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Agile Computing Authors: Liz McMillan, Pat Romanski, Elizabeth White, Dana Gardner, Andy Thurai

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Making Real Money for Bands in the Age of Social Media - Democratization of the Royalties Model, by Gideen.com

Welcome to Music Business 3.0 - it's not about the $1 song anymore. Most artists these days are gifting songs away just for email addresses, the occasional "like". The 3.0 music business model is about creating tracks and collecting many different revenue types internationally for each track/song. It's a new content marketing model and platform for music, for the entire music industry.

Disrupting the recorded music market is a tall order - and 2013 music market investment deals primarily revolved around the largest and most established movers and shakers in the music production, licensing, promotion and streaming/distribution companies.

Not your band, not your music.

According to Billboard, in the music industry, the "big got bigger and rich got richer in 2013" - including corporations like Warner, EMI, Pandora, and Beats Music. Most investments (besides mergers and acquisitions), large and small, revolved around consumers finding and enjoying mainline music offerings, events and concerts - across devices, personalized and in some cases with additional services and tools around creating, sharing and customizing the media.

The 2014 music investment and technology startup scene introduces a revolutionary new take on the music investment, licensing and catalog opportunities for independent artists, their stakeholders and direct investors - and also for consumers, producers and media buyers seeking to find, use and potentially profit from exposure of 98% of the world's music offered for entertainment or business use.  

Music that's non-mainstream, not yet owned by the largest labels. Music that's valuable yet undiscovered and not yet exploited  - available from thousands of amazing Indie artists and bands, estimated at 70% the size of the existing primary music market.



As Blaise Lucy, a prominent music, marketing and technology writer and analyst puts it, "Forget iTunes and Pandora....In the pursuit of precious exposure, musicians are leaving revenue far, far behind...I haven’t yet come across a reliable way for bands to make (decent) money online… but I think I might have found one on the horizon."

GIDEEN™ is a new, crowdsourced music, technology, and revenue platform building steam right now on the Indiegogo fundraising circuit. With the help of #crowdfunding supporters of new #musiclicense platforms, Gideen is creating the premier music licensing and exposure marketplace for the vast majority of the world's creative, fresh and little-exposed music otherwise undiscovered by the hit-driven, pop-culture and electronic dance music (EDM) oriented mainstream music industry. 

"We just have to find ways to democratize the processes of making music, marketing music and using music. That’s what Gideen is doing"CEO Heiko Schmidt. 
  
Gideen.com aligns the economic interests of music artists and creators, fans and new audiences, new media designers and producers, and the consumer investment community in an extremely usable online platform. 


By enabling users and music fans to purchase a stake in the future revenue stream of uploaded songs, the Gideen.com technology service overturns the revenue structure of the current music industry, fostering a mutually beneficial and profitable relationship between independent musicians and a whole new consumer market.

It's content marketing - where the "content" is music, and the "marketing" is a worldwide shared incentive.

Over this month, Gideen is offering promotions to startup donors and early-stage supporters through its Indiegogo music crowdfunding webpage. Be a recognized, publicized Gideen "Tour Manager" or "Producer" with smaller donations - from $1 to $100.  Get 1/3 of the future music revenue of 100 songs from the non-public Gideen song database - with VIP-level support. Donations will support the site and service’s final development and launch phase, along with worldwide music community-building and exposure in anticipation of the anticipated March 2014 launch period.  

Building this new music licensing and availability community is a grass-roots, crowd-funded initiative. Success will in large part depend not only on early-stage supporters and donors, but also on the music community - the #musicpreneur movement - pulling together, sharing and promoting this revolutionary market opportunity through the power of social media.

If you're an Indie music artist, music lover or music supporter - please follow, share, fan, tweet and +1 this first-time opportunity and community news to your fans, friends, audience and fellow media professionals - that's how it will succeed, and benefit the rest of the music industry.

Simply put - 
"Gideen is being built for everyone - everyone who creates, loves, listens to and uses music”.



About GIDEEN “Let the Music Pay"

GIDEEN is a new music, tech, and revenue venture creating the first music marketplace for 98% of the world's valuable yet undiscovered music. The company was incorporated in October 2013 and received seed financing from Joey Capital, LLC in the same month. Launching in March 2014, Gideen technology re-imagines the revenue structure of the music industry by connecting music makers with music lovers to jointly promote and monetize music.

With 900 million global music makers being matched with promoters and introduced to 3 billion promotion and monetization opportunities per month, Gideen will revolutionize the music industry.

Contact Gideen.com directly for more information, visit the music crowdfunding page at Indiegogo to find ways to contribute, or contact the startup crowdfunding experts at KME Internet Marketing to learn more.

Read the original blog entry...

More Stories By Ted McLaughlan

Summary: Currently a Federal Enterprise Architect with Oracle, Ted has over 25 years in Commercial and Government Information Technology with University of Virginia, EDS, Accenture, KME Internet Marketing, Blackstone Technology Group, NavigationArts and CSC; additional focus recently on Interactive Design, Web 2.0 Internet Marketing, SEO, Social Media and Advertising. Specialties: Enterprise Architecture and Information Management, SOA/ESB, Enterprise Integration, Business Intelligence, Internet Safety and Security, Family Content Networks, Knowledge Management and Collaboration, User-Defined Operational Pictures/Common Operating Pictures (UDOP/COP), Situational Awareness, Portals, Internet Marketing and Search Engine Optimization (SEO), Website Design/Development and Optimization - Certified Systems Engineer - Certified Enterprise Solution Architect

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