers a suite of SaaS-based enterprise search, local SEO, and social media marketing analytic and automation tools. Headquartered in San Diego, the firm has more than 200 team members globally, who are also located in Beijing, Chicago, London, New York, Phoenix, San Francisco, Sao Paulo, Seattle, Singapore, Tokyo, Toronto and other cities around the world. The firm's growing customer base includes global leaders in technology, consumer electronics, financial services, retail, ecommerce, media, entertainment, publishing, and consumer packaged goods. More information is available at http://www.covario.com.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, will discuss how research has demonstrated the value of Machine Learning in delivering next generation analytics to im...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
IoT device adoption is growing at staggering rates, and with it comes opportunity for developers to meet consumer demand for an ever more connected world. Wireless communication is the key part of the encompassing components of any IoT device. Wireless connectivity enhances the device utility at the expense of ease of use and deployment challenges. Since connectivity is fundamental for IoT device development, engineers must understand how to overcome the hurdles inherent in incorporating multipl...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified – now it's a component-based well-performing framework. This immersive one-day workshop at 18th Cloud Expo, led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay, will provide you with everything you wanted to know about Angular 2.
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...