|By PR Newswire||
|February 7, 2014 09:41 PM EST||
MEMPHIS, Tenn., Feb. 7, 2014 /PRNewswire/ -- The St. Jude Promesa y Esperanza® (Promise and Hope), an initiative by St. Jude Children's Research Hospital® and Univision Radio, the leading radio network serving Hispanic America, partner to increase awareness for national fundraiser against childhood cancer. As part of this partnership, Univision Radio will broadcast special programming on February 10 and 11 asking listeners to become Angeles de Esperanza (Angels of Hope) by making a donation of $20 per month, to find cures and save children.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/65476-univision-radio-st-jude-children-s-research-hospital-national-fundraiser
Univision Radio stations in 17 participating cities across the U.S. and Puerto Rico will share more than 30 hours of programming to support St. Jude. The support of the radio listeners is instrumental to the cause as the majority of the funding comes from individual contributors. Their donations allow St. Jude the freedom to focus on what matters most – saving kids regardless of their families' financial situation.
"St. Jude Children's Research Hospital strives to find innovative research treatments and breakthroughs that are essential to help thousands of ill children win their fight against childhood cancer," said Randy Falco, president and CEO, Univision Communications Inc. "Univision is proud to support the lifesaving mission of St. Jude and we are most appreciative of our audience whose generosity helps provide hope to St. Jude patients and their families."
During the week, listeners will have the opportunity to share the love with the kids of St. Jude and make a donation using a debit or credit by calling 1-800-998-8432 or visiting promesayesperanza.org. Fans can join the conversation on Twitter and Facebook via @StJude and using the hashtags #StJudeUnivision.
"We cannot say thank you enough to Univision Radio and its loyal listeners for supporting the fight against childhood cancer. Their donations make our mission possible," said Richard Shadyac Jr., CEO of ALSAC/St. Jude Children's Research Hospital. "Univision Radio's dedication of its programming to share the St. Jude story during these two days reflects the commitment of the Hispanic community to helping St. Jude find cures and save children."
Hispanic artists who are taking part and engaging their followers include: Luis Fonsi, Luis Enrique, Prince Royce, Chino y Nacho, Mana, Olga Tanon, David Bisbal, Jencarlos Canela, Agueda Lopez, Banda El Recodo, Roberto Tapia, Natalia Jimenez, Danna Garcia, Candela Ferro, Leslie Grace, Fanny Lu, Toby Love, Karla Monroig, Kany Garcia, 3Ball MTY, Zuleyka Rivera, Carlos de la Mota, Ana Isabelle, Recoditos, Melina Leon, Victoria Ortiz "La Mala," Jaime Mayol, Pedro Capo, Juan Pablo Galavis, Wisin, Gloria Ordaz, Rodner Figueroa, Christian Acosta, Benavides, Santaye and many more.
The St. Jude Promesa y Esperanza radio event also will be supported by Univision's portfolio of media platforms, including its local television stations, online, mobile and social media in addition to Univision America, Univision Radio's AM radio network. Each platform will use the official hashtag #StJudeUnivision to promote the event.
Among the personalities who will participate are: Javier Romero of Desayuno Musical; Dra. Isabel of Univision America, Hellen Aguirre Ferre and Rafa "El Acalde," Raul Brindis of El Show de Raul Brindis, Alberto Sardinas of Intimo, Enrique Santos of El Show de Enrique Santos, Omar Velasco and Argelia Atilano of El show de Omar y Argelia's; Raul Molinar, Sylvia del Valle; and Andres Maldonado of El Bueno, La Mala y El Feo, Luis Jimenez of The Luis Jimenez Show; Maria Marin of El Show de Maria; Raul Gonzalez of Despierta America; Pamela Silva Conde of Primer Impacto, Lily Estefan of El Gordo y La Flaca, and Ilia Calderon of Noticiero Univision Edicion Nocturna.
To learn more or pledge a donation, visit promesayesperanza.org.
About St. Jude Children's Research Hospital
St. Jude Children's Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other deadly diseases. St. Jude has the world's best survival rates for the most aggressive childhood cancers, and treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since we opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent in the next decade. St. Jude freely shares the breakthroughs we make, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing and food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org or following St. Jude on facebook.com/stjude and twitter.com/stjude.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching approximately 96% of U.S. Hispanic television households; UniMas, a leading Spanish-language broadcast television network reaching approximately 89% of U.S. Hispanic television households; Univision Cable Networks, including Galavision, the country's leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of six cable offerings - De Pelicula, De Pelicula Clasico, Bandamax, Ritmoson, Telehit and Distrito Comedia; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico, as well as Uforia, the leading Hispanic digital music service; UVideos, the first bilingual digital video network serving Hispanic America; an Interactive network of online and mobile apps and products including Univision.com, which continues to be the No. 1 most-visited Spanish-language website among U.S. online Hispanics, and Univision Partner Group, a specialized advertising and publisher network. UCI's assets also include a minority stake in El Rey Network, a new 24-hour English-language network founded by maverick filmmaker Robert Rodriguez, and a joint venture with Disney/ABC Television Network for Fusion, a news, pop culture and satire TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/65476-univision-radio-st-jude-children-s-research-hospital-national-fundraiser
SOURCE St. Jude Children's Research Hospital
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