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MY LITTLE PONY Goes ‘HEARTS AND HOOVES’ for Valentine’s Day as Hasbro and PlayDate Digital Introduce ‘MY LITTLE PONY: HEARTS AND HOOVES DAY’ Interactive Storybook App for iPhone, iPad & iPod Touch

Love is in the air and on your mobile app with the new MY LITTLE PONY interactive storybook! In the world of MY LITTLE PONY, Valentine’s Day is better known as “Hearts and Hooves Day” made popular by the animated hit series, “My Little Pony: Friendship is Magic,” created by Hasbro Studios and currently airing on The Hub TV Network in the United States. Come celebrate in the spirit of friendship with the sassy MY LITTLE PONY gang in an all-new, highly entertaining, interactive storybook app from PlayDate Digital, under license from Hasbro.

“PlayDate’s team of children’s experts and educators are focused on helping preschoolers become school ready by turning digital screens into rich, engaging, educational experiences. In this MY LITTLE PONY storybook, we’ve had fun making the ponies come alive on every page for our emerging readers,” said co-founder, Shaan Kandawalla.

“The PlayDate Digital team has once again done a phenomenal job giving the youngest MY LITTLE PONY fans a truly immersive MY LITTLE PONY digital experience. MY LITTLE PONY: HEARTS AND HOOVES DAY makes Valentine’s Day special for young readers and those who love the MY LITTLE PONY stories. We couldn’t be more pleased with the quality of the app and can’t wait to see the reaction from our fans,” said Donna Tobin, Vice President of global marketing for MY LITTLE PONY.

Dr. Michael Cohen, a PlayDate Digital Principal, who is currently responsible for measuring outcomes on two U.S. Department of Education grants focused on the optimal use of media in the education of young learners, mentions, “Educational apps like MY LITTLE PONY: HEARTS AND HOOVES DAY give preschoolers the ability to gain different and very important skills in social emotional learning and problem solving. The team has worked very hard to integrate activities and messaging which identify and reinforce the importance of supportive and honest friendships, good decision-making and helping the ponies make responsible and healthy choices.”

MY LITTLE PONY: HEARTS AND HOOVES DAY

It’s Hearts and Hooves Day in Ponyville and everypony is celebrating friendship!

But that’s not enough for SCOOTALOO, SWEETIE BELLE, and APPLE BLOOM! They want to help their teacher, MISS CHEERILEE, find her very special somepony…whether she wants one or not! It’s a laugh-out-loud, friendship potion-filled tale, perfect for early and emerging readers!

A completely interactive storybook app from PlayDate Digital, MY LITTLE PONY: HEARTS AND HOOVES DAY features 19 scenes that come to life as children tap and explore each page. The app delivers interactive MY LITTLE PONY action and voices on every page, and gives children the chance to see the magic unfold simply by tapping on the ponies to move the adventure forward. The MY LITTLE PONY: HEARTS AND HOOVES DAY app features “read to me” and “read along” modes for every level of early reader, and difficult words are highlighted, sounded out on each page and explained through animations. The app includes a “sight word” practice session, and allows parents to seamlessly track their children’s learning progress.

MY LITTLE PONY: Hearts and Hooves Day is available for $2.99 from the App Store on iPhone, iPad and iPod touch or at www.AppStore.com.

About PlayDate Digital Inc.

PlayDate Digital Inc. is an emergent publisher of high-quality, interactive, mobile educational software for children, designed to nurture children's emerging literacy and creativity skills. Created in collaboration with leading preschool education experts, PlayDate Digital content is built in partnership with some of the world's most trusted global brands for kids and developed and published for iOS and Android devices. More information can be found online at www.playdatedigital.com or "Like" them on Facebook and follow them on Twitter (@playdatedigital).

About Hasbro, Inc.

Hasbro, Inc. (NASDAQ:HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.

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