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Super Bowl XLVIII Brands and Ads: Social Analysis Provides a Closer Look

It was a massive amount of data to analyze too; there were more than 25 million conversations about the game across social media

Networked Insights analyzed consumer conversation from all across the social web activity during last night's Super Bowl.

It was a massive amount of data to analyze too; there were more than 25 million conversations about Super Bowl XLVIII across Twitter, blogs, and forums during the Big Game. Viewers talked about everything from the players to the national anthem to the halftime show performances.

Of course, Networked Insights paid close attention to the brands and advertisers involved in Super Bowl XLVIII. To find out which ads got viewers talking, and the reasons why, we used our technology platform -the same platform that brand marketers and entertainment companies use to gain strategic insights across audience, content and media-to deliver comprehensive analysis.

Some key points from Super Bowl XLVIII:

  • MaseratiH&M, and Beats Music were the consumer ad favorites.
  • GoDaddy didn't crack the Top 10 ads this year. Last year they were #1-a 95% decrease in volume, or 20x less conversation (controversy) in 2014.
  • Even though it aired right after the game, eSurance's ad got more people talking than any other ad last night.
  • The largest conversation spike for H&M/David Beckham. (133,310 posts when it aired)
  • The largest total conversation for T-Mobile (309,780 posts)

Top 10 Most Discussed Brands
(# of social conversations)

Top 3 Consumer Favorite Ads & Conversation Themes

Top Advertisers by Category:

For the complete analysis on how consumers reacted to Super Bowl XLVIII advertisers, please check out Networked Insights' new report, Brands and Ads at the Big Game.

For the complete analysis on how consumers reacted to Super Bowl XLVIII advertisers, please check out Networked Insights’ new report, Brands and Ads at the Big Game.
Read more at http://www.business2community.com/marketing/super-bowl-xlviii-brands-ads-social-analysis-provides-closer-look-0767176#1wSkH70kQzMMwzOP.99
For the complete analysis on how consumers reacted to Super Bowl XLVIII advertisers, please check out Networked Insights’ new report, Brands and Ads at the Big Game.
Read more at http://www.business2community.com/marketing/super-bowl-xlviii-brands-ads-social-analysis-provides-closer-look-0767176#1wSkH70kQzMMwzOP.99

More Stories By Dave Struzzi

Dave Struzzi is an authority on marketing strategy and tactics, as well as the PR manager for Networked Insights, one of the most innovative social media analytics technology companies in the world. He has more than a decade’s experience helping products and brands to dominate their industries. Located in New York City, Dave is a published author, and has worked with dozens of high profile and emerging players in the technology, lifestyle, entertainment, and non-profit industries.