Welcome!

Agile Computing Authors: Rajesh Ramchandani, Elizabeth White, Yeshim Deniz, Carmen Gonzalez, Plutora Blog

News Feed Item

Over 1,000 Digital Marketing Executives Gather in Palm Desert for the 2014 IAB Annual Leadership Meeting

Today marks the opening of the Interactive Advertising Bureau’s (IAB) 2014 Annual Leadership Meeting, which has brought together more than 1,000 digital advertising leaders at the JW Marriott Desert Springs Resort & Spa in Palm Desert, CA, to address the year’s theme: “Marketing 2020: The Digital Agenda.” Sold out for the seventh year in a row, with the biggest attendance in the event’s history, the conference features a prestigious lineup of speakers who will discuss and debate issues related to the constantly shifting nature of the digital advertising industry – all with the goal of building a profitable future for marketing and media.

"This year's Annual Leadership Meeting is focused on removing the roadblocks that prevent digital media from reaching their full potential," said Randall Rothenberg, President and CEO, IAB. "We'll be tackling the biggest issues we face: fraudulent traffic, consumer privacy, data security, IP theft, mobile monetization, measurement standardization and much more. This three-day meeting gives us the chance to address these topics, learning from both speakers on-stage and from each other in dynamic Town Hall sessions. We take these conversations seriously because at some point soon digital media will be the largest advertising segment in the U.S., and our businesses will be dependent on interactive to drive new revenue and opportunity."

Nick D’Aloisio, founder of Summly, a next-generation newsfeed app, will give the opening keynote presentation on Sunday, February 9. Summly was acquired by Yahoo! last year, and D’Aloisio currently serves as a member of the Yahoo! mobile engineering team, helping to re-imagining the company’s core experiences for mobile and tablets. In addition to D’Aloisio, numerous industry luminaries and thought leaders will be featured on the conference mainstage, including:

  • Neil Ashe, President & Chief Executive Officer, Global eCommerce, Walmart, with Stephen Quinn, Executive Vice President and Chief Marketing Officer, Walmart
  • Spencer Baim, Chief Strategic Officer, VICE Media
  • Brian Boland, Vice President, Ad Products, Monetization and Atlas, Facebook
  • Andrew Creighton, President, VICE Media
  • Dr. Jeff Eisenach, Senior Vice President, Global Energy, Environment and Network Industries Practice, NERA
  • Dan Greenberg, Chief Executive Officer & Co-Founder, Sharethrough
  • Jack Haber, Vice President, Global Advertising & Digital, CP Colgate-Palmolive Company
  • Darren Herman, Vice President, Content Services, Mozilla
  • Terence Kawaja, Founder & Chief Executive Officer, LUMA Partners
  • Meredith Levien, Executive Vice President of Advertising, The New York Times Co.
  • Ann Lewnes, Senior Vice President & Chief Marketing Officer, Adobe Systems Incorporated
  • Bob Liodice, President and Chief Executive Officer, Association of National Advertisers
  • Lou Mastria, Managing Director, Digital Advertising Alliance
  • Neal Mohan, Vice President, Display Advertising, Google
  • Jamie Moldafsky, Chief Marketing Officer, Wells Fargo
  • Mike Perlis, President and Chief Executive Officer, Forbes Media
  • Tom Phillips, Chief Executive Officer, Dstillery
  • Guy Phillipson, Chief Executive Officer, IAB UK
  • Bob Pittman, Chairman & Chief Executive Officer, Clear Channel

Other digital marketing influencers will also speak and lead discussions at the event:

  • Kristi Argyilan, President, MAGNA Global North America, Mediabrands
  • John Battelle, Executive Chair, sovrn Holdings Inc. & Founder, Federated Media
  • David Cohen, Chief Investment Officer, UM & President Global Partnerships, MAGNA Global
  • James Deaker, Vice President, Revenue Management, Privacy and Policy, Yahoo
  • Quentin George, Co-Founder & Principal, \UNBOUND\
  • Gabe Gottlieb, Co-Founder and Chief Executive Officer, Adomic
  • Mark Howard, Chief Revenue Officer, Forbes Media
  • Jane Schachtel, Global Head of Technology & Telecom Strategy, Facebook
  • Cary Tilds, Chief Innovation Officer, GroupM

The IAB will post highlight videos from the event’s presentations for those who are unable to attend. For more information, visit iab.net/alm.

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit iab.net.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Ca...
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, introduced the technologies required for implementing these idea...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, represent...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mob...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...