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Report: Klout Acquired by Lithium Technologies for $100 Million

KloutKlout, a San Francisco startup that quantified people’s online influence by assigning it a Klout score, has reportedly been acquired by Lithium Technologies for $100 million. It seemed the service was struggling to build a successful business, and in fact founder and CEO Joe Fernandez blogged publicly about his trials and tribulations. Six days ago Klout launched a major redesign of its website that shifted the focus towards helping users improve their scores, but it seems that the final result was a sale and soft landing. When Klout was founded back in 2008, the world of social networks was still maturing. The giant public companies of today — Facebook, Twitter, LinkedIn — were still startups. The premise of Klout seemed alluring enough: to measure people’s influence across these networks and sell that information to marketers or back to the users themselves.

Read the full story at The Verge.

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Shelly Palmer is the host of NBC Universal’s Live Digital with Shelly Palmer, a weekly half-hour television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.