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Agile Computing Authors: Elizabeth White, Liz McMillan, Yeshim Deniz, David Dodd, Bill Szybillo

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Performance Marketing Technology Leader Opens Office in Singapore

Nanigans, Inc., the predictive lifetime value based advertising technology company, today announced the opening of its Singapore office and appointed Cyrille Even as Managing Director.

Even has extensive experience in media, advertising, multinational gaming, social networks, and telecommunication companies. Prior to joining Nanigans, Even has held executive roles including CEO of Boonty Asia Pte Ltd, CEO of Café.com Asia as well as COO of Mobileway. In addition to having a unique expertise across media and local Asian markets, Even is well versed in team building having grown teams from inception to over 200 people across sales, marketing, customer support and operations.

The expansion reflects the company’s dedication for localized customer support, training and market expertise. Initial focus for Nanigans Singapore will be to grow an industry leading team, as well as continuing to cultivate efforts with Facebook advertising and business relations, followed by further considerations of social and mobile opportunities. Nanigans specializes in select core performance marketing verticals including e-commerce & retail, pure-play internet, gaming, travel and lead generation.

“Expanding our global reach to Singapore was a natural progression as we continue to focus on in-house performance marketing across verticals such as e-commerce,” said Marc Grabowski, COO of Nanigans. “Adding Cyrille as Managing Director, who has a successful track record of building teams and developing go-to-market strategy plans specifically in Asia is a great first step for us in the region, with many more to follow.”

About Nanigans, Inc.

Nanigans offers the only SaaS platform that optimizes to predictive lifetime value. Our technology empowers performance marketers to find, acquire and retarget their most profitable customers at scale across social and mobile. With over 250 customers and $350 million running through our platform annualized, Nanigans provides in-house marketers a significant cost savings combining a SaaS offering with a publisher-direct relationship model. Backed by Avalon Ventures with over 140 employees, Nanigans has offices in Boston, New York, San Francisco, London, Sydney and Singapore.

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