Welcome!

Agile Computing Authors: Liz McMillan, Pat Romanski, Elizabeth White, Dana Gardner, Andy Thurai

News Feed Item

Hoopla Raises $8 Million to Meet Demand for Sales Motivation Software

Series B Round Led by Trinity Ventures to Fund SaaS Company's Rapid Growth

SAN JOSE, Calif., Feb. 13, 2014 /PRNewswire/ -- Hoopla, an award-winning provider of sales motivation software, today announced $8 million in Series B funding. The round was led by Trinity Ventures, with participation from previous investors Safeguard Scientifics (NYSE:SFE), Illuminate Ventures and additional private investors. Larry Orr, general partner at Trinity, will join Hoopla's board of directors.

(Photo: http://photos.prnewswire.com/prnh/20140213/SF64626)

Founded in 2010, Hoopla's cloud-based Sales Motivation Platform combines modern gamification techniques with powerful data insights designed to motivate and track   sales team performance. The product's highly engaging, animated updates are broadcast live on big-screen TVs and web pages throughout the enterprise. A mobile version will be available later this spring.

"The world of sales is changing dramatically," said Michael Smalls, founder and CEO of Hoopla. "New business models and technologies are changing how and where we sell, and a new generation of employees is bringing a different set of ideas and expectations to the workplace. Our customers recognize this shift, and are using Hoopla to build engaged, high-energy teams that are reporting gains of 50 percent or more in their key performance metrics."

Hoopla's software as a service (SaaS) solution targets the 15 million sales and other business professionals worldwide who use customer relationship management (CRM) systems, and want to improve the productivity and performance of their teams. The company grew over 250 percent in 2013, adding over 150 new customers, including well-known brands such as Act-On Software, Castlight Health, Forrester Research, GM Financial, and The Sacramento Kings.

"There is a select group of software technologies that are redefining how sales organizations connect, communicate and drive performance," said Mr. Orr. "Hoopla is a leader in this market, and is rapidly establishing itself as the must-have motivation platform for world-class sales organizations."

Hoopla will use its new funding to expand sales, marketing and product development efforts to meet the rapidly growing demand for its software. The company is hiring aggressively and expects to double its employee base by the end of 2014.

Mr. Smalls is giving a presentation today on Hoopla at the AlwaysOn Venture Summit Silicon Valley 2014 in San Mateo, Calif. 

About Hoopla®
Hoopla provides cloud-based software that helps sales organizations inspire and motivate sales team performance. Using Hoopla's award-winning Sales Motivation Platform, industry leaders like Angie's List, Box, Experian, Glassdoor, Marketo, Trulia, Xactly and Zillow are building high-performance cultures that deliver dramatic gains in sales productivity and customer satisfaction. Learn more at hoopla.net, on Facebook at facebook.com/hoopla, and on Twitter at @hooplasoftware.

About Trinity Ventures
Trinity Ventures is a top-tier venture capital firm combining business insight, practical expertise and a personal touch to help start-ups win big. For over eleven funds, Trinity has helped passionate entrepreneurs with breakthrough ideas transform markets and lives. Trinity's investment team takes a collaborative approach and believes in personal engagement, mutual respect and goal alignment to deliver out-sized returns to entrepreneurs and investors. The firm invests in early stage technology companies with emphases on Cloud, Digital Media, Social Commerce and Entertainment, and Software as a Service.

Contact:
Rebecca MacDonald
408-440-9603
[email protected]

SOURCE Hoopla

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...