Welcome!

Web 2.0 Authors: Elizabeth White, Liz McMillan, Pat Romanski, Natalie Lerner, Dana Gardner

News Feed Item

Get Ready For The Happy's™! Amazingly Adorable, Remarkably Real Pets That Really Play With You!

From the makers of ZhuZhu Pets®

NEW YORK, Feb. 13, 2014 /PRNewswire/ -- Meet The Happy's™, the amazingly adorable and remarkably real new line of interactive motorized plush pets introduced this week at the 111th annual American International Toy Fair®. The Happy's are the only line of interactive puppy and kitty special feature plush pets that play, can be trained to perform tricks and make 25+ silly sounds. Play "keep away" or roll The Happy's ball and watch them chase after it. Hold the Happy's treat and they'll come running. Each treat prompts your pet to perform a different trick like beg, pounce, follow, chase tail or spin. All Happy's treats work with any Happy's pet - so the more treats, the more tricks the Happy's will do! From the imagination of ZhuZhu Pets® toymaker Cepia, LLC, The Happy's are scampering onto shelves this spring, just in time for Easter.

"With The Happy's, we wanted pets that would really play with you and these little guys do that and more," said James Russell Hornsby, CEO of Cepia LLC. "We captured the playful unpredictability of a puppy, a ball and a treat and multiplied it! The Happy's play with you and with one another – get them in a group and witness a pet-palooza of pure magic."

"Heeere Happy's™"
Featuring the playful charm of a real puppy or kitty, The Happy's give children the pet they've always wanted with a magical twist. Just like a real pet, they can be trained to perform tricks and their play is unpredictable. Their world is magical, a little silly and, most of all, lots of fun.

  • Magically Interactive: they can chase a ball, do a trick – even follow you!
  • Terrifically Talented: these pets dance to their favorite Samba tune, drive a car and ride a skateboard
  • Naturally Nurturing: they like to be tucked in at night in their own bed and blanket

The Happy's™ Characters
Four sweet and silly characters compose The Happy's litter, each with its own name and unique personality. While each pet comes with its own treat to unlock special tricks, all of the treats are compatible and will work with any Happy's pet.

  • Bentley – No ordinary retriever, Bentley's GOLDEN and comes with the blue Happy Treat bone. His favorite trick is to chase his tail!
  • Sport - A sweet Goldendoodle, Sport comes with the red Happy Treat bone, is obsessed with chasing balls and loves to perform a wiggle trick!
  • Chance - A Beagle that's true to his name, Chance loves to explore and comes with an orange Happy Treat bone and will perform a jump trick! 
  • Mittens – A pure cotton ball white kitty, Mittens is anything but high maintenance! She comes with a yellow fish treat and loves to sneak up with a purrfectly-timed pounce!

The Happy's™ Playsets and Accessories
The Happy's show off dance and agility moves with special playsets and accessories:

Playsets

  • Rockin' Playground: Through the magic of IR technology, the Rockin' Playground signals The Happy's and they all come running!  When they get close, they perform a trick. Press the button on the sign and The Happy's will either chase their tail or perform a silly dance to music. Watch them wobble and bobble with the added fun of wobble toys
  • Agility Training Set: The Happy's are always ready to learn new tricks. Teach them to go through the tunnel, play on the see-saw and maneuver through the cones.

Accessories

  • Chase and Play: The Happy's are magically drawn to the ball -- they chase and pounce on it! 
  • Happy Treats: Each Happy Treat unlocks a different trick. The more treats, the more tricks such as beg, chase tail, wiggle and pounce!
  • Ride-On Accessories: The Happy's love to cruise around in the Speedy Sports Car and Zippy Skateboard!  Both run on Happy Pet Power and work with all pets.
  • Fashion Carrier and Scarf: The Happy's travel in style with the Fashion Carrier and coordinating scarf.  The Fashion Carrier has a handle for easy carrying and a pocket inside for your pet's Happy Treat. The scarf is pre-tied, and has a Velcro closure.
  • Deluxe Bed & Blanket: After a busy day of playing, The Happy's need rest!  You can tuck them into their soft, fluffy bed with five styles from which to choose.

The Happy's will be available at major retailers beginning this spring, with even more pets to follow later this year. The Happy's pets, playsets, and accessories range in price from $5.99-$24.99, ages 4+. The launch of Happy's will be supported with a national media campaign including TV, radio and social media. For more information, please visit www.the-happys.com.

About Cepia LLC
Headquartered in St Louis, Mo., Cepia LLC is a privately held company that manufactures toys and games for children of all ages. The company was founded on the premise that sufficiently advanced technology is indistinguishable from magic. Ingenuity, creativity, playfulness and passion are the heart of Cepia and everything it creates. Cepia's toy building enterprises include: ZhuZhu Pets®, DaGeDar™, Glo-E™, and their newest ventures – The Happy's™ and Armadons™. ZhuZhu Pets was named by TIME Magazine as one of the top 100 toys of all time, and received top honor Toy of the Year recognition in seven countries, including 2010 "Toy of the Year," "Most Innovative Toy" and "Best Girls Toy" at the 2010 TOTY Awards in the U.S.  All toys from Cepia LLC are sold globally through national chain retail outlets and independent toy stores. For more information, please visit www.cepiallc.com, and www.the-happys.com.

SOURCE Cepia LLC

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device experiences grounded in people's real needs and desires.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water, are pursuing SmartGrid initiatives that represent one of the more mature examples of SAE. We have s...
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) i...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What's driving t...
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...