Web 2.0 Authors: Elizabeth White, Yeshim Deniz, Liz McMillan, Imran Akbar, Roger Strukhoff

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PetFlow.com Continues Dominant Rise to Become Highest-Trafficked Online Pet Property in North America

PetFlow.com, the online store that delivers all of your pet’s needs on a schedule that you choose, has once again broken new records, becoming the number-one online pet property in North America, averaging an unprecedented 50 million unique visitors a month, as per a recent report published by Alexa, an independent web analytics firm. That translates to more traffic than most web giants experience, including BusinessWeek.com, CVS and even NBC’s official Winter Olympics online property – NBColympics.com. Prior to this latest marketing achievement, PetFlow.com was also identified as the most talked-about retail and consumer brand on Facebook, surpassing major brands including PetSmart, Amazon.com, Target, Nike, Petco and others, according to PageData, the independent research firm that tracks Facebook page metrics and trend monitoring.

PetFlow.com’s founders Alex Zhardanovky and Joe Speiser, both former online advertising entrepreneurs, have engineered the company’s explosive growth by combining a unique retail concept with an unmatched understanding of how to engage customers online and share a meaningful dialogue with them.

Founded just four years ago, PetFlow.com was created for a very simple reason – to ensure that you never run out of pet food again. PetFlow.com’s “auto-replenishment” system allows its customers to save time and money through the convenience of automatic delivery, where they can receive orders for their favorite brand of pet food and supplies every two to 16 weeks, or at the frequency of their choosing. But it’s not just about convenience. PetFlow.com stocks nearly 300 premium, health-conscious pet food and supply brands, many of which were only available at regional, specialty stores prior to being available at PetFlow.com, such as Royal Canin Veterinary Diet and Orijen.

“PetFlow.com’s massive traffic is a testament to how many loving pet owners there are in North America,” said Zhardanovsky. “When we launched PetFlow.com, Web pundits said that online pet supply services were incapable of success, but these latest statistics prove again that pet owners are smart consumers that demand quality and the highest levels of customer service. PetFlow.com is happy to provide both to our loyal customers.”

Since its inception in 2010, PetFlow.com has led the disruption of the retail channel through its online-only subscription-based service, which has enabled it to grow rapidly and to ship nearly 2 million pounds of food and supplies to customers every month, making the chore of carrying 30-pound bags of pet food home from the grocery store a thing of the past.

For more information, visit PetFlow.com.

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